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  • Redbull@Vipul

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    vipul deshmukh
    48 Ansichten12 Seiten
    Red Bull is an energy drink created in Austria in the 1980s that has created a new market category. It is now sold in over 165 countries and has sold over 35 billion cans. Red Bull's marketing focuses on sponsoring extreme sports and athletes. Their promotions have shifted from more direct advertising to sponsoring live events and athlete endorsements to promote a lifestyle brand. Their pricing in Russia is around $2.99 per 8.4 oz can with discounts and credit terms for retailers.

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    redbull powerpoint presentation

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    Red Bull is an energy drink created in Austria in the 1980s that has created a new market category. It is now sold in over 165 countries and has sold over 35 billion cans. Red Bull's marketing focuses on sponsoring extreme sports and athletes. Their promotions have shifted from more direct advertising to sponsoring live events and athlete endorsements to promote a lifestyle brand. Their pricing in Russia is around $2.99 per 8.4 oz can with discounts and credit terms for retailers.

    Copyright:

    © All Rights Reserved
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    48 Ansichten12 Seiten

    Redbull@Vipul

    Hochgeladen von

    vipul deshmukh
    Red Bull is an energy drink created in Austria in the 1980s that has created a new market category. It is now sold in over 165 countries and has sold over 35 billion cans. Red Bull's marketing focuses on sponsoring extreme sports and athletes. Their promotions have shifted from more direct advertising to sponsoring live events and athlete endorsements to promote a lifestyle brand. Their pricing in Russia is around $2.99 per 8.4 oz can with discounts and credit terms for retailers.

    Copyright:

    © All Rights Reserved
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 12

    Presented By:-

    SATPUDA SOLITAIRS

    source
    OVERVIEW
    Red Bull Lifestyle
    About Red Bull
    Timeline
    Product (4P's)
    Price (4P's)
    Place (4P's)
    Old Advertising vs. New
    Promotion (4P's)
    Conclusion
    ABOUT RED BULL
    Created in Austria in the
    mid 1980s
    First can sold in 1987
    Red Bull created a new
    market category for energy
    drinks
    Available in over 165
    countries
    Sold over 35 billion cans of
    Red Bull.
    PRODUCT

    Original Sugar Free


    Red Bull Red Bull

    Source
    PRICE
    List Price (8.4 oz)~ $2.99
    o 95 Roubles
    Discounts- None
    Payment period- 60 days
    Credit Terms- 2/10 net 60
    PLACE
    Moscow, Russia
    Average winter
    temperature: 48F
    Introduce bars, liquor
    stores, sporting
    events
    BARS & NIGHTCLUBS
    8 Ball (Shooter)
    Jagermeister + Red
    Bull Energy Drink
    Absolut Bull (Cocktail)
    Absolut Vodka + Red
    Bull Energy Drink
    Agwa Bomb (Cocktail)
    All Nighter (Cocktail)

    Source
    PROMOTION

    Red Bull 2000 Red Bull 2013


    PROMOTION
    Athlete Endorsements Host Major Sporting Events

    Environmental Promotion
    INTERNET PROMOTION
    30 Million likes on Facebook
    Twitter is an up and coming
    digital marketing channel in
    Russia.
    2011-2012 Russian Twitter
    users tripled.
    Over 33 million views for their
    project stratos video.
    Red Bull shares videos of
    sponsored athletes from around
    the world in many different
    sports.
    CONCLUSION

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