Success Story for Brand PHILIPS in INDIA

Segment Consumer lifestyle, healthcare and lighting

Phillips started its operations in India in 1930, followed by FERA regime and Industrial licensing.
Early understanding to have need of local expertise, low-cost manufacturing locally & close customer relationship.
Partnerships collaboration using / Use of Open technology platform
Effective Supply Chain Solutions adopted. (structure audit program, making finance available to suppliers)
In house technology and effective sourcing Deadly combination.
Focus on rural and up-country market
Excellent distribution channel set up (use of 3 PL/ 4PL logistic service providers)
Elimination of Trade Discount to pass on benefit to customer.
Positioning themselves from Lets make things better to Sense & Simplicity Designed around you, easy to
experience and advance.
De-layering its management structure to increase speed of execution and lower operating costs, resulted in
improvement in efficiency, decision making.
Innovation for global distributions.
Export earnings, rebate and exemptions, duty drawbacks
Other Government policies supporting the Business growth.
Service capabilities Salesforce , HCL Care, Online Support