MINOR ENTREPRENEURSHIP:

THINKING BEFORE ACTING

Kick-off session 28th August
 Program of today

Short introduction,
Getting to know each other
Introduction to the minor program
The organisation: Planning, rooms etc
Get started BMC

PROGRAM OF TODAY
 Hogeschool Zeeland

Ms. Lobbezoo
Entrepreneurship
Sustainable supply chains
Business Development Services
Training (of trainers)

m.c.lobbezoo@hhs.nl
Facebook :
https://www.facebook.com/ibmslobbezoo
https://youtu.be/NugRZGDbPFU
The Business IDEA

From just dreaming about it, into

researching its viability.

Each of you with your own

business idea!
 A minor consisting of 4 elements

Business Development (Mondays)

Business Basics (Wednesdays)
Business Experience (Thursdays)
Business coaching

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 Business Development

5 sessions by Mr. Ron van Raaijen. He will guide you to

develop your business idea, research it from different
angles using both field and desk research

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 Business Basics

Information, lectures and workshops that you can use to

research your ideas further, Doing business internationally,
how to enter markets, sustainability and ethical issues,
Law, Marketing, e-marketing, organisation and Finance.
Different lecturers Ms. Lobbezoo, Mr van Geffen and Ms
van der Ven.

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 Business Experience

Visits to organisations in The Hague and guest speakers

from both the business world as business support
organisations.

Your network?

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 Business Coaching

Each student will be assigned to a coach. You will have

group coaching sessions. You need to have at least
attended 5 sessions by the end. The times are decided
together with your coach.

https://youtu.be/Esh75mbmucY
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 Assessment:

Every 5 weeks there is an assessment week.

During this week there are no classes, however you will have to hand in portfolio
assignments. You can find the describtion and dropboxes for each portfolio in
blackboard (week 5,10 and 15).
For the portfolios you will receive a pass/fail/good. The assignments are
mandatory and you have to at least get a pass or a good for all of them to receive
a portfolio pass.
Sometimes you will have to grade each other and provide peer feedback (that is
also mandatory).
If you do not pass the portfolio (fail or forgot to hand in) you have one re-sit
opportunity the next period (so week 5 resit is in week 10).
If you then still not pass you will fail the minor and will have another opportunity
next year.

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 Assessment (2)

Final assessment is in week 15 with a research report and a

personal assessment (individual presentation and discussion).
These are for a grade and thus determine the grade for the
minor.
There are no part-credits for this minor. So it is 15 ECTS
(equal to 420 study hours).
Both report and the individual assessment have to be above a
5.5 (no lower grades are accepted)
There will be a re-sit option for both the report and the
individual assessment in week 17/18 (January).

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 Design and Coffee

Fridays: Relaxing atmosphere but working on your design

(for instance visiting the 3 printer, what about prototyping etc)
and get advise from experts in social enterpreneurship or
other specific fields.

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 First 2 weeks task

Find business idea

Making a draft action plan
Hand in before Thursday 7 September
Beginning of week 3 you will be assigned a coach (based
on your draft action plan.
What should be in the action plan?

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 Business Model Canvas

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 Content

Introducing the BMC

Nine Building blocks
Work on it!

Literatuur:
Osterwalder & Pigneur (2009). Business Model Generatie. Deventer: Kluwer.

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 Why

Business model canvas:

Common language
Simple without being simplistic
Re-think and research
Re-work and re-new, work in progress
Owned by you!

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 Business Model Canvas

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 So what are the building blocks

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 For Thinking before acting

Starting point: act based on the decided strategy and vision.

Step 1.
Make the visual picture: use key words

Step 2.
Put the building blocks into words taking into account the long-term
consequences

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 Step 1 Building Block; Customer Segments

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 What are your most important customer groups you want to
reach in the coming years?
Which choices?
Massa Market
Niche Market
Gesegmented Market

Difference between starting point and end

situation

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 Building block: Value proposition

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 Value proposition

1. What value do we deliver to customers?

2. Which customer needs and demands are we meeting?

3. Which problem of our customers do we help solving?

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 Building blocks Customer Relationship en Channels

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 What is you chosen marketing strategy and marketing mix (Business
Basics).

Channels:
How do you want to reach your customers and how can your
customers get access to your product
Place and Promotion (marketing mix)

Customer Relationship:
How are you going to attach our customer to the company in the long
run, how can you keep the involved and wanting to come back?
Options: personal contact, selfservice, communities, co-creation.

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 Revenue

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 For which value are customers willing to pay, how often and
how much?

Options can be: sale of goods, leasing, licensing,

advertisments, subscription, pay per service etc .

Final report:
Company goal
Financial picture for the coming three years

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 Key resources, Kern activities, key partners

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 Stap 6, 7 en 8

Key Resouces: What resources do you need to ensure the

business model works and keeps on working?
Options are: tangible assets, intelectual assess, Human Resources, finances
etc.

Key Activities: What do you have to do to ensure the business

model works and keeps on working?

Tip: use verbs

Key Partners: Which suppliers and business partners are vital

for your business and make it possible to get your business
model to work in the coming years.

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 Costs

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 costs

What are the most important investments

needed to start?

What are the most important costs you will

incure during the running of the business in
the coming three years?

Wat zijn de belangrijkste kostenposten voor

de komende drie jaar?
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 Your main information source:

Blackboard!!!
Only if you cannot find the answer on blackboard you
contact the minor coordinator

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 No business idea yet?

Join Business Idea generation workshop this Friday from

10 to 12.
Get different tools to starting thinking about business
opportunities

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37 https://youtu.be/E3UNTyMAamo
 KEEP IN MIND: THIS IS A PILOT
MINOR
SO WILL HAVE SOME WRINKLES,
NEEDS A BIT FLEXIBILITY FROM
YOU TOO!

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 THE ONLINE VERSION?
NOT FOR EVERYONE...

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Questions?

Minor coordinator:
Margot Lobbezoo
m.c.lobbezoo@hhs.nl
(use HHS mail)
 MAIN CAMPUS
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2521 EN The Hague

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2628 AL Delft

ZUIDERPARK SPORTS CAMPUS

Meester P. Droogleever Fortuynweg 22
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