Green Textile Plant

Team Planeteers
Al-Mamun Ansar
Shahnnor Hasan
Md. Farzid Hasan
 Company Information

Name of the Company : Green Tech

Vision : A Greener Today for a Cleaner
Tomorrow.
Mission : To Lead an Energy Efficient
Industrial Culture in Bangladesh.

Be Smart, Go Green.
 Product/Service

Product :
Biodegradable Green Dye
Ethanol
Service :
Supply & Maintenance of the Algae Culture
Facilities.
 Product/Service (cont.)

The clients will have an algae culture facility

on the roof of their factory.
The intended product will curb Greenhouse
gases (e.g. CO2, NOx) emission through
photosynthesis up to 40%.
The produced algae will then be used in our
facility to produce natural dye (green) from
its chlorophyll.
 Product/Service (cont.)

For every 10 sq. meter of area, it will be

called a unit.
It will also be used to produce Ethanol.
The Ethanol will be sold back to the
company at a cheaper rate than that of the
existing fuel.
 Promotional Tools
Seminars on the importance of going green
involving the industry leaders.
Presentation for targeted factory owners.
Convincing DoE on the effectiveness of this
service/product.
Using mass media, especially TV through talk
shows and newspapers.
Initially, discounts will be offered to encourage
people.
 Pricing

The value based pricing will be used as the

product is new and technologically advanced.
A market research has been conducted to find
the cost that will be saved by the company.
This perceived value of the customers will be
used to find the intended price of the
product/service.
 Value Analysis

From each 1000 kg of algae, 20% of the weight

or 200 kg can be turned to green dye.
Dyes of other colors can be produced through
minimal chemical changes.
Its degradable properties almost remain
completely intact.
Present value (mean) of dye is approx. $5.5 or
385 taka.
We will price it at 375 taka.
 Value Analysis (cont.)
The total gain from dye
370 * 330 = 1,22,100 Taka
20% of the algae will be turned to ethanol.
The ethanol will be sold at a lower rate than the
market price.
The gain from Ethanol
200 * 15 = 3,000 Taka
Therefore, total gain from adopting this technology
1,22,100 + 3000 = 125000 Taka (approx.)
 Price

The value we are giving to the people is

around 1,25,100 Taka.
Therefore, we will price at 1,25,000 taka
per unit.
 Target Market
Textile industries in Bangladesh.
Large scale : 10 12.
Medium scale : around 200.
Small scale : 400 500.
Target Market : Initially the large company owners
will be targeted.
Once the big companies reap the benefit of this
service, the medium level factories will follow suit.
The new investors will be taken under target market
once the product gets good responses.
 Growth Potential
Growth potential is high, as:
here are no competitors, so no fear of loosing market
share.
Bangladesh is set to become the worlds second
biggest textile exporting country, so demand is high.
New investors are looking for a cheaper way to
produce their materials.
As most factories export their goods to foreign
countries, they are sure to have a positive response
from the buyers for adopting environment friendly
means.
 Reasons to Adopt

Cost savings

Brand Image

Benchmarking
 Production

Its a fairly new technology, which needs

relatively smaller capital while bearing a
low risk.
The factory will produce algae cultures
and also run the plants to extract dyes and
produce ethanol.
The factory will have a initial capital
investment of around two crores taka.
 Production(Continued)

The location will be just outside Dhaka for quick

transportation to desired locations
Nearby a large water body.
The supplies will include
Algae seed, which can be home grown
Different chemical agents to extract dyes and
ethanol
The factory staff will include some
biotechnologists as well as some workers.
 Financial Analysis

The initial investment for the whole plant

is around two crores taka.
The operating cost is very low, around
three hundred thousand taka every year.
The break even will be achieved after
selling 175 number of unites
Each unit is priced at 1,25,000 Taka and
costs 10,000 Taka.
Break Even Point

Revenue

Cost
175
 Expected return of money

It is estimated, based on market survey,

that break even point will be achieved at
the end of selling around 175 units.
From the following curve, it is clear that
the investors will get their money back
within four years of investments.
Thereafter, pay back period is less than
four years.
 Company Growth

Growth

500
No of Units Sold

400

300

200

100

0
0 2 4 6 8 10 12
YEAR
 Calculation
NPV Calculation:

NPV= Present value of the project over the next four year
the initial investment.
NPV = 2,29,82,979 (2,00,00,000+18,38,638)
= 11,44,341 Taka

Where, 2,00,00,000+3,76,788 is present value of initial

investment.

Therefore, we can see NPV>o

Therefore, financing the project is feasible.
 Concluding Remarks

Initiation of algae-culturing in textile

industry is an unique & innovative idea
for Bangladesh.
It promises to provide :
Strong financial prospect
Environmental safety & Compliance
Stronger brand image
Thank You.