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Lecture 3

Critically Reviewing the Literature

By:
Dr. Saddam Hussain
Assignment

Please read any relevant research papers and answer the


following questions.
Background of the research
Research objectives/purpose
Base theory/ies of the research papers
Theoretical/conceptual framework (if any)
Theoretical contributions
Future recommendation/limitations
Slide 3.3

Literature Review
According to Creswell (2005), a review of the literature
is a written summary of journal articles, books and other
documents that describes the past and current state of
information, organizes the literature into topics and
documents a need for a proposed study. (pp. 79)

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.4

Reasons for reviewing the literature

To conduct a preliminary search of existing material

To organise valuable ideas and findings

To identify other research that may be in progress

To generate research ideas

To develop a critical perspective

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.5

The literature review process

Source: Saunders et al. (2003)


Figure 3.1 The literature review process
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.6

The Critical Review


Key purposes

To further refine research questions and objectives

To discover recommendations for further research

To avoid repeating work already undertaken

To provide insights into strategies and techniques appropriate


to your research objectives

Based on Gall et al. (2006)


Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.7

Adopting a critical perspective


Skills for effective reading
Previewing which is looking around the text before you start
reading in order to establish precisely its purpose and how it
may inform you literature search
Annotating that is conducting a dialogue with yourself, the
author and the issues and the ideas at stake
Summarising the best way to determine that youve really got
the point is to be able to state it in your words. Outlining the
argument of text is a version of annotating, and can be done
quite informally in the margins of the text
Comparing and contrasting: ask your self how you thinking
has been altered by this reading or how has it affected your
response to the issue and themes your research
Harvard College Library (2006)
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.8

Adopting a critical perspective


The most important skills are

The capacity to evaluate what you read

The capacity to relate what you read to other


information

Wallace and Wray (2006)

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.9

Adopting a critical perspective

Questions to ask yourself

Why am I reading this?

What is the author trying to do in writing this?

How convincing is this?

What use can I make of this reading?

Adapted from Wallace and Wray (2006)

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.10

Content of the critical review


You will need to

Include key academic theories

Demonstrate current knowledge of the area

Use clear referencing for the reader to find the


original cited publications

Acknowledge the research of others

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.11

Is your literature review critical?

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.12

Is your literature review critical?

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.13

The key to a critical literature review

Demonstrate that you have read, understood and


evaluated your material

Link the different ideas to form a consistent and logical


argument

Make clear connections to your research objectives and


the subsequent empirical material

Saunders et al. (2009)

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.14

Literature sources available

Figure 3.2 Literature sources available


Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.15

Journals
Journals are also known as periodical serials and
magazines and are published on a regular basis. Journals
are a vital literature source for any research. They are well
covered by tertiary literature, and good selection can be
accessed from most university libraries (printed or
online)

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.16

Refereed academic Journals


Articles in refereed academic journals (such as Journal of
management studies)are evaluated by peers academic prior to
publication, to assess their quality and suitability, they are
usually written by experts in the field. There will be usually be
detailed footnotes, an extensive bibliography , rigorous
attention to detail and verification of information.
Such articles are written for a more narrow audience of
scholars with a particular interest in the field. The language
used may be technical or highly specialized as a prior
knowledge of the topic will be assumed.

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.17

Trade Journals
They fulfill a similar function to professional journals.
They are published by trade organizations or aimed
at particular industries or trades such as carting or
mining. Often they focus in new products or services
and news items, they rarely contain articles based on
empirical research, although some provide summaries
of research, You should therefore use these with
consideration caution for you research project.

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.18

Books
Books and monographs are written for specific audiences.
Some are aimed at the academic, with a theoretical slant.
Others, aimed at practicing professionals, may be more applied
in their content. The material in books is usually presented in a
more ordered and accessible manner than in journals, polling
together a wider range of topics, they are therefore,
practically useful as introductory sources to help clarify your
research question(s) and objectives or research methods you
intend to use. Some academic textbooks such as this one are
now supported by web pages providing additional information.

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.19

Newspaper
Newspaper are good source of topical events, developments
within business and government, as well as recent statistical
information such as share prices, they also sometimes review
recent research report.
Again you should be carful when you use newspaper in your
research project as newspaper may contain bias in their
coverage, be it political geographical or personal.
Reporting can also be inaccurate and you may not pick up any
subsequent amendments

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.20

Reports
Reports include market research reports such as those
produced by Mintel and keynote government reports and
academic reports. It is not easy to get access for these
reports as they are not as widely available as books. It is
important to try to assess the authority of the author, and
to beware of personal bias

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.21

Conference proceedings
Conference proceedings sometimes referred to as
symposia, as often published as unique titles within
journals or as books. Most conferences have a theme that
is very specific, but some have a wide-range overview.
Many conferences have associated web pages providing
abstract and occasionally the full papers presented at the
conference .

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.22

Theses
Theses are unique and so far a major research project
can be a good source of further references. Unfortunately,
they can be difficult to locate and, when found, difficult to
access as there may be only one copy at the awarding
institution.

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.23

Planning your search strategy


All our students have found their literature search a time
consuming process, which take far longer than expected.
Fortunately, time spent planning will be rapid in time saved
when searching the literature. As you start to plan your search,
you need to beware of information overload!
One of the easiest ways to avoid this is to start the main
search for your critical review with a clearly defined research
question (s), objectives and outline proposal.

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.24

The literature search strategy


Write down
parameters of your search
key words and search terms to be used
databases and search engines to be used
criteria for selection of relevant and useful studies
And

Discuss these with a tutor (if possible)

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.25

Defining the parameters of your search


For most research questions and objectives you will have a
good idea of which subject matter is going to be relevant. You
will, however, be less clear about the parameters within which
you need to search. In particular, you need to be clear about
the following (Bell 2005):
Language of publication (e.g. English);
Subject area (e.g. accountancy);
Business sector (e.g. manufacturing);
Geographical area (e.g. Europe);
Publication period (e.g. the last 10 years);
Literature type (e.g. refereed journals and books).

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.26

Generating your keywords


It is important at this stage to read both articles by key authors
and recent review articles in area of your research .This will
help you to define your subject matter and to suggest
appropriate key words. Recent review articles in your research
area are often helpful here as they discuss the current state of
research for a particular topic and can help you to refine your
keywords.

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.27

Discussion
We believe you should be taking every opportunity to
discuss your research. In discussing you work with
others, whether face to face, by email or by letter ,you
will be sharing your ideas, getting feedback and
obtaining new ideas and approaches. This process will
help you to refine and clarify your topic.

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.28

Recording the literature

Make notes for each item you read

Record

Biographic details

Brief summary of content

Supplementary information

Sharp et al. (2002)

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.29

Plagiarism

Four common forms

Stealing material from another source

Submitting material written by another

Copying material without quotation marks

Paraphrasing material without documentation

Adapted from Park (2003), cited in Easterby-Smith et al. (2008)

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.30

Summary

The critical literature review

Sets the research in context

Leads the reader into later sections of the report

Begins at a general level and narrows to specific topics

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 3.31

Assignment & Quiz


Assignment
Difference between References and Bibliography
Importance of citation or referencing i.e. (APA style) in
research report/paper/thesis.

Quiz
Learn APA style of referencing i.e. how to cite journal
paper, book, newspaper, website, unpublished
these/reports/paper, reports or any material without
author name/without publication date/without info about
publisher, etc.

Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009

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