Communi

Culture
cation
Culture is the values, behaviors,
practices, assumptions we've learned
from our membership in groups that
share them.
The way of life of a people passed down
from one generation to the next through
learning
 You must look
below the surface if
you want to
communicate more
effectively with
people from other
cultures.
Most of it is
UNDER the
water of
awareness
BEHAVIOR
BELIEFS
VALUES
AND
THOUGHT
PATTERNS
 Latin communicate - "to share, divide out;
impart, inform; join, unite, participate in," lit.
"to make common,
A process by which information is exchanged
between individuals through a common
system of symbols, signs, or behavior
The act of communicating; transmission.
The exchange of thoughts, messages, or
information, as by speech, signals, writing, or
behavior.
Elements of Communication

Speaker Message Listener

Who says what to
whom in what
channel with what
effect
 The process of transferring the information you want
to communicate into a form that can be sent and
correctly decoded at the other end.

Ability to convey the information.

Eliminate sources of confusion, e.g. cultural issues,

mistaken assumptions, missing information, etc

Know your audience.

 Written
Letters
Memos
Proposals
Reports
Presentations

E-mails
SMS text
Instant Messenging
Tweets

Verbal
Meetings
Telephone conversations
Video conferencing
 Effective decoding

Listen actively

Read information carefully

Ask questions for better understanding

Avoid/reduce confusion
 Prior knowledge can influence the
receivers understanding of the message

Blockages in the receivers mind

The surrounding disturbances

 Feedback can be:

Verbal
Non-verbal
Written

Positive
Negative
 The sender needs to communicate the context to the receiver
for better clarity in the overall communications process.

Situation
e.g. introduction, sales pitch, conflict, an exam, etc.
Different cultures
e.g. academic, corporate, international, regional, etc.
Language
Location or place
e.g. restaurant, office, classroom, etc.
Intercurtural communication . The art of understanding and being understood by
the audience of another culture. (Siataram, 1970)

Communication is cultural when occurring between peoples of different culture.

(Rich, 1974).

Intercultural communication . Communication which occurs under condition of

cultural difference-language, values, costumes, and habits. (Stewart, 1974).

Intercultural communication . Interaction between members of differing cultures.

(Sitaram and Cogdell, 1976).

Intercultural communication is the process of exchange of thoughts and meaning

between people of differing cultures. (Gerhard Maletzke, 1976).

Intercultural communication refers to the communication phenomenon in which

participants, different in culture backgrounds, come into direct or indirect contact
with one another. (Young Yung Kim, 1984)
 Increasing interaction between people due to
globalization

Increasing diversity in workplaces

Increasing need to develop caring,

responsible and ethical business leaders
t Scout Law

Culture is often defined in Culture is communication

interrelation to communication And communication is culture

It means that Culture is passed on via communication and

communication reflects ones culture!