The Green Bean

By: Maxwell Garrant, Tony Ciulla, Alycia Allard, Sara Monaco

 Business objectives
Run a profitable organization
Have the business run efficiently
Customer Service
Growing the business
 Service Description
The Green Bean is a restaurant that gives customers a healthy alternative to
fast food. The Green Bean focuses on serving food without genetically
modified organisms, and uses all organic food.
 Floor plan
Needs to be 60% dining and 40% kitchen, inventory, cash register, etc.
 Inventory Strategies
FIFO inventory method for daily operations
LIFO on the books
Count inventory every Monday, Wednesday, & Friday
Get deliveries in two days a week, Wednesday & Saturday
 Storage
Storage inside the restaurant
Plenty of space for storing food and supplies
 Competitive Priorities
We are looking to establish our restaurant in Boston.
We decided to locate on Commonwealth Ave because there are a lot of
college students, who may want to work healthy food into their diets.
We will be competing with places such as Uburger, and Sunset Cantina, both
of these companies say that they are inexpensive
Because of the large amounts of college students in the area, having
competitive prices is very important
 Licenses & Permits
Will look into this
 Customer Satisfaction
Well trained Staff
Have deals so people will have incentive to do business with us
User friendly website
Consistently have quality food
 Operations Strategy
Operations Strategy
Monitor The speed of the food being made
Monitor the amount of waste
Monitor the economies of scale
Corporate Strategy
Value for money
Quality food
Menu Diversity
Efficiency
 Staffing Plan
Minimum wage workers $11 an hour (minimum wage)
Managers make $45,000 a year
Restaurant open from 11am to 11pm
16 employees, 10 full time, 6 part time
4 managers
Cost of manager per day $180
Cost of part time employee per day $55 per day
Cost of full time employee per day $80 per day will look into it
 Consumer Contract
Our contract is that we guarantee fresh food to every single customer. If
there is a difference in opinion we will always replace the food free of
charge.
 Employee Benefits
Discounted food
Medical/ Dental insurance
Yearly bonuses
Compensation/ Severance packages
 Economies of Scale
To be able to find this there are a series of steps that need to be found to
determine the economies of scale.
First all of the fixed costs needs to be found. This will allow the company to
find out their contribution margin. This is the margin allows them to
determine their break even point in cash along with units.
Second we need to figure out the discounts we will have when ordering more
product.
 Expansion Strategies
Location- an area similar to the one we are in now, potentially a different city
that has colleges in it
Advertising- if we open another Green Bean in a different city we would
need to advertise so people know about us
Social media- Everyone is constantly on social media, if w have a Facebook,
twitter and a good website, it would help us expand the restaurant.
 Consumer Target Market
The Target Market is the Millennials
According to Aetena that the perception of being healthy to Millennials is
to have a good diet and exercise
They have the most capital to spend ( Their parents)
 Equipment, construction, leasing
Equipment- stove, oven, fryer, microwave, cooler, freezer, food prep table,
sinks, shelving/storage.
Green Bean leases building per month.
 Supply and Demand
Green Bean buys local produce twice a week and other food. Depending on
the demand statistics, it will be determined how much fresh food we will
have delivered.
 Supplier and Supplier Relationship
Our organic and fresh food suppliers are certified by the National
Organic Program.
Organic certification is a certification process for producers of organic food and
other organic agricultural products.
We work with our suppliers who share our commitment to raising food in ways that
demonstrate respect for people, the environment and farm animals.
 Customer Relationship Process
Interact with customers/ be personal.
Listen and pay attention to what they want.
Social Media
Be respectful
 Discounts/Promotions
Loyalty programs reward customers for their repeat business with discounts,
rewards points or special events.
 Location / Demographics
Commonwealth Ave in Boston, MA
Located near Boston University, Berklee College, Fenway Park, Kenmore
Square, Allston
Within a one-mile radius, majority (17,998 people) of residents are
millennials (ages 20-24)
 Capacity Planning
We are located in a 1,400 Square Foot building
The typical size of a fast food restaurant is 1,400 to 4,000 square feet.
15 square feet per seat for the dining area which should be 60% of the floor
plan
Five square feet per seat is needed for the kitchen and preparation is 40%
This calculated to around 56 seats
 Works Cited
http://smallbusiness.chron.com/examples-business-goals-objectives-4698.html
http://www.loopnet.com/Listing/19989457/888-Commonwealth-Ave-Boston-
MA/
https://www.google.com/webhp?sourceid=chrome-
instant&rlz=1C1QJDB_enUS612US614&ion=1&espv=2&ie=UTF-
8#q=food+on+commonwealth+ave
https://www.glassdoor.com/Salary/McDonald-s-Salaries-E432.htm
https://www.qsrmagazine.com/human-resources/how-attract-top-shelf-employees