You Exec - Ocean - Light - 4x3 - Deck B

Insights to improve your career
You Exec editors interview Fortune

100 executives & read 100s of
editorials and only email you the
insights and resources that will help
you develop your career. All, in a brief
report so you can stay ahead of the
curve.
When you join our Plus subscription

you will receive exclusive resources
and insights to propel your career
even further.
10x
GROWTH Y/Y SINCE 2014
Resources
Content to stand out
You Exec has helped thousands of

professionals to master the skills
Interviews
Exclusive understanding
necessary to become an
executive.
Insights
Knowledge is
power
Articles
Weekly summaries
PROBLEM
Career development has halted
Xxxx xxx xx x xxxxxx xx xxxxx xx. Xx xxxx x

01
Xxxxx
xxxx
xxxxxxxx xx xxxx xxxxxxx xxx.
Executives and directors need a trusted

02
Xxxxxxx xxx
source of industry news that helps them
lead
Managers do not understand how to

03 manage new global generation of mobile
Xxxxx xxxxx xxxxxx xxx individuals
New college graduates around the world do

04 not have a mentor to guide them through
Xxxxxx x xxxxxx xx xxxxxxxxxxx x the obstacles that a corporate or startup
career can throw their way
FOUR PILLARS OF DEVELOPMENT
Xxxxxxxxxxxxxxxxxx x xxxxxxxx xxxxx
Article summaries to Actionable insights to Interviews to learn of Resources to stand out

stay ahead of the curve prosper week after best in trade from the crowd.
Week. Strategies.
01 02 03 04
ARTICLE ACTIONABLE EXCLUSIVE RESOURCES
SUMMARIES INSIGHTS INTERVIEWS
TIMELINE
Time, it flies when youre busy
Launched You Exec Xxx Xxxx xxxxxx xxxx Xxxxx xxxxx xxxxxx
with xxxx subscribers xxxxxxxx xxxxxx xxx xxxxxxx xxx
2014.5 2015.5 2016.5
2014 2015 2016

Raised friends and Launched Plus X xxxx xxxxx xxxxx
family seed-round subscription model xxxxxx-xxxxx xx
for corporate
accounts
TARGET USERS
Size
Small/medium Innovators seek the latest

studies and resources
business need digital SMBs Founders when it comes to defining
resources and
services to help them organizational culture
compete
Style
Corporate Enterprises
Corporate employees Enterprises seek to hire

have few mentors the best-in-class
and resources to engineers, managers,
guide them to designers in their
success industry
LANDSCAPE
Xxx xxxxxxxx x xxx xxxx
Xxx xxx Xx x xxx
Xx xxx x
Xxx xxxxx
xxxxxx x xxxxxxxxxxxxxxx x xxxxxx x
X xxx x xxx xx xxx xxx xxxx x xxxxxx xxx
Xx x xxx x
xxxxxxx xxx
X Xxxxx xxx xxxx xxxxx xx xxxx xxxx

xxxxxx
Xxxxx
Xxxx xxxxxx X
Xx xxx
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xxx xxxx xxxxx x
Xxx xxx
MARKET SIZE
Xxxxx xxxxx xxx xxxxx xx
6 of 10
Xxxxx xxxxxx x xx
9 of 10
Xxxxx xxxxx xxx xx
XXXXXXX & XXXXX
X xx xxx xxxx XX xxxxxx
(%) Xxxxx Xxxxxxx

600%
500%
400%
300%
200%
100%
0%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
43%
XX,XXX
26%
X,XXX
5%
XXX
13%
X,XXX
Xxx xxxxx xx xxxx

SOLUTION
A tiered approach to corporate education
RESOURCES
Finding and
distributing the best
corporate resources is
a daunting task. We
will master it.
INTERVIEWS
Fortune 100
executives have much
to share, we will
interview them an INSIGHTS
compile best-practices We will email our
members weekly
insights to help them
develop their career.
MIND DEVELOPMENT (RIAI)
R RESOURCES
Share best-in-class resources
I INTERVIEWS
Learn from the best
A ARTICLES
To identify best practices
I INSIGHTS
To build on knowledge
OUR USERS DESIRE KNOWLEDGE
All the knowledge is out there, we

just have to connect the dots and
share it with the right people.
RESOURCES
Crowd-find materials
INTERVIEWS
Connect a new
generation with
ARTICLES past executives
Allow others to
become their own
HBR INSIGHTS
Share knowledge
across companies
POSSIBLE SALES TEAM
CEO
South America &

US EU & Middle East Africa
National Director National Directors National Director
Manager 1 Manager 2 Manager 1 Manager 2
Reps. Reps. Reps. Reps.

