Idea : ADS ULTIMA Getting traffic for websites.

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Name of your startup idea
ADS ULTIMA - www.adsultima.com

Real problem/customer pain your idea solves.

Getting traffic for websites in at affordable and attractive
way for global customers.

Explain your solution to the above problem.

Google adwords + adsense = ADS ULTIMA

Subscription Plan Opted : FREE Plan

Startup Owner: M T PATIL

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90% start-ups fail...
SELLING SOMETHING NOBODY WANTS

We're here to
change that.

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What we do?

Is my idea good enough?

Validate, Validate, Validate

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Get your idea validated in 3 steps
Spend just 10 minutes to answer our questions & get your idea validated in 24hrs

Insightful
Submit
Research & diagnostic
your idea
Ranking of report
your idea

Step 1 Step 2 Step 3

Startup owner will submit his/her
idea on our website & make the
payment. Based on the
subscription plan they receive
questionnaire. For enterprise plan
a telephonic interview will be
conducted.
For every response submitted, our
internal algorithm will generate N
number of questions which will be
evaluated by our expert team and
scores are assigned on each
evaluation parameter.
Client will receive a detailed
research & rating report
wherein evaluation on each
parameter with score out of 10,
feedback/suggestion are
provided. A certificate will be
issued with overall score.

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Secondary Research (Validation)
Brainstorming Session
Conceptualization & Prototyping
Research & Rating
Idea Validated

Validation Process...
Validate it before its too late

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Idea Validation Methodologies

MVP Test
Pro-Order Form
Crowd Funding
Secondary
Research

Find Similar
Product/Service
Already Exists
Idea Shared
With Experts

The biggest mistake startup owner makes is keeping the idea to themselves. You must share your idea with others to receive constructive
feedback. You can find product/services similar to yours which already exist, someone else has already spent the time and money to
validate that idea for you.

You can create a Mini Version of your product first (MVP) instead of going all out with the full creation of a product. It may not be 100%
fully functional, but youll get honest feedback on a version people can sort of use, instead of just the idea of that thing.

You can also sell before you build i.e., create a landing page with pre-order form. True validation comes from people actually paying you for
that idea, even before they can get it. Another very popular way to validate a product idea is thru Crowd Funding.

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Idea Validation (Free Plan)
Your idea validated on the following parameters and rating from 1-10 will be assigned.

Business How your company will operate and earn revenue? Is

Model this a proven business model or disruptive one?

The industry you will operate in and your target

Market Size customers? Are you a local (niche) /global player?

Concept Customer pain your business idea solves & how it

Check solved? Is this concept is unique or generic?

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Basic Plan

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Idea Validation (Basic Plan)
Get access to all the FREE Idea Validation Reports

All the parameters validated under FREE Plan will be included in the
Free Plan basic plan like business model, market size & concept validation will
also be a part of basic plan.

Disruptive An idea is said to be disruptive enough only if it either creates a

market which initially didnt exist or if it pays heed on providing a better
Potential product to the ignored less-demanding consumers..

Competitive What differentiates you from everybody else, and why should people
choose you and your business over your competitors? Leverage can
Advantage change your life and business, but only if you take full advantage of it.

Comparative study of your peer group companies . Their best

Peer Group practices which you can incorporate. What ways you can create a
differentiation between your own & others business model.

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Professional Plan

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Idea Validation (Professional Plan)
Your idea validated on the following parameters and rating from 1-10 will be assigned.

All the parameters validated under BASIC Plan will be included in

Basic Plan the professional plan like disruptive potential check, competitive
advantage check & peer group analysis.

Feedback We create a feedback loop of expert panel and do a brainstorming

on your idea followed by extensive secondary research. Expert
Loop opinion are taken and presented in the report.

Founders Startup founders are focused on making their businesses work,

and eliminate any hindrances or distractions to their goals. They
Quality have overarching strategies and outline the tactics to accomplish.

Execution Without strategy, execution is aimless. Without execution, strategy

is useless. Planning plays a key role in any business, what is even
more important is how, effectively those plans are executed.
Capabilities

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Enterprise Plan

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Idea Validation (Enterprise Plan)
Your idea validated on the following parameters and rating from 1-10 will be assigned.

All the parameters validated under PRO Plan will be included in the
Pro Plan enterprise plan like founders quality, feedback loop, & execution
capabilities are checked.

Your ideas are shared with angle investors and their opinions are
Investment recorded. Their investment philosophy rests on four pillars
Readiness quality of the founding team, disruptive potential of the idea, market
opportunity and validation in that order of priority.

