Beruflich Dokumente
Kultur Dokumente
Slide 1-1
Sean M. Keyani MKT304; David Nazarian College of Business and Economics
LAUNCHING A NEW BILLION-DOLLAR
FOOD CATEGORYIN JUST SEVEN YEARS!
Developing
Chobanis Unique
Greek Yogurt
Reaching
Customers
Chobani Today
Chobani,
Marketing, Chobani
and You
Society
Environmental Forces
to Exchange
Marketing: The Core 6e MGH
Slide 1-9
Sean M. Keyani MKT304; David Nazarian College of Business and Economics
HOW MARKETING
DISCOVERS CONSUMER NEEDS
THE CHALLENGE: NEW PRODUCTS
The Challenge:
Focus on the Consumer Benefit
Learn From Past Mistakes
Marketing: The Core 6e MGH
Slide 1-10
Sean M. Keyani MKT304; David Nazarian College of Business and Economics
Dr. Care Vanilla-Mint Aerosol Toothpaste
What are the benefits andshowstoppers?
StuffDot
Product Promotion
Price Place
Value Strategies
Best Product
Relationship Marketing
Easy to Understand
Hard to Do
Requires a Marketing
Program
Targeting Specific Market
Segments
Marketing: The Core 6e MGH
Slide 1-20
Sean M. Keyani MKT304; David Nazarian College of Business and Economics
3MS STRATEGY & MARKETING PROGRAM
DISCOVERING & STATISFYING STUDENT STUDY NEEDS
3M Post-it Notes
or
Post-it Flags +
Felt-tip
Markers =
3M product that
will combine
Post-it Notes or
Post-it Flags and
Highlighters
3M Highlighter
Developed Third
Generation Post-it
Flag Highlighter
Appeared on
The Oprah
Winfrey Show
Customer Relationship
Management (CRM)
Identify and develop offerings for buyers
Customer Experience
What Firms Think They Offer Customers
Social Responsibility: To
Broader Community
Societal Marketing Concept
Meet customer needs
Provide for societys well-being
Who Markets?
Everyone!
What Is Marketed?
Everything!