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Strategic Leadership:
Chapter Managing the Strategy-
Making Process for
1 Competitive Advantage
2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in Prepared by C. Douglas Cloud
a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
Professor Emeritus of Accounting
Pepperdine University
DELLS MISSION STATEMENT
2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
DELLS MISSION STATEMENT
Competitive Advantage
Results when a companys strategies lead to
superior performance compared to competitors
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Superior Performance and
Sustainable Competitive Advantage
Superior Performance
One companys profitability relative to that of other companies in
the same or similar business or industry
Maximizing shareholder value is the ultimate goal of profit making
companies
ROIC (Profitability) = Return On Invested Capital
Net profit Net income after tax
ROIC = Capital invested = Equity + Debt to creditors
Competitive Advantage
When a companys profitability is greater than the average of all
other companies in the same industry & competing for the same
customers
Sustainable Competitive Advantage
When a companys strategies enable it to maintain
above average profitability for a number of years
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Determinants of
Shareholder Value
Figure 1.1
Main
Components
of the
Strategy-
Making
Process