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A lot can happen over coffee..

Introduction

Started by V.G SIDDHARTHA in Brigade road


BANGALORE, 1996.
Largest organized retail coffee chain in India.
Total outlets 1,174 in every nook & corner the country.
Plans to open more outlets.
The CEO is Venu Madhav.
Headquarter is in Bengaluru.
Revenue is 11.5 billion INR (2014)
Number of locations are 1,556.
About the founder

V. G. Siddhartha
V. G. Siddhartha is an Indian businessman from
Karnataka. He is best known as the founder-owner of
the chain of Cafe Coffee Day outlets.
Born : Chikmagalur
Spouse: Malavika Krishna
Education: Mangalore University
Organizations founded: Caf Coffee Day
Problems faced

On consolidated basis the company incurred a net loss


of rs 77 cr in FY15 , up from 21.40 cr in year ago period.
In the 9 month period ending December 2014, the
company had a loss of rs 75.2 cr.
As on march 2014, debt stands rs 3326.5 increased from
rs 2390.5 cr on annual basis. It consolidated net
indeptness totaled rs 2863.83,
They also faced problems from the competitors
starbucks coffee, barista , etc.
Activities of CCD

They have introduced monthly employee engagement activities to


drive a forum for talent expression as well as to provide
opportunities to network with employees of the group companies.
they had very enthusiastic participation and look forward to more
interesting programs henceforth.
Look walker activity for caf Coffee day were done across
Mumbai, Delhi & Pune for their newly launched Combo offers that
are : 49 combo offer, 69 combo offer & 89 combo offer. The main
target behind this activity was to make people aware of CCDs
new combo offer as well as to increase the no of footfalls at CCD
shops.
Their CSR activities focuses on finding the potential in the people,
society & the environment around them.
Future plans

Caf Coffee Day plans more outlets.


CCD to spread retail networks.
CCD to sell coffee machine & expand the business
overseas.
They are planning to invests 450 crore to add 400 stores
in 3c years.
CCD to extend home delivery in Mumbai & Delhi.
Coffee day enterprise reports Q3 net profit at rs 1cr.
Himalayas to tie up with caf coffee day.

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