What is emotive

language
Emotive language is the
?
deliberate use of strong
words to play on the
readers feelings. Such
words can be used to
evoke strong emotional
responses in order to
Are all examples of
emotive words!
 How does it persuade?
When writers and speakers use stronger words than normal to draw
attention to an issue, they bring into play an element of exaggeration.
A helpful strategy to understand the full impact of very strong words is
to substitute strongly emotive words with other words, then to look at
how that changes the impact of the language. For example, Swearing is a
vile habit changes if we say Swearing is a bad habit. The former
argument is clearly more powerful, it draws the message across and is
more emotional than the second statement that is
critical yet does not express overtones of disgust.
 In (tone adjective) news article published in
Words/phrases in this article The Herald Sun, Peter Rolfe argues that there
such as; is a growing number of women who are
Lead-footed hoonettes becoming speeding drivers.

Female petrolheads
Rolfe evokes a feeling
Illegal drag meets

Flouting the law

of alarm in the reader
Major issue
using the emotive
Slammed into a power-pole language
Highway pursuits petrolheads and
Laud their behaviour
lipstick leadfoots to
Alarming trends
describe the drivers.
Busted weekly
By incorporating
exaggerated
language, it
Source; Herald Sun
 In a passionate and
outraged news article
published in The Herald
Sun, Stephen McMahon
emphasises the lack of
government funding for
Words/phrases in this article
such as;
Victorias water supply and
its inevitable impact on
Miserly $108
household water bills.
Desperately short
Giant price hikes By highlighting the
Shocking neglect shocking neglect
Labor failed
of the government
A mere $55
and stating that
Rejected the claim
Overhaul
bills are likely to
Bills are likely to soar soar, McMahon
generates a feeling
of anger towards
Source; Herald Sun the government
 Words/phrases in this article
such as;

Notorious criminal
Enjoying free rein
Special powers
Life of violent crime
Victims
Crime advocate
Money before morality
Thug for life

Positions the
audience to agree
with the writer, and
persuade the reader
to feel disgusted at
this man. Also to be
Source; Herald Sun disappointed with
the government for
 Change the following sentence
using.
emotive language.
The dog ate the human
head off the body.
The dog MAULED the
human head right off the

Thank you for
watching.
Any questions
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