Presented By:

Deepanshu Sharma(16421053)
Prashant Mehta(16421094)
HUL (Hindustan Unilever Ltd.)
Hindustan Unilever is an Indian public ltd company owned by another
company Unilever that holds 67% of its shares. Founded in the year 1932,
the company has its headquarters at Mumbai in India. Some of the main
competitors of this company are as follows-
ITC
Nestle India
Cadbury India
Asian Paints
Procter & Gamble
Britania Industries
 The company is the leader in consumer goods industry with
many brands under its umbrella.
Its brand and product portfolio consists of-
Magnum (ice cream)
Knorr soups
Lipton tea
Kissan jams, sauce, juices etc.
Brooke Bond tea
Bru coffee
 Hindustan Unilever believes in products that are consumer
friendly as this generates huge amount of sales. For this
purpose, they have kept a simple pricing policy of low cost
products so that the products could reach a wider market. They
have not compromised with the quality of the product but have
simply cut down on costing because of its wide and far-
reaching distribution policy.
 Hindustan Unilever deals in various brands and has many
products under its belt. To handle all this products and brands
successfully it has a vast distribution network that includes at
least two million outlets directly and 7.7 million retail shops in
every part of the country.
 Hindustan Unilever is a very large company with lots of
brands and products so its promotional policies are varied and
extensive. It has taken the help of advertisements to create
consciousness about its products. Sharing product knowledge
through the print media like periodicals and various
newspapers is also a good promotional strategy.
It has also posted detailed information about its products
along with advertisements on the websites to maintain
consumer awareness.
 It is Currently headed by Yogesh Chander Deveshwar.
Company mainly operates in the industry like Tobacco,
Foods, Hotels, Stationary and Greeting Cards with the
major products constitutes Cigarettes, packed foods,
hotels, and apparels.
 ITC is ranked at first position in terms of branded foods and
some of its food brands are Bingo, Sunfeast, Aashirvaad and
Yippee. Its food business is related to confectionery, juice,
ready-to-eats, snack foods and staples
The company sells lifestyle apparel under John Players and
Wills Lifestyle brands.
Products related to personal care include skincare, hair care
and perfumes
 It has several business interests and faces lots of competition
from rival companies. Moreover, it has decided to market its
products in every nook and corner of India and hence has
maintained both competitive and penetration pricing policies
to deal with competitors and to successfully spread its product
reach to remotest parts in India.
 ITC has been ranked as one of the best companies in the world
with an experienced and strong management and distribution
network. ITC has spread its network to nearly sixty locations
in most part of India. Its headquarters base is at Kolkata in
West Bengal.

Its products are available in many global countries. The

company has set up tobacco business in Nepal via a joint
venture. Manufacturing plants of its printing and packaging
division are in Chennai and Haridwar.
 ITC has a well-built brand presence because of diversified
and extended product portfolio. It has taken help of several promotional
activities to market its products and create positive brand awareness. It has
launched several ad campaigns which are shown via popular television
channels, aired on radio and displayed via hoardings.
 HUL
Hindustan Unilever (HUL)
is the largest pure-play
FMCG company in the
country and has one of the
widest portfolio of
products sold via a strong
distribution channel.
ITC
ITC is not a pure-play
FMCG company, since
cigarettes is its primary
business.
It is diversifying into non-
tobacco.
 ITC
HUL
Increased regulatory clamps
Being an MNC operating in on tobacco, along with rising
India, HUL is more tax burden, pose a business
conservative in its strategies risk for ITC. So, it has started
than its Indian counter parts. an ambitious diversification
Moreover, given increasing plan, which has its own set of
competition, it faces the risk risks..
of being overtaken by
domestic players in various
categories. Prolonged
inflation may lead to margin
contraction.
 HUL ITC
HUL always believes in ITC is focusing on
customer friendly products delivering value at
with major emphasis on low competitive prices. Its
cost overall without tremendous reach through
compromising on the quality extensive distribution
of the product. chain has been a
competitive advantage.
 HUL
The Company has been
launching new products
and brand extensions, with
investments being made
towards brand-building
and increasing its market
share. Introduction of
premium products and
addition of new consumers
via market expansion will
be HULs growth drivers.
ITC
ITCs backward integration
to ensure that its products
pass efficiently from the
farms to consumers has
helped it to cut down
supply and procurement
costs. ITCs non-cigarette
FMCG business leverages
the large distribution
network the company has
developed by selling
cigarettes over the years.
 HULs up-and-running business model is a treat for investors
seeking exposure in the FMCG segment. The company has
delivered in the past and has the potential to do better in
future. In the small and medium term.

For ITC, the companies business model will pay off in the
long run. ITC has proved its expertise in the cigarettes,
hotels, paper and agri-businesses. Investors who want to bank
on its execution ability in FMCG can consider the stock with
a long-term horizon.