PRESENTED BY

UNNATI BRAHME 05
AKASH SINGH 28
PREETI SINGH 29
DIKSHA SAROJ 24
NARENDRA YADAV 31
RAJKUMAR SENGUNTHAR 25
 MARUTI UDYOG LTD CO.s
PROFILE

Maruti Udyog Limited, a subsidiary of

Suzuki Motor Corporation of Japan,
has been the leader of the Indian car
market for about two decades.
HYUNDAI MOTOR INDIA LTD CO.s PROFILE

Hyundai Motor India Limited (HMIL) is a

wholly owned subsidiary of Hyundai Motor
Company, South Korea and is the second
largest car manufacturer and the largest
passenger car exporter from India. HMIL
presently markets 54 variants of passenger
cars across segments.
UNIQUE SELLING PROPOSITIONS
[USP]
FOR MARUTI-
Maruti has car models in every segment with a wide price
range to choose from, apart from being the most reliable
name in Indian automobile market
FOR HYUNDAI-
Hyundai operates the world's largest integrated
automobile manufacturing facility in S Korea, which is
capable of producing 1.6 million units annually
 MARKETING STRATEGIES OF HYUNDAI

Target Markets
Marketing communication
Road shows
Television advertisements
Rural Marketing
 MAEKETING STRATEGIES OF MUL
Advertisements
Exchange offers
SBI Maruti Car Loans
Display
SWOT ANALYSIS OF MARUTI UDYOG LTD
HYUNDAI
MOTOR
CORPORATION
INDIA LTD
 CURRENT SCENARIO OF MUL
Maruti Suzuki Vitara Brezza Sales Cross The
10,000 Mark In October 2016
Maruti Suzuki Will Launch More Mild Hybrid
Cars In India Soon
Suzuki To Invest Over 6400 Crore In 2nd
Production Line At Gujarat Plant
10 Best-Selling Cars in June 2016: Hyundai
Grand i10 Overtakes Maruti Suzuki Swif
 CURRENT SCENERIO OF HYUNDAI
2016 Hyundai Tucson Review
Hyundai sharpens focus on SUVs to double
sales
Hyundai i20 to fight it out with Maruti suzuki
baleno
FINANCIAL PERFORMANCE OF Maruti Suzuki
India Ltd.

The Company's financial performance during the year 2015-16 as

compared to the previous year 2014-15 is summarised below:
(Rs. in million)
2015-16 2014-15

Total revenue 582,082 508,022

Profit before tax 65,350 48,682
Tax expense 19,636 11,570
Profit afer tax 45,714 37,112
 FINANCIALS OF HYUNDAI
2014-15 2015-16
Revenue $78,210.905 $81,205.399
GP $15,527.953 $17,404.513
Operating Income $5,407.399 $6,868.977
Net Income $5,457.916 $6,684.125