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Types of Social Interaction

Chapter 6; Section 3
How can we reach our goal?
A form of interaction in which individuals
or groups combine their efforts to reach
a goal
Usually occurs when
Reaching a goal demands the best use of
limited resources and efforts
Examples: survivors of a plane crash in the
mountains; victims of natural disasters

Exists outside of emergencies as well

Examples: rules for games; sharing household
Groups or individuals that work against
one another for a larger share of the
Defeating the opponent is essential
Social Benefits of Conflict:
Promotes cooperation and unity within opposing
Example: A neighborhood bully can bring together
2 brothers who usually dont get along.
Draws attention to social inequities
Examples: Civil Rights activists in the 60s
convinced Congress to make laws to ensure
basic rights and freedoms to all people.
Social Exchange
What is in it for me?
A voluntary action performed in the
expectation of getting a reward in return
Benefit to be earned rather than the
relationship itself that is key
Example: You help a friend wash her car, she then
helps you study for a test
Individuals or groups are forced to give
in to the will of other individuals or
One-way street; central element is
May occur through: physical force
(imprisonment, torture, or death)
Example: Prisoners of war can be forced to reveal
information to enemies.
More often through: social pressure (ridicule,
rejection, withdrawal of affection)
Example: Parents can control behavior of young
children by threatening to withdraw privileges.
Behavior that matches group expectations
Adapt behavior to fit behavior of those around
Necessary for culture and social structure
Group Think
Self-deceptive thinking that is based on
conformity to group beliefs, and created
by group pressure to conform
Discourages members from expressing
their concerns about group decisions
Examples: JFKs Bay of Pigs Invasion, Personal
Pop Quiz Time
each answer will be used only 1 time

a. Cooperation b. Conflict c. Social

d. Coercion e. Conformity
1. Blood donors expect payment
2. Students read what a teacher assigns
3. Saddam Hussein invades Kuwait
4. Flood victims help each other
5. Employees are forced to work
overtime or be fired