Beruflich Dokumente
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Financial Customer
Targeting/ Insights Analytics
Customer Governance
Analytics
No single
view of the Operational Sales and
Efficiency Marketing
customers
SAP is a market leader for Financial Oracle provides multiple tools and
Accounting, ERP and CRM solutions. software for storing and processing data
SAP BO is a suite of front-end applications
that allow business users to view, sort and Oracle Data Mining feature can build,
analyze business intelligence data evaluate, share, and deploy predictive
analytics methodologies while also
Can create dashboards and reports making high-performance
HANA is an in-memory, column- oriented,
relational database management system Provides data visualization cloud service
developed and marketed by SAP-SE to store data, uncover hidden pattern
High transaction rates and complex query and to analyze data
processing on the same platform
SAS provides the following benefits: Microsoft dynamics 365 provides the
Better risk management following features:
Stronger customer relationships Better engage customers
Clear competitive differentiation and Empower employees
greater profit margins. Optimize operations
Reinvent products and business models
Example: RBS is able to make decisions Example: Metro Bank using Microsoft
designed to drive improvements in its Dynamics 365 is providing
multi-channel banking experience based employees immediate access to information
on accurate and timely insights. at their fingertips, fast-access to fast solution
pathways, and the empowerment to solve
the customers needs.
Case Study-1
With over 300 million customers, SBI has set up a data warehouse in 2009.
Its one of the biggest data warehouses in the world with 170 TB of data
SBI applies their data models to education loans, automotive loans,
housing loans, SME loans to try and reduce the percentage of them going
bad
Determining where ATM branches should be positioned and how much
cash should be placed in them
Overlaying group data from SBI Life, Demat, SBI mutual fund etc. Then a
tool is used as a model to see the next best product to sell to the customers
The SBI app allows to track the customer location, to show advertisements,
promote top-ups based on location.
1. Artificial Intelligence:
Benefits of AI in banking sector are:
Enhanced Customer Personalization
Productivity Gains and Fraud Detection
Better Customer Recommendations
2. Robots and AI Tools:
Nao and Pepper Entertain and Serve Banking Clients
THANK YOU!