Beruflich Dokumente
Kultur Dokumente
Portfolio
L3 Extended Certificate in Creative
Digital Media Production
Unit size
Unit number and title guided Method of assessment
learning
hours
How am I assessed?
You will present ALL your work for your assessments on your blog
What assessment objectives are
assessed?
In this unit you will be assessed on how you:
Your manager has approached you because the previous projects have
been unsuccessful. They have concluded that one reason for these
failures is a lack of effective pre-production activity.
Your manager has asked you to produce a report on the essential pre-
production work that takes place as part of a creative media
production. You will present your findings to members of the
production team.
Learning Aim A
Task see Assignment Sheet for Learning Aim A
In order to complete this task you should analyse how the following factors contribute
to the planning and delivery of different media products and use your research to
justify your conclusions:
the pre-production requirements; in particular you should consider factors
including the requirements and sources of finance for the products, logistical
considerations such as deadlines, resources and regulatory requirements, and the
impact these factors have on each other.
the established industry formats used within the pre-production processes
the functions of pre-production processes, reasons for undertaking them and
impact they have had.
the purposes of pre-production documentation
Assessment Criteria Learning Aim A
Pre-Production?
Next, a screenwriter writes a screenplay over a period of several months. The screenwriter may rewrite it
several times to improve dramatization, clarity, structure, characters, dialogue, and overall style. However,
producers often skip the previous steps and develop submitted screenplays which investors, studios, and
other interested parties assess through a process called script coverage. A film distributor may be
contacted at an early stage to assess the likely market and potential financial success of the film.
Hollywood distributors adopt a hard-headed business approach and consider factors such as the film
genre, the target audience, the historical success of similar films, the actors who might appear in the film,
and potential directors. All these factors imply a certain appeal of the film to a possible audience and
hence the number of "A.I.S." (or "Asses in Seats") during the theatrical release. Not all films make a profit
from the theatrical release alone, so film companies take DVD sales and worldwide distribution rights into
account.
The producer and screenwriter prepare a film pitch, or treatment, and present it to potential financiers. If
the pitch is successful, the film receives a "green light", meaning someone offers financial backing:
typically a major film studio, film council, or independent investor. The parties involved negotiate a deal
and sign contracts. Once all parties have met and the deal has been set, the film may proceed into the
pre-production period. By this stage, the film should have a clearly defined marketing strategy and target
audience.
ALL can explain pre-production practices and give examples
MOST can analyse pre-production practices and give examples
SOME can evaluate pre-production practices and examples
Create New Blog
Blog title = www.nameunit4.blogspot.co.uk
Set up tabs: