Analysis of Print

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 JSW Energy
Publication: Powerline, May 2017

Corporate based Advertisement

Theme: Company Profile
Mentions the recognition received by
the company
Target audience: All the stakeholders
in Energy field

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 JSW Energy
Publication: Powerline, February 2016

No change in the
advertisement over the
year.

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Web Tools

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Web Tools

5
 L&T Power
Publication: Powerline, June 2017

Corporate based Advertisement

Theme: Innovation, Advanced
Technologies
Tag line: The Power of an Idea
Target Audience: B2B
Customers

6
 L&T Power
Publication: Powerline, December 2015

Corporate Advertisement

Theme: Single Solution to

needs of client
Tag Line: The Power of One
Target Audience: B2B
Customers

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Web Tools

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 Siemens
Publication: Oil and Gas Journal, February 6, 2017

Product based Advertisement

For Market Specific Solutions
Theme: Importance of communication in oil
and gas addressed
Tagline: Ingenuity for life
Expertise in industrial networks
Products: Communication systems
RUGGEDCOM and SCALANCE.
Target Audience: B2B Customers in oil and
gas sector 9
 Siemens
Publication: Oil and Gas Journal, June 6, 2016

Product based Advertisement

Promotes the same products and
addresses the same target market as
the present one
Theme: Introduction of the products to
the market
Tagline: Competence in industrial
communication

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 Web Tools

The website of the company has a modern and contemporary touch. The global site,
has its newest products and services offering in the form of images.

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Social Media

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Brand Element
Analysis

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Criteria

Memorable Readers concerned with the Easy recall Unique identity. All segments are
field can recognize JSW as a known just under the name
brand Siemens

Meaningful The name and tagline directly The name clearly suggests the Tagline symbolizes the technical
refers to the companys concerned business expertise, innovations and novelty
business that Siemens is known for.

Likeable Simple and Subtle. But, the Appears blue colour, Appears in teal colour, simple font.
colour theme and font are The Power of One and The Tagline and brand name seems
generic Power of an Idea, with Power contemporary
very well placed

Transferable Evident, as the JSW remains Easily transferable name and logo. The brand name remains same
constant in business segments across products and boundaries
and geographical locations

Adaptable Flexible Brand name and logo remains same Over a century old. Adaptable
across all business lines across timeline 14
THANKS!

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