THE SCENARIO OF TV

MANUFACTURING INDUSTRY: INDIAN

AND GLOBAL PERSPECTIVE

Submitted to: Submitted by:

Mr. Rahul Passi Nantu Mahapatra
DCM Shriram PGDM-B
&
Dr. Saniya Chawla
 OBJECTIVES

To find the market leaders in India and Worldwide.

How the top companies executes 4 Ps of marketing.
SWOT Analysis and Porters 5 forces of the market
leader.
 RESEARCH METHODOLOGY

Sample and Procedure

Descriptive Methodology
Data gathered from online websites,
business reviews, research work, newspapers
and e-journals.
Sample Analysis
4 Ps of Marketing
SWOT Analysis
Porters 5 forces of Marketing
 INTRODUCTION

LEDs & LCDs taking the place of CRTs

Coming up of Smart TV
China and SE Asia has a virtual monopoly in exporting TVs in
India
Exports from India is weak
OLED is the future
 FINDINGS

Top 5 TV manufacturers in India

TOP TV MANUFACTURERS GLOBALLY
 4 PS

Products
LED TVs
Ultra HD TVs
Android TVs ( Smart TVs)
Prices
Samsung, LG and Bravia prices Industry Standards
Micromax, TCL and Hisense sells at a lower cost
Places
Showrooms & Authorized dealers
Other retail stores Vijay Sales, Chroma, etc
Etailers- Flipkart, Snapdeal, Amazon, etc
Promotions
Tag Lines
Advertisements
Sponsorship
 SWOT ANALYSIS OF SAMSUNG

Strength Weakness
Strong Limited opportunity
Manufacturing and of Growth
marketing More focussed on
capabilities Mobiles and Tablets
Good relationship
with retailers
 SWOT

Opportunities Threats
Growing Middle Chinese
Class Alternatives
Blooming Online LG
Channels Smart TVs from
Demands for LED & Apple
LCD
 CONCLUSION

Old technologies became Obsolete

Samsung Market Leader ( both the markets)
LG and Bravia are the main competitors
Japanese manufacturers are falling
Chinese manufacturers are growing
 RECOMMENDATIONS

Full control over the product line

Continuous Innovation
Pricing according to International Standards
Take advantage of Make in India
Indian manufacturers need to explore global shores
 MANAGERIAL IMPLICATIONS

Older companies- improve

Newer companies- learn about the market scenario
Academicians- reference point for future
researches
 AGENDA FOR FUTURE RESEARCH

Customer perception towards TV manufacturers

Making strategies
Aware about the latest trends
 LIMITATIONS

Theoretical
Others perceptions and views
Information may not be accurate, out of date.
Company publishing the data may not be
reputable
 LEARNING FROM THE PROJECT

How to analyze a secondary data

How to develop a project report
How is the present scenario of TV manufacturing
industry
Opportunity to interact with the faculty and the
corporate