Beruflich Dokumente
Kultur Dokumente
at General Motors
The decision was taken by the senior members as well as with the
involvement of other members.
Dual Authority
Time Consuming
Strategic
Single global product plan
Brand Focus
Chevrolet Low to Medium range cars.
Buick Luxury vehicles positioned above GM's mainstream brands
Cadillac flagship luxury cars
GMC Trucks and Utility Vehicles
Boujan, FAW-GM Focused on Chinese market
Holden Focused on Australian market
Ravon Focused on middle eastern Asia