ABOUT THE COMPANY Vishal Mega Mart is India's leading Fashion hypermarket with 170 stores spread across 110 cities and Vishal Mega Mart Stores provide shoppers with wide range of fashion clothing for all age groups, Home and Grocery products at unbelievable prices.
Vishal Mega Mart stores offers thousands of high
quality products with an impressive shopping experience and customer-friendly service - all under one roof. ABOUT THE TOPIC This project report suggests prospective locations and site where Vishal retail can open up its new stores
A questionnaire has been drafted for the same, to
understand the pshycology of the vishal mega mart customers . To know there need and expectations which can be further utilized by the company to gain a competitive edge over the competitors Cont
It also includes details about the consumer who come at
Vishal mega mart for shopping A survey was conducted to know behaviour of consumers while they go for shopping i n a particular retail store. OBJECTIVE OF INTERNSHIP To evaluate the recent trends of Indian retail industry in order to come out with prospects for Indias one of leading retail chains Vishal Mega-Mart.
Simultaneously to know the people perceptions
towards retail outlets. CONT..
To know the consumers expectations from Vishal Mega
Mart.
To come out with conclusions & suggestions based on the
analysis & interpretation of the data. METHODOLOGY Type of research : Descriptive research
Sampling technique : Restricted random sampling
Size of the sample : 250
Type of data : Primary data
Data collection instrument Questionnaire method
Sources & statistical analysis Through chart & table
FINDINGS Some consumers most of them are not random in their buying. Although there are 32.4% & 21.6% people who visit Vishal Mega Mart once in a week and month respectively. We can say around half of the buying in Vishal Mega Mart is frequent & random and the rest is vice-versa. Customer dealing is a very crucial factor behind success of any retail outlet & in this question their level of satisfaction from customer dealing shows that some of them are satisfied up to some extent, nevertheless most of them are not properly dealed by sales executives of Vishal Mega Mart. Findings show that from the ambience of Vishal Mega Mart the level of satisfaction of 59.6% consumers is average & of 31.6% consumers is good. Only 1.6% customers are well satisfied & 7.2% are unsatisfied also. Ambience is having extremely important role to visit the retail outlet & willingness to buy products.
Results are quite favorable for Vishal Mega Mart. Most of
the customers are satisfied by their after sales services, which influence them to visit the store again. We can say that after sales services play a complementary role in decision making process as they play very influential role in evaluating various retail stores. Quality of product is as important factor for any business as blood for human life & he findings shows that most of the consumers are satisfied by the quality aspect of Vishal Mega Mart.
It can not be neglected that schemes help to increase
footfalls & sales in any retail outlet. & this is good that Vishal Mega Mart provide different-different schemes to their customers always & most of its customers are satisfied from it.
Results show that security measures of Vishal Mega Mart
are also in a good position, which make mind of consumers free of tension & they can do their shopping easily & more comfortably. CONCLUSION
On the basis of research done on the trends of
Indian retail industry
Indian retail industry has metamorphosed from kiranas
(pop and mom stores) to big space super markets. Now the format of retailing has changed a lot to give more buying experience to consumers Changes in lifestyle demand for global trends have given thrust on the growth of specialty shops etc. As government is continuing its plans to liberalize FDI in the retail sector in India, foreign companies like Wal-Mart are waiting on the threshold. CONCLUSION
On the basis of the study of consumer behavior
of Vishal Mega Mart
Some of the consumers of Vishal Mega Mart are loyal
towards it but loyalty of most of them depends on their requirements & convenience. The survey shows that there are many of the customers, who are unaware of their in store brands products in food mart section. Fun stations, Play stations, Food junctions, PVRs etc. are some of those factors, whish provides the customers a complete shopping experience.
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