FERTIGATION

GROUP 3 : FASHAA AGROFARM SDN.BHD

INTRODUCTION PROJECT
Industrial commodity-based production plants have undergone through a variety of changes in
cropping systems conventional production requires high technology to increase food production
more competitive.
to boost agricultural production for commercialization, a more systematic approach should be
developed and organized to be adopted by operators to increase revenue production and income.
Production without soil fertigation system is the latest technology widespread use among
enterpreneurs agriculture, where it combines fertilization and irrigation in a system under
protective structures to ensure the plant production of high yield and quality and is an alternative
to conventional farming systems.
BUSINESS PLAN
The purpose of this business plan is specially prepared to apply for
funding from the Pusat Pembangunan Kemahiran Insaniah (PPKI) to
finance part of the initial cost of the project to be carried out by
Kumpulan Fertigasi.
It takes around RM275,000 to cover the initial cost of the project.
This paper is also available to provide information and analysis as
fertigation projects support the viability of the project.
BACKGROUND PROJECT
PROJECT NAME : FASHAA AGROFARM SDN.BHD

REGISTIRATION NUMBER : 43211234

PROJECT ADDRESS : 12-B TINGKAT 5,WISMA NEGERI SEMBILAN,

JALAN YAMTUAN ABDULLAH 2/21,
70 300 SEREMBAN,
NEGERI SEMBILAN DARUL KHUSUS.

TELEPHONE NUMBER : 03-9543 8888

 FAXS NUMBER : 03-9543 8899

BUSINESS FIELD : AGRICULTURE AND AGRO-BASED

TYPE OF BUSINESS : SENDIRIAN BERHAD

AUTHORIZED CAPITAL : RM 1 000.00

PAID CAPITAL : RM 1 000.00

COMPANY STATUS : 100% BUMIPUTERA

Objective,Vision And Mission

Objective
Production of high result and quality by adopting good agriculture practices and
systematic.
Applying the latest technology to produce high quality and energy saving labor.

Vision
Our vision is to use the latest technology in the agriculture sector and next be
able to guide other farmers.

Mission
Our mission is to provide substantial returns to shareholders of the
company,investors and customers, with producing quality product.
BUSINESS STRATEGY
FASHAA AGROFARM Sdn.Bhd. will provide more competitive with
these strategies :
Agro-Technology - Applying the latest technology in the sector
agriculture to produce quality product and guaranteed increase
production.
Customer Focus - Given the current market needs and customer
requirements.
K-Economy - The build upto science through Internet.
PROJECT BASIC INFORMATION
Project Name : Chilli Cultivation Using Fertigation Planting.
Location : Kuala Pilah , Negeri Sembilan
Land Area : 5 Acres
Plant Capacity : 5 000 Plant
Structure : 10 Houses Crop Protection
Irrigation System : Automatic Drip Irrigation
Project Name : FASHAA AGROFARM Sdn.Bhd.
Estimated Cost : RM 275 000.00
Beginning Estimated Revenue : 75 000 a year
Production Estimated Budget : RM 300 000.00 a year
Earnings Term Return On Capital : 2 years
POSITION AND AREAS
Preparation Area
Initial works involve Cleansing of plants areas such as shrubbery,
bushes, trees remain to be removed and cleaned.
The site for the construction of crop protection should be leveled
first.
Construction of drainage and irrigation system to avoid the project
site were flooded when it rains.
 ADMINISTRATIVE PLAN

General Manager
Muhammad Hanis

Administrative Sales Officer Finance Officer Operations Officer

Officer
Wan Auni Aqilah Naziratul Athirah Athirah Harun
Nurfarhana
Syafikah Zubir
PRODUCTION PROCESS
Provition Of Seed.
Nursery Seedlings.
Provition Bag Plant.
Cultivation.
Tempering.
Management Of irrigation System.
Marketing Process

1) ASSOCIATION OF LOCAL
Production Areas
2) CENTER ASSOCIATION
Areas of collecting
3) PROCESSING / MANUFACTURING
Deformation of shapes
4) CHARTERING
Wholesale market
FINANCE
DEVELOPMENT COST: RM 210,000
OPERATION COST FOR 4 MONTH: RM 24000
OVERHEAD COST: RM 20000
PRODUCTION COST: RM 25000
Schedule of Tasks and Responsibilities
General Manager
a) His in charge of overseeing all other executives and staff within the organization.
b) Charged with encouraging business investment
c) He is tasked with board of directors and other executives to determine company is in
accordance with goals and policies.
d) Provides visionary and strategic leadership for the organization.

Administrative Officer
a) To gives information to the customers , claimants and sales personnel
b) To prepare issues and sends out receipts to the customers and to record orders for
merchandise or services
c) In charge of training, evaluation and assessment of employees
d) In charge of arranging travel, meetings and appointments
e) Oversee the smooth running of the daily activities.
Sales Officer
a) In charge of identifying, prioritizing and reaching out new markets for our agriculture
produce, processed new partners and business opportunities
b) To devises strategies and techniques necessary for achieving the sales targets
c) To map potential customers and generate leads for organizations
d) Tasked with documenting all customer contact and information
e) Represents the company in strategic meetings.

Accountant Officer
a) In charge of financial forecasting and risks analysis.
b) In charge of preparing financial reports, budgets and financial statements for the organization
c) In charge of developing and managing financial systems and policies.
d) Handles all financial transactions for the company
e) Serves as internal auditor for the company
Operation Officer
a) To perform budget allocation and expenses management for all business operational activities
b) To set operational goals to meet or exceed performance expectations
Marketing Plan
 Target Market
Individuals consumers
By setting up a booth in the farmers markets, there is already a steady flow of interested
customers. In addition to individuals frequenting the farmer's market, restaurants will go there as
well.

Restaurants
By introducing Fashaa Agrofarm and products to the restaurants through meetings with the
buyers at each restaurant.
Marketing Strategies
Positioning
Fashaa Agrofarm SDN. BHD. will position itself as:
Flexible.
High-quality producer.
Professional.
Reliable

Advertising
The ads will be placed in both the local newspaper as well as the local art or
entertainment paper.
Advertise in social network such as Facebook, Instagram and website.

Communication or networking
Fashaa Agrofarm will communicate their message through informal
gatherings and networking with restaurant owners and managers.
 Pricing

Customer Marketing
Distribution
Service Mix

Advertising and
Promotion
 Competitors

Supermarkets Similar local Larger

farmer distributors
Swot Analysis
Strengths Weakness

Flexibility in meeting restaurant's needs. Lacks brand equity.

High-quality product offerings that exceed

A limited marketing budget to develop brand
competitors offerings of price, quality, and
awareness.
service.

Higher than industry margins due to production The decreased degree of flexibility when near full
efficiencies. production.
 Opportunities Threats

Growing market with a significant An out of state, already established

percentage of the target market still not competitor that has decided to make
aware that Fashaa Agrofarm SDN. BHD. customer service and flexibility their
exists selling point.

The ability to develop long-term Poor weather which will lower field
commercial contracts which should lower yields.
costs associated with production.

A health scare that questions the safety

of mixed greens.