Beruflich Dokumente
Kultur Dokumente
Presented By:-
Harshika
Rohit Srivastav
ABOUT BIGBASKET.COM
Bigbasket.com is Indias largest online food and grocery store with over 18,000
products and over a 1000 brand.
Founded in the year December 2011 by the team of five people Hari Menon, Vipul
Parekh, Abhinay Choudhari, VS Sudhakar, VS Ramesh
They are now operational in 23+ cities which include six metros, and are in plan to
expand to 50 more tier two cities soon
They will also be opening 8 large warehouses in metro cities. Use of data analytics is
helping them to avoid wastage as items are perishable. Big Basket processes 35000+
orders every day and operates in 23+ cities nation wide
FACTS ABOUT ONLINE GROCERY
E-grocers are savaged by high rentals, inventory costs, and difficulty in holding perishable
products due to poor condition of warehouses
Huge investments are required to build cold storages and distribution facilities to stock
perishable products
Operations are hampered by poor condition of roads 43% of Indias roads are unsuitable for
vehicles along with multiple checkpoints that slow down traffic
Dynamic route planning is imperative to avoid traffic congestions for on-time delivery
WHAT MAKES BIG BASKET INDIAS LARGEST GROCERY RETAILER
SUPPLY CHAIN PROCESS OF BIGBASKET
Currently, they are operating 25 warehouses and 63 storage facilities
Company is targeting revenues of Rs 1800 crores in FY17
WAREHOUSE HUB
Segregation and
Picking up the products consolidation
get happened in this happened.
stage. Scanner is used Van routing and
for picking up the right tracking for effectively
FRONT END product. deliver
DELIVER VAN
They Take order online,
Tabs for order deliver
Customer order through
and receipt
phone or website.
confirmation
(User Interface)
EARLIER STRATEGY JUST-IN-TIME
Purchased-to-order
Directly picks up the item from the retailer, and directly delivers it to the customer
Decrease waste
Reduces the inventory cost
EARLIER STRATEGY JUST-IN-TIME
They moved to an inventory model considering their expansion and large base of consumers
INVENTORY MODEL
Warehouses to stock products which they purchase from different vendors. Their vendors include
big firms like P&G, HUL etc. along with small mandi vendors and kirana shops
Procurement totally depends on type of products and from where they have to be sourced. To
maintain margins, generally it is preferred to procure items from farmers directly. The whole chain
starts at early morning and they have proper team who benchmarks different prices, so that
procurement could be done efficiently considering cost and time
After getting materials from their vendors, it is stored in warehouses (warehouses cater to cities
within KMs range of 250300) where packing of items is done
MAJOR POINTS OF SUPPLY CHAIN PROCESS OF BIG BASKET:
Delivery vans
Refrigerated vans(Temperature control)
Dark storage where they store materials before dispatching to customers(facilities get a direct feed
from warehouses)
Use of data analytics is helping them to avoid wastage as items are perishable
BigBasket handles 1,000+ orders a day in Bangalore, and 300-500 orders a day in
Mumbai and Hyderabad
Banks on technology driven solutions to track everything from the time an order is
placed to delivery
BigBasket uses AssetTrackr RestAPI interface to tightly integrate with their ERP system and
handle all movement of trucks and delivery vehicles, notification to customers on estimated
delivery times
PRESENT SCENARIO- HYPER-LOCAL STRATEGY,
Hyper-local strategy, wherein, it has joined hands with more than 1,800
neighbourhood grocery stores across India to deliver goods within an hour
Looking for the current scenario BigBasket now processes almost 20,000 orders a
day, with the involvement of 2000 team members
NEW STRATEGY
Grocery e-tailer BigBasket is upping its game with heavy investments into its fresh produce and
staples supply chain, as it prepares to take on global giant Amazon which recently received the
DIPP nod for FDI in food retail.
The company is also making significant investments to build the supply chain of its private labels
(food) while gearing up to launch its fifth private label brand, GoodDiet
REFERENCES
http://www.digitalvidya.com/blog/case-study-bigbasket-online-grocery-marketplace-digital-marketing/
https://www.bigbasket.com/
http://www.livemint.com/Companies/hycJXKKEQbyqxxnbwrbywI/Bigbasket-Delivering-the-goods.html
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