Beruflich Dokumente
Kultur Dokumente
Chapter 2
Rugman and Collinson, International Business, 6th Edition, Pearson Education Limited 2013
Slide 2.2
Rugman and Collinson, International Business, 6th Edition, Pearson Education Limited 2013
Slide 2.3
Rugman and Collinson, International Business, 6th Edition, Pearson Education Limited 2013
Slide 2.4
Table 2.1 The worlds largest 500 multinational enterprises, 2010 ranking
Note: Data are for 2009
Source: Authors calculations and adapted from Fortune, The Global 500, July 26, 2010.
Rugman and Collinson, International Business, 6th Edition, Pearson Education Limited 2013
Slide 2.5
Characteristics of MNES
Affiliates must be responsive to a number of
important environmental forces, including
competitors, customers, suppliers, financial
institutions and government.
Draw on a common pool of resources, including
assets, patents, trademarks, information and
human resources.
Affiliates and business partners are linked
together by a common strategic vision.
Rugman and Collinson, International Business, 6th Edition, Pearson Education Limited 2013
Slide 2.6
Rugman and Collinson, International Business, 6th Edition, Pearson Education Limited 2013
Slide 2.7
Rugman and Collinson, International Business, 6th Edition, Pearson Education Limited 2013
Slide 2.8
Rugman and Collinson, International Business, 6th Edition, Pearson Education Limited 2013
Slide 2.9
Rugman and Collinson, International Business, 6th Edition, Pearson Education Limited 2013
Slide 2.10
Rugman and Collinson, International Business, 6th Edition, Pearson Education Limited 2013
Slide 2.11
Rugman and Collinson, International Business, 6th Edition, Pearson Education Limited 2013
Slide 2.12
Rugman and Collinson, International Business, 6th Edition, Pearson Education Limited 2013
Slide 2.14
Rugman and Collinson, International Business, 6th Edition, Pearson Education Limited 2013
Slide 2.15
Basic mission
The following questions must be answered to
determine the firms basic mission:
What is the firms business?
What is the reason for its existence?
For example,
Royal Dutch/Shell; BP and ExxonMobil are in the
energy business, not the oil business.
AT&T and France Telecom are in the communications
business, not the telephone business.
Rugman and Collinson, International Business, 6th Edition, Pearson Education Limited 2013
Slide 2.16
Rugman and Collinson, International Business, 6th Edition, Pearson Education Limited 2013
Slide 2.17
Formulation of objectives
and overall plan
Internal and external analyses will help identify
long-term (25 years) and short-term (<2 years)
goals.
Rugman and Collinson, International Business, 6th Edition, Pearson Education Limited 2013
Slide 2.18
Rugman and Collinson, International Business, 6th Edition, Pearson Education Limited 2013
Slide 2.19
Rugman and Collinson, International Business, 6th Edition, Pearson Education Limited 2013