SWOT ANALYSIS

Helpful Harmful

Strengths Weaknesses

Internal
Factors

External
Opportunities Threats
Objectives
 SWOT ANALYSIS
A systematic way to diagnose -- to assess
where we're strong and weak relative to the
competition, and what the opportunities and
threats are

SWOT can help us make better plans and

better decisions and ultimately get better
results
 SWOT ANALYSIS - STRENGTHS
Helpful Harmful

STRENGTHS

Internal
What do you do well?
What are your unique skill?
FACTORS

External What do you do better than

your competitors?
Where are you most profitable
OBJECTIVES
in your business?
What expert or specialized
knowledge do you have?
 SWOT ANALYSIS WEAKNESSES
Helpful Harmful

WEAKNESSES

Internal
In what areas do you need to
improve?
FACTORS

External
What resources do you lack?
What parts of your business
are not very profitable?
OBJECTIVES
What costs you time and/or
money?
Where do you need further
education and/or experience
 SWOT ANALYSIS OPPORTUNITIES
Helpful Harmful

OPPORTUNITIES

Internal
What are the business goals you
are currently working towards?
FACTORS

How can you do more for your

External
existing customers?
How can you use technology to
enhance your business?
OBJECTIVES
Are there new target audiences
you have the potential to reach?
Are there related products and
services that provide an
opportunity for your business?
 SWOT ANALYSIS - THREATS
Helpful Harmful

THREATS

Internal
What are the strengths of your
biggest competitors?
FACTORS

External
What are your competitors
doing that youre not?
What is going on in the
OBJECTIVES industry?
What is going on in the
economy?
 PORTERS FIVE FORCES

to determine
the market
attractiveness
1)Identify the current situation
2)Predict the situation for the near future
3)Write your conclusions