Top Mobile Brands

Objectives of the Study

1. To study market share of mobile brands.

2. To know about the product range.
Top 10 Mobile Brands
Samsung
Apple
Lenovo and Motorola
Huawei
LG
Sony
Nokia
Micromax
Xiaomi
Htc
 Samsung
Samsung was founded by Lee Byung- Chull in 1938 as a
trading company
South Korean company and Choi Gee-sung CEO
Largest Information Technology company measured by
2011 revenues
Assembly plants and sales networks in 61 countries
In first quarter of 2012, Samsung became worlds largest
mobile phone maker by unit sales, overtaking Nokia,
which had been the market leader since 1998
Samsung sold 81 million smartphones in the first quarter
of 2016.
Apple

Apple was founded by Steve Jobs and Steve Wozniak in 1977.

American Company and Tim cook CEO
Worlds second largest information technology company after
Samsung electronics.
Apple became the first U.S. company to be valued at over US$700
billion
Apple's worldwide annual revenue totalled $233 billion for the fiscal
year ending in September 2015
The company employs 115,000 permanent full-time employees as of
July 2015 and maintains 478 retail stores in seventeen countries as of
March 2016
Lenovo and Motorola

Motorola Mobility is a division of Lenovo Group that develops

mobile devices. Headquartered in Chicago, Illinois, United States,
the company was formed on January 4, 2011 by the split of
Motorola Inc. into two separate companies.
China company and Aymar de Lencquesaing Chairman
In August 2015, Lenovo announced that it would merge its existing
smartphone division, including design, development, and
manufacturing, into the Motorola Mobility unit.
According to Lenovo, the Q4 2014 sales figure of Motorola
smartphones is a 118 per cent increase over its Q3 2013 figure. This is
also the first time the company has achieved a 10 million sales mark
with respect to its smartphones, worldwide.
Huawei

Huawei Technologies Co. Ltd. is a Chinese multinational company

headquartered in Shenzhen, Guangdong.
Huawei was founded in 1987 by Ren Zhengfei and current CEO
Chinese company
In 2014, Huawei recorded a profit of 34.2 billion CNY (5.5 billion USD).
Its products and services have been deployed in more than 140 countries
and it currently serves 5 of the world's 50 largest telecoms operators
Sales jumped 40% to 246 billion yuan (about $39 billion) in the first half of the
year, a healthy increase given worldwide smartphone sales have flat lined
compared to last year.
LG

LG Electronics Inc. is a South Korean multinational

electronics company headquartered in Yeouido-
dong, Seoul, South Korea
CEO of LG Electronics is Bon-joon Koo
South Korean company
It is a part of the LG Group, employing 82,000
people working in 119 local subsidiaries worldwide.
LG sold 13.5 million smartphones in the first quarter
of 2016 with revenue of $2.46 billion
Sony

Sony Mobile Communications Inc. is a multinational

telecommunications company headquartered in Tokyo,
Japan, wholly owned by Sony.
It was founded on October 1, 2001 as a joint venture
between Sony and the Swedish telecommunications
equipment company Ericsson, under the name Sony Ericsson.
Japanese company
Hiroki Totoki President and CEO
sales revenue remained mostly flat at 2.58 trillion ($21.5
billion) for the quarter, operating profits grew by 11 percent to
202.1 billion in year 2015.
 Nokia
Nokia Corporation, stylised as NOKIA, is a Finnish
multinational communications and information
technology company, founded in 1865
Its mobile phone business was eventually bought by
Microsoft in an overall deal totalling $7.17 billion
Finland Company and Terry Myerson Head of Windows
& Devices.
In October 2014, it was announced that future Lumia
smartphones would carry the Microsoft name and logo
instead of "Nokia
sold 13.8 million Microsoft Lumia (Lumia) phones and
75.5 million other phones in fiscal year 2016
Micromax

Micromax is an Indian consumer electronics company

headquartered in Gurgaon, Haryana
The company was established as an IT software company operating
in the embedded devices domain; it later entered the mobile
handset business.
Indian company and CEO Vineet Taneja
By 2010, it was one of the largest domestic companies making
handsets in the low-cost feature phone segment in India
Micromaxs sales jumped over two-fold to 12.16 million units in the
reported period compared to 5.6 million units in the same period a
year ago, the report said.
Xiaomi

Xiaomi Inc. is a privately owned Chinese electronics

company headquartered in Beijing.
Xiaomi designs, develops, and sells smartphones, mobile
apps, laptops and related consumer electronics.
Chinese Company and Lei Jun CEO
The company has over 8,000 employees, mainly in
mainland China, India , Malaysia, and Singapore
Xiaomi sold 14.8 million smartphones globally in the first
quarter of 2016
HTC

HTC Corporation, stylised as hc, is a Taiwanese

consumer electronics company headquartered in
Xindian District, New Taipei City, Taiwan.
Founded in 1997
Taiwanese company and Cher Wang CEO
In 2011, HTC ranked as the 98th top brand on
Interbrand's Best Global Brands report.
Its total phones sales for this year are expected to reach
14 million units
Market Share

XIAOMI
4% MICROMAX
5%
HTC
3% NOKIA
5%

SAMSUNG
27%
SONY
6%

LG
7%

HUAWEI
8%
APPLE
21%
LENOVO
14%
Competition
Budget Segment
Sales

Samsung Micromax Xiaomi Motorola Huawei Nokia

Middle Segment

Sales

Samsung Sony Htc Lg Huawei

Upper Middle Segment

Sales

Samsung Apple Lg Sony Moto

Premium Segment

Sales

Apple Samsung LG Sony htc

Findings

smartphone shipments grew 3.9% in the first quarter of

2016 compared the same quarter one year earlier
total smartphone sales reached 349 million units in the
quarter.
Samsung led the way with estimated shipments
totalling 81 million units
Chinese Android brands grew too fast in the quarter
Apple is also stumbling.
Suggestions
Cut back on the number of models
Partner more closely with local
companies in key markets such as
China and India
Focus more on software and services
Figure out its end goal
Move faster but don't panic
Conclusion

Samsung is leading mobile brand in the World.

With its constant innovations and
implementation of cutting edge technology,
the mobile companies can maintain and
increase their market share. The main focus
should be the needs of consumers.
These brands have strong potential to grow and
that through greater innovations. In short it can
said that these brands are still growing by
making constant efforts
Thank
you