Beruflich Dokumente
Kultur Dokumente
agenda Now, 70 different editions are sold all over the world
and about 550,000 copies are sold a week
Due to the economy, it does not reduce the amount of
homeless people but it does benefit many homeless
people and help them begin to make a living, which is
their aim as they teach homeless people not to beg, but
to work and this gives them that opportunity
The audience is young at heart, educated and loyal
Slightly more women than men read it
61% of the readers are aged between 18 and 39
Target audience 48% are high income earners
34% are professionals or managers
66% have a university degree or diploma
You can buy a copy from a vendor on the streets
How to get a You can subscribe to the magazine meaning every
week you will get a hard copy delivered to you for just
copy 32.50 for three months
In the UK, homelessness is a rising issue. There are
complaints of the government and local authorities either:
https://crisis.org.uk/media/236823/homelessness_monitor
_england_2017.pdf
Sky showed homelessness to be associated with criminals and is a dark
and serious issue. They use a homeless man to tell his story about the
rough life of living on the streets but never show his face. This gives the
idea that he has to perform criminal acts to be able to gain some sort of
positive so he wouldnt want people to see who he really is. They use
statistics such as the fact that most homeless people die at the age of 47
to show urgency to the situation
The BBC use a young woman's personal story on how she became
How homeless due to her abusive relationship and her job. She states how
the local authorities did not take her seriously and she didnt gain any
homelessness is help and had to get herself out of the dangerous situation. This raises
awareness and brings light to the hidden subject through the blame of
portrayed in the the councils. It also gives hope as the woman is now working and
making a living for herself and most importantly she is happy. The fact
media they show her face gives the audience a personal connection to her
Al Jazeera created a short awareness video which focuses on the fact
local authorities are not doing their job properly and are not doing
enough to help so it is left to volunteers. It focuses on the political side
and is critical of Britain and the large wealth divide. It states how
councils are overwhelmed by the amount of homeless people.
Immigrants are shown and state how they could be sent to the suburbs
because London is for the rich
72% of Big Issue readers are ABC1
43% of readers are AB
Magazines Most buyers are between the ages of 15-25 and 35-45
audience Due to the accessibility online, the younger generation
can access the big issue there
Advertisements are often aimed towards the more
wealthy due to the socio-economic group being ABC1
Advertising in the magazine aligns your brand with a
Advertising trusted, heritage brand, and offers unique access to a
desirable audience. Three out of four Big Issue readers
buy three magazines a month.
Iconic covers
Cover line
Masthead
Top third
Cover line
Cover line
Middle third
Bottom third
Date line
Intertextuality: the process of
creating references to any kind
of media text via another media text Abba lyrics
e.g. From music joking about
the serious
matter of
leaving the
EU
Intertextuality
Talent show
Idea that
they should
Abba lyrics from have their
the 1970s/1980s own talent
highlighting the
comical view
Many parts or facts from Johnny Depps career are made in this
cover to describe him, showing intertextuality from film
Masthead