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COMMUNICATION IN SPORTS

Eakrat Onnom: Burapha University


What is Communication?
Communication comes from the Latin
communis, meaning to share
The act of expressing ideas, information,
knowledge, thoughts, and feeling
Process involves both sending and
receiving messages
The Communication Process

Medium

Barrier
SENDER RECEIVER
(encodes) (decodes)
Barrier

Feedback/Response
Barriers to communication

Noise
Inappropriate medium
Assumptions/Misconceptions
Emotions
Language differences
Poor listening skills
Distractions
Types of Communication Skills

Written skills
Telephone skills

Face-to-face skills

Mass Communication

Verbal Communication

Non-verbal Communication
Verbal communication

Communication done by way of speaking or by


exchange of words
- Spoken word
- Communicate face-to-face
- Keys: Sound, words, speaking, and language
Use of words, vocabulary, numbers and symbols
What is a Championship Mindset ?
Non verbal communication
Talking without speaking a word
- Body language
- Gestures
- Facial expressions
- Eye contact
- Hand signals
- Series of signs
70 percent of human communication
Making sure that every player has memorized every
possible signal
NON VERBAL COMMUNICATION
Before communicating with an athlete,
coaches should consider
WHY they want to communicate
WHO they wish to communicate with

WHERE and WHEN the message could best


be delivered
WHAT is it that they want to communicate

HOW they are going to communicate the


information
Effective communication contains
six elements
Clear: Ensure that the information is presented clearly
Concise: Be concise, do not lose the message by being
long winded
Correct: Be accurate, avoid giving misleading
information
Complete: Give all the information and not just part of it
Courteous: Be polite and non-threatening, avoid conflict
Constructive: Be positive, avoid being critical and
negative
Giving constructive feedback

sandwich approach
The following feedback sandwich:

FIRST. Praise the effort the athlete is giving, Hey


Cindy, you are working hardgreat jobkeep up
the hard work
SECONDMake the correction, Your legs should
be straightlike this
THIRDPraise on going effort I know you can do
it, just keep working
Active Listening
STOP Pay attention and do not interrupt
LOOK Make eye contact and get onto the
same level as the person
LISTEN Focus on what the person is saying

RESPOND Restate what has been said and


use open questions to prompt for further
information
Questions
Mass communication : This is generally identified with tools
of modern mass media including social media marketing,
which includes: books, the press, cinema, television, radio,
etc. It is a means of conveying messages to an entire
populace.
Association for Applied Sport Psychology, 70 percent of
human communication is non-verbal
Starting positive seems to give the child some confidence
and makes them feel more comfortable with to trying again.
My daughter used to wine and not want to try again, but
this has really improved the homework experience for us.
When presented in this way, the feedback becomes
more constructive by balancing praise and criticism
while also providing instruction.
Use a Sandwich approach to making corrections The
sandwich approach is based on the following: When an
athlete makes a mistake (technical),
FIRST.praise the effort the athlete is giving (Hey Cindy,
you are working hardgreat jobkeep up the hard
work)SECONDmake the correction, using positive
(e.g. Your legs should be straightlike this)
language vs. the language of donts(avoid using
statements such as Dont bend your knees or Dont
release the bar when youre here). Remember that for
every dont do this correction there is an even better
Do it this way reinforcement. THIRDpraise
ongoing effort (I know you can do it, just keep
working).

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