Beruflich Dokumente
Kultur Dokumente
Elena Horsk
Slovak University of Agriculture in Nitra
Marketing principles,
processes and
concepts are universally
applicable all over the
world.
Video: Go internationally why and how?
Global marketing opportunities and
threats:
Opportunities:
Increase in market potential
Trade and investment potential
Resources accessibility
Threats:
Increasing number of competitors
Increase in intensity of competition coupled with higher
market uncertainty
Reasons for marketing abroad
Cultural differences
Regionalism/protectionism
Deglobalization trend
Corporate social responsibility