Bahria University Karachi Campus

Personal & Professional Development

Jeffery H. Greenhaus
Gerard A. Callahan
Veronica M. Godshalk

Career Planning & Management 1

 Class Rules
1. Online Attendance: For a 3 hour sessions two online attendance will be recorded:
a. You will be allowed a grace of 5 minutes in the first attendance. If your class begins at
11:30, first attendance will be taken at 11:35.
b. Second attendance will be taken at 10 minutes before the end of the class ie 2:20
pm.
c. Break of 30 minutes at 1:00 pm. Students will return to class exactly at 1:30.
2. Seating:
Students will sit in the same columns/ rows each day unless asked otherwise by
the Teacher.
All front rows should be filled in. No one will be allowed to sit in the back row if front
seats are available in front.
3. Disturbing the Class:
Only one verbal warning will be given for any one disturbing the class by cross
talk, unnecessary activity, or making noises.
The second time student will be asked to leave the classroom and will be marked
absent.
Similar behavior in subsequent classes will lead to a written warning with appearance
before the HOD/ Director.
Career Planning & Management 2
 Class Rules

4. Cheating:
Instructor will follow rules on cheating in class , strictly as per the university regulations
5. Reports and assignments will be submitted exactly on time. Late submissions will not
be accepted.

Career Planning & Management 3

Career Planning & Management
Module 1
Class: BBA 8

Leave it to Destiny or Plan and Achieve?

Career Planning & Management 5

 Course Description
a) Career planning today is vital to determine a course of action for
yourself. In an economy like Pakistan, where socio-economic, socio-
political, and work life balance can land you, in the choice of a career
which goes against your personality and ends up in a life long
dilemma on the work front, domestic front and the social front.
b) Unexpected surprises on the Job may force individuals to consider a
change in career direction at a stage where choices are few and
competition is tough. Developing effective career plans therefore
equips you with protective tools to help you bear the socio-
psychological pressures around you.
c) Students in this course will re-examine their current career path and
chose a program of study that matches their personal characteristics
and competencies.

Career Planning & Management 6

 Course Description
a) Considering this newly acquired knowledge they will identify
and research their best-fit career prospects and then
determine a future career direction.
b) Students will learn to find a way through the employment
jungle out there, and despite the so called Parchi
culture , focus on the career path they have chosen using
their personality, interests, needs, achievements, abilities,
and values.
c) Most students are well into the social media, they will
through this course learn to leverage social media in a
constructive and professional manner directed at achieving
their personal career objectives.

Career Planning & Management 7

 Career Planning
Course Learning Outcomes.

The students will reliably demonstrate the ability to:

1. Analyze and process results of self-study assessments regarding
personality characteristicsinterests, needs, achievements, work
values and preferences
2. Research labor market trends and report results
3. Research occupation/industry environments and report results
4. Determine potential best-fit career prospects from analysis of self-
study assessments and labor market/occupation/industry research
results
5. Research potential best-fit career prospects and report results

Career Planning & Management 8

 Career Planning
Course Learning Outcomes

6. Determine a career choice from judgments made after

examining results of self, labor market, occupation/industry,
and best-fit career prospects research
7. Formulate and construct a career action plan for a
specific career direction which incorporates academic and
career goals (strategies, challenges, and support systems)
8. Discuss Social Media Tools used by individuals and
businesses
9. Build an online career portfolio (e-portfolio) using Social
Network sites .
Career Planning & Management 9
 Career -Defined

Career Management is the combination of structured planning and the

active management choice of one's own professional career.

Career Definition:
a) The word career refers to all types of employment ranging from semi-skilled through
skilled, and semi professional to professional.
b) Career describes an individuals' journey through learning, work and other aspects of
life. There are a number of ways to define a career and the term is used in a variety of
ways.( Wikipedia)
c) Career is defined by the Oxford English Dictionary as a person's "course or progress
through life (or a distinct portion of life)". In this definition career is understood to relate to
a range of aspects of an individual's life, learning and work.
d) A third way in which the term career is used to describe an occupation or a profession
that usually involves special training or formal education,[1] and is considered to be a
persons lifework.[2] In this case "a career" is seen as a sequence of related jobs usually
pursued within a single industry or sector e.g. "a career in law" or "a career in the building
trade".