EXAMPLES
X Concepts from How to Win Friend and Influence People
X Top 10 X, Y, Z to XXXXXXX for each industry

Insights
X Podcast-like audio interviews
Interviews Mixergy for corporate enthusiasts

X
You Exec
X Summaries from the best business editorials
Articles
X Find material to share from different MBA programs
Resources X Books, email templates, thank you notes.
X Anything that will help recruiting world-class talent

TESTIMONIALS
What our subscribers are saying
As a software
Tremendous value for developer it was hard Its like my
the time I spend
reading my weekly
for me to practice
public speaking and
personal
report. In less than six connect. This service professional
months my has helped me find
mentors advisor!!
MATRIX OF SERVICES
Hardness to acquire
RESOURCES INTERVIEWS
Abstract materials that Suggestions and case-
anyone can use for most studies focused on
Best in class Very practical
occasions industry people dynamics
Actionable
ARTICLES INSIGHTS
High level Actionable insights to
High-level Spot on develop ones career
ADVANTAGES
Care &
consultation
Great support
services
Help our members with

strategic decisions
Based on data
analytics Help enterprises
recruit best in
class talent
HOW IT ALL CONNECTS
Website Time
Member comes to website and Once article, insight, or resource is
shares a resource or article finalized it can be shared with others
Monthly New members

Want to the article, insight,
Each month Plus members can
resource that is shared
share new resources via the
website and native apps
Plus Service Shared Feed

Members who are truly interested Content appears on news feed of
can further join the Plus offering new potential members
MARKET PERSONAS
Audience breakdown after some interviews
12% Executives
25% Recruiting firms

D C B Early
Managers & Directors in
48% a corporate employees
New hires and recent

68% grads
REVENUES
$300K $210K
xxxxxx xxxxx xxx xx Xx xxxx x
$150K Xx xx xx xxxxx xxx xx

xxxxx xxx xx
$300K Xx xxxxx xxx xx

xxxxxx xxxxx xxx xx
Drops off after
DROPOFFS
downloading 1-5
resources Drops off due to
lack of insights for
specific industries
Clicks out due to
unknown reasons
5% Customer
Conversion
Drives to cart
Visitors from page but does
advertising not convert
campaigns
that are likely
bots
HOW WE DO IT
We interview Fortune
RESOURCES
100 executives & read D To help our members look
more professional
100s of editorials
and only email you INTERVIEWS
C To pass knowledge down
the insights and
resources that will help
ARTICLES
you develop your B Xxxxx xxxxx xxxxxx xxx x
xxxxxxxxxxxxxxx
career.All,in a brief
INSIGHTS
report so you can stay A Actionable insights each week
ahead of the curve.

MARKETING STRATEGY
Consulting
Allow corporate members to gain access to our
consulting expertise
Paid subscribers
This is optional, not sure yet. Ideally everything
should be free for everyone
Free services
Capture potential members with free-mium model
Incredible content
Develop incredible content such that our
members will not be shy to share the content
THE FIRST THREE YEARS
Y1 Y2 Y3
Introduce Ensure Focus on
services to members consulting
corporate use all four services
employees. of our
Spray and products
pray
This is broaden the brand Focus on depth and Allow large enterprises to use
both in the US and abroad acceleration of member our consulting services. Help
professionals our members find amazing
jobs
TRAFFIC FLOW
Where do members on our website
80%
Only landing page
Top three most desired pages
15%
Visited cart page
5%
Converted
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xxxxxxxxxxxxxxx xxxxxxxxxxxxxxx xxxxxxxxxxxxxxx
X xx xxx X X xx xxx X X xx xxx X

99% OF THE
NEWS YOU READ
xxxxxx x
Xxxxx X
xxxxxxx
XX
WILL NOT
IMPROVE YOUR
CAREER.
xxxxxx x
Xxxxx X
xxxxxxx
XX
We only send you actionable insights that can

develop your career. We read 100s of business
editorials and interview Fortune 100 executives
xxxxxx x
Xxxxx X
xxxxxxx
to discover the best insights, the most valuable

XX
articles, the most used resources you can use
to succeed in your industry.
20%
48% UK,
UK, Germany,
Germany,
Spain,
Spain, France
4%
US
US &
& Canada
Canada France
Xxxxx
Xxxxx xxxxx
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GEO-BREAKDOWN
We are still in the early stages of capturing
12% the market. We have 0.01% penetration
Brazil
Brazil
OUR WEEKLY REPORT 20% 18% 40%
UK
UK France
France Germany
Germany
IS BRIEF BUT PACKED
WITH INSIGHTS
Insights that will help you forge

stronger relationships at work to
advance your career. We only focus
on identifying and reporting the
latest insights and trends that will
allow our subscribers to succeed.
TRAFFIC BY REFERER
Summarized by source and type
23% 23% 11% 45%

Xxxxx Xxxx xxx Xxxxxxx Xxxx
16%
Xxxxxx
2% 6%
Xxxx Xxxxx
7%
19% 24% Xxxxx
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23%
Xxxxx xxxx
EFFECTIVENESS
Resources vs. Interviews vs. Articles vs. Insights
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45%
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90%
Xx xxxxxx xxxxxxxx x xxxx xxxxx
Insights Articles Interviews Resources

GENDER USAGE DISTRIBUTION
How different genders use our content
65% X X 30%
X X
X X
72% 38%
28% 26%
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