ITC RETAIL SEGMENT

PRESENTED BY:
UJJAL SAHU
16/06/DBM/27
DEPARTMENT OF BUSINESS MANAGEMENT
SCHOOL OF COMMERCE AND MANAGEMENT STUDIES
INTRODUCTION
 COMPANY OVERVIEW
ITC Limited is one of the foremost Indian multi-business enterprise.

Market capitalisation- $45 billion.

Turnover- $8 billion.

Portfolio of business includes Fast Moving Consumer Goods (FMCG), Hotels, Paperboards &
Specialty Papers, Packaging, Agri-Business, and Information Technology.

ITC is the only enterprise in the world, of comparable dimensions to be carbon-positive, water-positive,
and solid waste recycling positive.
 MISSION & VISION

THE ITC VISION

Sustain ITC's position as one of India's most valuable corporations through

world class performance, creating growing value for the Indian economy and
the Company's stakeholders

THE ITC MISSION

To enhance the wealth generating capability of the enterprise in a globalising

environment, delivering superior and sustainable stakeholder value
ITC BRANDS
 RETAIL BUSINESS
LIFE STYLE RETAILING RURAL RETAILING
 WILLS LIFESTYLE
Created as a fashion house for the higher income group people.

Boasts of latest fashion by renowned designers.

As the country's most admired fashion brand, Wills Lifestyle looks forward to
an exciting tomorrow of change
 JOHN PLAYERS
Youth fashion brand catering to the fashion and apparel needs of the young
masses.

At John Players we stand for fun, freedom and friendship.

The brand is available across the country through a nation-wide network of

over 400+ exclusive stores and various multi- brand outlets.
 CHOUPAL SAGAR
Started as a part of E-Choupal Initiative by ITC.

One of the most successful rural business models in India.

Reaches and caters all the need for rural India starting from low cost grocery
to seeds, fertilisers pesticides and even tractors.
HISTORY AND EVOLUTION
 20TH CENTURY
1910 1925 1970 1974 1975 1979 1985 1990
Incorporated Packaging and The name of The name of Entry into ITC entered ITC set up Consolidation
on August 24, Printing: the Company the Company hospitality the Surya Tobacco of paperboard
1910 as Backward was changed was changed sector with the Paperboards Co. in Nepal and speciality
Imperial Integration for from Imperial from India acquisition of a business by as an Indo- paper
Tobacco cigarette Tobacco Tobacco hotel in promoting ITC Nepal and business by
Company of business. Company of Company Chennai, now Bhadrachalam British joint acquiring of
India Ltd. India Limited Limited to ITC known as My Paperboards venture. Triveni
to India Limited. Fortune, Limited. Moved on to Tissues Ltd
Tobacco Chennai acquire it as and renaming
Company subsidiary in it to Tribeni
Limited. August 2002 Tissues
and as of 2004 Divison.
it was engaged Established
in exporting agri-business
garments as division for
Surya Nepal exporting
Pvt Ltd. agricultural
commodity.
 NEW MILLENNIUM
2000 2001 2002 2005 2010

Started its lifestyle Started branded Launched Personal care Expanded

retailing chain. packaged foods educational and products like Vivel, cigarette business
Forayed into IT division with stationery line of Fiama and with launch of
sector with ITC products like products with Superia launched. premium cigar
Infotech India Ltd Ashirvad, Paperkraft and Armenteros
Candyman etc . further with
Classmate.
Entered the
agarbatti and
safety match
market with launch
of Mangaldeep,
AIM etc.
 WILLS LIFESTYLE

2000: Launched as Started the Wills Clublife

exclusive fashion house Launched Wills Classic in 2003 to nudge Partnered India Fashion
in South Extension, brand extension in 2002 customers towards Week in 2006
Delhi specialised wear
 JOHN PLAYERS

2014: Ranked 11th most 2015: Ranked 4th most

Launched in December
trusted brand in apparel exciting brand by Brand
2002
by Brand Equity, ET Equity, ET
 CHOUPAL SAGAR

First Choupal Sagar came up

E-Choupal launched in June in Rafiqueganj in Sehore, Currently around 24 hyper
2000 Madhya Pradesh in August market fuctioning
15, 2004
FINANCIALS
 54215.95

50031.28

TOTAL
44764.81

ASSETS/LIABILITIES
29678.56

26797.36

FIXED ASSET
21989.69

24537.39

23233.92

22775.12
CURRENT ASSET
2017
2016

45340.96
2015

41656.43

37287.83
EQUITY CAPITAL

2044.92
BALANCE SHEET

2020.58
LIABILITES

1823.68
NON-CURRENT

6830.07

6354.27

5653.3
CURRENT LIABILIITES
 57473.37

53713.83

TOTAL REVENUE
41931.41

39279.76

TOTAL EXPENSES
15502.96
2017

14434.07
PBT
2016

10200.9

9328.38
PROFIT & LOSS

PAT

10277.9

9261.79
TOTAL INCOME
 TEN YEARS AT GLANCE
400000

350000

300000

250000

200000

150000

100000

50000

0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Market Capitalisation Total Revenue PBT PAT
 REVENUE BREAKUP
Cigarettes Lifestyle Retail Other FMCG Hotel Agri-Business Paper Board and Packaging Others

3%
9%

13%

2%

57%

15%

1%
BCG MATRIX
BCG MATRIX FOR ITC

STARS
Hotels QUESTION MARK
Agri-Business FMCG-Others and
Lifestyle Retailing
Paper Board and
Packing

CASH COWS DOGS

FMCG- Cigarattes _______________
PRODUCT MIX
 WILLS LIFESTYLE
FRAGRANCE &
MENS WEAR WOMENS WEAR PERSONAL ACCESORIES GIFTING
CARE
Shirt Shirts Deodorant E- Gift Certificate
T-Shirts Tops Perfume Occasional Gift Certificate
Denims Shrugs Shampoo
Trousers Dresses Bathing Bar
Shorts Tunics
Sweaters Trousers
Jackets
Sweaters
Denims
Short
Jegging
Blouse
T-Shirt
 JOHN PLAYERS

JOHN PLAYER CLOTHING JOHN PLAYERS JEANS ACCESSORIES

Shirts Jeans Belts

T-Shirts Shirt Backpacks

Sweat Shirt T-Shirt Wallets

Sleep Wear Footwears

Sweater

Trouser

Jacket
 CHOUPAL SAGAR

CONSUMER FOR-THE
AGRI-INPUT GROCERY APPARELS MUSIC
DURABLES HOME
Seeds FMCG Belts TV Furniture

Fertilisers Food grains Backpacks Fridge Kitchen Appliances

Insecticide Snacks Wallets Tractors Hardware Goods

Pesticide Footwears Vehicles

Weedicide Clothing Electronic Durables

Specialised
Services
Jacket
PRODUCT
WILLS LIFESTYLE
JOHN PLAYERS
CHOUPAL SAGAR
PRICE
 WILLS LIFESTYLE

No seasonal discount. Higher Segment

Change of design in 3000-15000

every six months.
Lower Middle Segment
Clothing designed by
premium designers of
the country. Lower Segment
 JOHN PLAYERS

Offers seasonal Higher Segment

discount.
Higher Middle
Change of design in
every six months.
529-2299
Clothing meant for
youth fashion Lower Segment
 CHOUPAL SAGAR

Offers seasonal Higher Segment

discount.
Higher Middle Segment
Wide range of product.
Lower Middle Segment
Products meant for
every segment of rural
market. 10-1000000
PEOPLE
 WILLS LIFESTYLE

Highly trained and fashion

Renowned designers and sensible workforce along with a Premium and upmarket
fashion experts complement force of tech team customer base
to over see online business
 JOHN PLAYERS

Highly trained and fashion

sensible workforce along with a Youth fashion savvy customer
Design team
complement force of tech team base
to over see online business
 CHOUPAL SAGAR

Choupal Rural
Farmers
coordinator customers
PLACE
WILLS LIFESTYLE

http://www.willslifestyle.com/
JOHN PLAYERS

http://johnplayers.quasarstaging.net/
CHOUPAL SAGAR
PROCESS
 WILLS LIFESTYLE

Online Stores
Designers Design Approval Production and
concepts Board Distribution Centre
Franchisee Stores
 JOHN PLAYERS

Online Stores
Design
Design Approval Production and
Development
Board Distribution Centre
borad
Franchisee Stores
 CHOUPAL SAGAR

Choupal Hyper
Farmers Warehouse
Sanchalak Market

ITC Distribution Network

PROMOTION
WILLS LIFESTYLE
JOHN PLAYERS
CHOUPAL SAGAR
PHYSICAL EVIDENCE
 WILLS LIFESTYLE
Superbrand 2015 by the Superbrands Council of India.

'Asias Most Promising Brands by the World Consulting & Research Corporation.

Lifestyle showroom is one stop shop for the entire family. The apparels are trendy and in line with current fashion. It has a wide range
for women and men for most of the renowned brands. The garments are durable and of excellent quality. The interior of the
showroom is trendy and up-to-date. The store is well lighted and cooling meets expectations. They have a good number of well spaced
trial rooms thus reducing the waiting time. The pricing is reasonable and worth a visit specially during sale period.

The loyalty programmed offered by Lifestyle helps you earn good reward points on all your purchases. The reward points can be
redeemed at subsequent purchases from the store. They also offer gift vouchers in various denominations which can be gifted to
friends/family.
 JOHN PLAYERS
Ranked 4th Most Exciting Brand in the apparel category by Brand Equity, ET

Ranked 11th Most Trusted Apparel Brand by Brand Equity, ET

Best Performing Partner, Men's wear by Reliance Trends

I have bought shirts for my male family members quite a number of times from their showroom. In terms of quality it is good as
compared to the other high-cost showrooms' products. The color of the material stays intact after washing for a number of times. The
fabric is pure as mentioned and are easy to iron. The summer clothing they offer is comfortable and can be purchased by the
average earning people too. They also offer their apparels on sale many-a-times round the year.
 CHOUPAL SAGAR
Shivnarayan, a farmer from Gudbela village, Sehore district, Madhya
Pradesh, knows his economics. He shops mostly at Chaupal Sagar near
Sehore-a branch of ITC's chain of rural malls-and he's here to pick up
fertilisers for his soyabean crop.

Manohar, a regular Chaupal Sagar visitor from Bhavkhedi village nearby,

says, "The cost benefit we get here is incomparable." That means more
bang for the buck for its rural customers. They are such a hit that frequent
travellers on the busy Bhopal-Indore highway often stop by to pick up goods.
PORTERS FIVE FORCES
ANALYSIS
WILLS LIFESTYLE

Elify,
Darvey

Zara,
Change in Armani,
Designers
Fashion Wills Life
Style

Tailors and
Custom
Made
dresses
JOHN PLAYERS

Cross, Ed
Hardy

Fabric
Levi, H&M, provider
Change in
John and
Fashion
Players franchisee
owner

Tailors and
Custom
Made
dresses
CHOUPAL SAGAR
Aadhar
Bazaar,
Kisan
Saagar

Choupal
Movement
Saagar,
towards Agri
Hriyali
urban Suppliers
Kissan
centers
Bazaar

Kirana
stores and
Haats
VISUAL MERCHANDISING
WILLS LIFESTYLE
JOHN PLAYERS
CHOUPAL SAGAR