Career Planning & Management 10

Source:( Wikipedia)
 Planning-Defined

a) Planning is the deliberate social or organizational activity of developing an optimal

strategy of future action to achieve a desired set of goals, for solving novel problems
in complex contexts, and attended by the power and intention to commit resources
and to act as necessary to implement the chosen strategy (Alexander 1992, p 73).

b) Planning [is] an activity that is basically a process: a process of human thought, and
action based upon that thought: nothing more or less than this... (Chadwick :184).

c) Planning as a profession has evolved from the desire to shape the lived environment
to achieve a balance of social, economic and environmental health... (Ruddock
1999:1).

d) The essence of planning is preventative rather than remedial... (Catanese and

Steiss 1968: 174).
Career Planning & Management 11
Career Management Process

Career Planning & Management 12

 The Career Management process:

Self- Reality Action

Goal Setting
Assessment Check Planning

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 Components of the Career Management Process:
Self-Assessment
a) Use of information by employees to determine their career interests,
values, aptitudes, and behavioral tendencies.
b) Often involves psychological tests.
Reality Check
Information employees receive about how the company evaluates their
skills and knowledge and where they fit into company plans.
Goal Setting
The process of employees developing short- and long-term career objectives.
Usually discussed with the manager and written into a development plan.
Action Planning
Employees determining how they will achieve their short- and long-term
career goals

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 What is Career Planning?

According to the Thorndike dictionary

"A goal that you desire to achieve in a selected
field or occupation with a well-thought out
plan, to get you there is called Career
Planning.

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 Career planning process
"Career planning is a lifelong process, which
includes choosing an occupation, getting a
job, growing in our job, possibly changing
careers, and eventually retiring.

Career Planning & Management 17

 Effective Career Planning
is about finding a job that works for you,
matching who you are to the life you are going
to lead. (John Lees)

Career Planning & Management 18

KNOW HOW TO SURVIVE IN A
CHANGING ECONOMY
Individuals are responsible for
their career path.
A college degree does NOT
guarantee employment, but it
sure helps give options.
Individuals must accept risks
that accompany employment
and plan for the future.
Commitment to lifelong
learning will help keep an
individual employable.

. . . learning has just begun!

Career Planning & Management 19
 Values definitions and classifications

VALUES IN CAREER MANAGEMENT

Career Planning & Management 22

 Values
Values
Basic convictions that a specific
mode of conduct or end-state of
existence is personally or socially
preferable to an opposite or
converse mode of conduct or
end-state of existence.

Value System
A hierarchy based on a ranking of
an individuals values in terms of
their intensity.
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 Importance of Values
Provide understanding of the attitudes,
motivation, and behaviors of individuals
and cultures.
Influence our perception of the world
around us.
Represent interpretations of right and
wrong.
Imply that some behaviors or outcomes are
preferred over others.
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rights reserved.
 Types of Values - Rokeach Value
Survey
Terminal Values
Desirable end-states of
existence; the goals that a
person would like to achieve
during his or her lifetime.

Instrumental Values
Preferable modes of behavior
or means of achieving ones
terminal values.

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 Values in the
Rokeach
Survey

Source: M. Rokeach,
The Nature of Human
E X H I B I T 31
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rights reserved. Free Press, 1973).
 Values in the
Rokeach
Survey
(contd)

Source: M. Rokeach,
The Nature of Human
E X H I B I T 31 (contd)
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rights reserved. Free Press, 1973).
 Mean Value Rankings of
Executives, Union Members,
and Activists
Source: Based on W. C. Frederick and J.
Weber, The Values of Corporate
Managers and Their Critics: An
Empirical Description and Normative
Implications, in W. C. Frederick and L.
E. Preston (eds.) Business Ethics:
Research Issues and Empirical
E X H I BStudies
I T 32
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(Greenwich, CT: JAI Press, 1990), pp.
rights reserved.
12344.
 Dominant Work Values in Todays
Workforce

E X H I B I T 33
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 Identify Your Career Stage
Growth stage(Birth to 14)-develop self concept
Exploration stage(15-24)-explores various occupational
alternatives
Establishment stage(24-44)-found suitable occupation
Trial substage(25-30)-determine whether or not the chosen field
is suitable.
Stabilization substage(30-40)-firm occupational goals are set
Midcareer crisis substage(mid 30s-mid 40s)reassess their
progress relative to goals.
Maintenance Stage(45-65)-created a place in the world of
work
Decline Stage(65 & above)-accept reduce level of
responsibility &develop new roles as mentors.

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Identify Your Occupational Orientation
Realistic orientation
Investigative orientation
Social orientation
Conventional orientation
Enterprising orientation
Artistic orientation

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 Choosing an Occupational Orientation

Figure 10A1
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