Beruflich Dokumente
Kultur Dokumente
•Rediffusion-DY&R
Middle
Caribbean
Africa East
Australia
Latin
America
Delhi
Kolkata
Mumbai
Hyderabad
Bangalore
Chennai
Ogilvy helps in creating a 360 degrees brand
The subsidiaries -
•Ogilvy advertising
•Ogilvy one
•Ogilvy pr
•Ogilvy action: India’s pioneering and full service out of home
communication unit
•Ogilvy landscape: India’s largest outdoor media specialist
•Ogilvy outreach: India’s first and largest rural
communications unit
•Ogilvy live: India’s leading agency for events and promotions
•Ogilvy signscapes: India’s complete retail design unit
•Ogilvy interactive: India’s leading marketing online company
The 360 degree brand stewardship butterfly:
Departments
AD Agency
Creative Productions
(Art & Copy) (Print/Television/
Radio/Outdoor)
Media
(Planning & Buying)
HR
Finance
Legal Administration
Account servicing department
Creative department
Stages of an advertising process
•Background
•Objective – (Where do we want to be)
•Target Audience – (Who we are talking to)
•Product Proposition – (how do we get there)
•Key message-(what we are trying to tell the customers)
•Desired consumer response-(what is to be achieved)
•Product details
•Mandatories
• Media requirements:
•Timliness
Stages of client servicing
Internal Brainstorming
Client Brief
Debrief Agenda
Creative Finance
Client Contact
Follow-up Follow-up
Final
Production Release
Delivery
Monitoring & Billing Filing
reporting Closure
Client-Vodafone
Now once again it has gone through a change and this time along with
the color the brand logo has also changed.
On September 20, 2007 Hutch becomes Vodafone in one of the biggest
brand transition exercises in recent times.
by being
therefore
our voice is Passionate Trustworthy Creative
so our
customers feel
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Brand identity
Identity or ‘image’ of a company is made up of many visual
devices:
•A Logo (The symbol of the entire identity & brand)
•Stationery (Letterhead + business card + envelopes, etc.)
•Marketing Collateral (Flyers, brochures, books, websites, etc.)
•Products & Packaging (Products sold and the packaging in which
they come in)
•Apparel Design (Tangible clothing items that are worn by
employees)
•Signage (Interior & exterior design)
•Messages & Actions (Messages conveyed via indirect or direct
modes of communication)
•Other Communication (Audio, smell, touch, etc.)
•Anything visual that represents the business.
Logo
Vodafone logo is in red n white. Vodafone logo is one of
the best examples of a global logo that features a
QUOTATION MARK within the circle depicting “O”. The
“O” in Vodafone logotype features OPENING & CLOSING
of quotation mark to reflect conversation.
ZOOZOO
•November 2008
•Client-Vodafone
•Agency-O&M
•Creative Director-Rajiv Rao
•Brief-create simple uncommon
characters,link characters through multiple
ads in a campaign.
•Name-fun,memorable ,catchy,easy to
pronounce
•Objective- to promote the VAS services.
MAKING OF THE
CHARACTER
WHAT DO THEY LOOK LIKE?
• Television
• Radio
• Newspaper
• Outdoor
•Positioning approach
•Psychological approach
Gattu Pug Zoozoos