Some Statistics

Annual global perfume industry sales revenue $27.5 billion

Annual US perfume industry sales revenue $ 5.2 billion

No. of perfume brands in US department stores in 2002 756
Percent of celebrity perfume brands priced at over $75 1%
Percent of designer perfume brands priced at over $75 46 %
Percentage of american women who use perfume 87%

Percent of fragrance market held by Coty Inc 13%

N othing

Is more

memorable

then a S MELL

Diane Ackerman
 Product: Perfume
Name: effacer

Manufactures: Zarman Perfumery

Effacer Effacer
Men
Women

effaCer
bY Zarman effaCer
Eau de Parfum
bY Zarman
Eau de Parfum

100ml
Ingredients
Alcohol Denat 10%
Aqua 32%
Fragrance 13%
Acrylates 12%
Alpha Isomethyl 3%
Citral 9%
Geraniol 14%
Hydroxycitronellal 2%
Zarman Perfumery is an artisan perfume
house dedicated to the art of natural
perfumery and continuously producing
quality products.

To Become leading luxury brand in perfume

market.
To provide customers with full satisfaction
Our aim is to attract customers from
Elite & Top Middle Class

Celebrities

People between 25 to 60

Different products for male & female

Worldwide Availability
 The Design

Unique Aroma

Elegance

Distinctiveness
 Warehouse in USA, UK and China
Selected Distributors
Online Store
Factory outlet
 Shares

20% 26%
Firemenich
Givaudan
29% 18% IFF
Symrise
7%
Other
THE PRODUCT
Effacer 100ml (men)
Effacer 150ml(Men)
Navigator 100ml (women)
Navigator 150ml(women)
Place
Zarman perfumery is associated with various
distributors to maximize the products availability. The
company is planning to develop its own distribution
system in near future.

THE PROMOTION
Zarman perfumery has a strong brand portfolio of fine
brands and is planning to invests heavily in building
awareness through above-the-line media.
Media
Glossy magazines: Vogue
website www.zarmanpurfumery.com
THE PRICE
Effacer Perfumes Price range in GBP (may
vary depending on distribution channel).

product Volume Price ( US

$)
Effacer men 100 ml $50

Effacer men 150ml $70

Effacer women 100ml $54

Effacer women 150ml $72

 Strengths

Brand Name

Availability

On- line stores

Green Policy
 Weaknesses

High pricing

New to Perfume industry

Lack of Warehouses

Not enough stock for large orders

 Opportunities

Strong campaign using celebrities.

Special Offers

Plenty of room for innovation

 Threats

Growing competition

Short product lifecycle.

Economic situation
Positioning
Our competitors
Product class
Product quality
Gender Symbolization (Advertisement)
 Design

Quality
 No. of Sold out Goods

Distribution According to demand

Contracts with sellers

 E
Campaigns

M edia Campaigns

A
dvertisements
 We aim to prove to be a promising company
regarding quality and providing the best
fragnances as recommended by our experts.

We aim to market this product on a large

scale so that its sale could reach a peak level
in the market.

We assure the best quality of this product so

that its sale could contribute to the repute
of our firm.
 Summary
Effecar is a new & unique perfume designed
by Zarman perfumery, which is a subsidiary
of Zarman Co.
Zarman Co. is involved in many businesses ,
from real estate to hardware production and
from electronics to cosmetics.
Zarman perfumery's aim is attract the
customers by giving superior quality and
luxury.