Does a project have a long-term future and is it capable of

Sustainability sustaining itself? While a project that can be scaled up to benefit
Scalability hundreds of thousands (or perhaps even millions) is clearly
preferable then the project which is only catering to thousands.

SWOT analysis is a strategic planning tool that helps a business

SWOT owner identify his or her own strengths and weaknesses, as well as
Analysis any opportunities and threats that may exist in a specific business
situation.

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Parameter wise scores & observations
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 Business Model Validation
How your company will operate and earn revenue?

The problem you are solving is a critical on for any online businesses but there are already
N number of players solving this problem, you will find difficulties in attracting the clients.

There are many such players who already exist in this segment, you can learn from their
mistakes and build a model with your own USP, which can create differentiation. This
means knowing the pros and cons of the idea and how to improve further to make it
scalable. Peer group analysis will be a part of paid subscription.

If you cant clearly state the problem your product or service solves, you probably dont
have a successful idea. Copycat do survive but innovation is missing in your idea.
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 Observations (Contd.)
Not being able to easily describe the key features of your idea is a warning sign that the
idea isnt well thought out yet. If you don't know the likes and dislikes of your
product/services, it means you will not be able plan strategies to address the needs of the
customers.

There are innumerous startups offering the services which you are planning to offers thus
you lack the competitive advantage. In our professional plan, you can understand the
business models of the successful players operating in this segment which will help you.

You have not clearly defined differentiating benefits or features. So take the time to hone in
your target buyer personas. Since you know your target audience better, you can approach
them and get their opinion or else we can do this for you under pro plan.

The market is already saturated with the product you are planning to launch, therefore
prudent and intensive marketing is required to build a customer base.

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 Market Size Validation
The industry you will operate in and your target customers?

If you know the size of the market, you have done a lot of research. Understanding how
many people need your idea -- and what theyre willing to pay for it -- will help you
determine whether your concept is viable.

Operating in a populated market will not only limit your growth or scale but will compel you
to modify your service so that your start-up survives amongst several mature players.

The market of your specified service is expanding rapidly and it has juggernauts who have
already utilised the market and made a bounty, something exceptional is required to create
a market for your service.

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 Observations (Contd.)
Market size of your idea need to be tested thru pre-orders forms on a landing page,
response on this will be a solid sign of customer commitment. Someone saying theyre
interested is one thing, but seeing people actually pony up their credit card information is a
much stronger sign of potential success.

Before investing in any business idea, it is vital to conduct a market research and survey.
The analysis of the same will reveal important information about consumer behaviour and
preferences. You can join our paid plans to achieve this.

Positive feedback loop is very important. If there is no further development in the product
due to lack of feedback loop, it means it is in the declining phase and demand would
decrease. If no feedback is taken then the organisation will be unaware whether the idea
be accepted or not by the customers.

Since you know the size of the market and identified the potential target customers, you
have done some research. Understanding how many people need your idea -- and what
theyre willing to pay for it -- will help you determine whether your concept is viable.

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 Concept Validation
Evaluating potential customer response to a product idea.

The concept is not unique although the start-up owner looks very confident in his/her
response which shows that the person strongly believes in the idea but introspection is
required.

Your idea is not unique and can be easily plagiarized or copied. You must protect your idea
by adopting differentiated process or by having best in class quality of party members.

You don't have clarity on the salient features of your own product, you need more research
on problem/solution side of your idea. The customers will have hard time understanding
your product.
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 Observations (Contd.)
One of the biggest mistakes that an entrepreneur can make is to ignore problem research.
Because most entrepreneurs enjoy providing the solution part, they end up neglecting
validating the problem theyre solving for. Dont jump into solution-land right away! Your idea
is a hypothesis for research. Problem research will anchor your customer discovery process
and provide you the insight you need to design the right solution. The easiest and most
effective way to gain qualitative insight to the problem youre solving is to talk to the people
who are having these problems.

In today's world where most of our target audiences engage themselves digitally, it is
mandatory for everyone to do a test ad run to get the initial traction.

You must create a prototype or minimum value product first. Lean model or idea which does
not take huge amount of capital to produce profit is the best one.

You need to know exactly where to find your customers. You need to know where they hang
out online. Ideally, you should have a specific demographic to sell to (i.e. chiropractors,
lawyers, golfers, etc.). This makes advertising simpler and helps make your marketing more
effective.
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