SUMMER TRAINING REPORT

ON
MARKET STUDY ON CUSTOMERS NEED AND THEIR
BUYING BEHAVIOUR OF WIRING ACCESSERIES PRODUCT

Presented by:
Priya Singh
IMBA- 7TH SEM
BBDU
CUSTOMERS NEED:
Customer Expectation

Customer Requirement

Brand Preference

Customer Demand.

CUSTOMERS BUYING
BEHAVIOUR:
Need Recognition

Problem Awareness

Evaluation Of Alternatives

Information Search.
 ABOUT LARSEN & TOUBRO

FOUNDED BY
INCORPORATED IN 7 LARSEN & TOUBRO Henning Holck-Larsen
FEBRUARY 1946 PRIVATE LIMITED and Soren Kristian
Toubro

SLOGAN IS Its all about HEADQUATERED IN

Imagineering MUMBAI

Beginning with the

import of machinery
from Europe

Started with manufacturers

of dairy equipment
 REAL STATE

TECHNOLOGY
MANUFACTURING

DIVISON OF
L&T

CONSTRUCTION ENGINEERING
 1.REAL STATE
2.CONSTRUCTI
ON

7.SHIP 3.EQUIPMENT
BUILDING PRODUCTS 4.POWER
8.ELECTRICAL

5.FINANACIAL
SERVICES
6.IT SERVICES
 ORIS

PRODCT
TRIPPER RANGE
OVERVIEW

ENTICE
 To find the new
opportunity and customer
need regarding modular
switches.

To find out competitor

product detail and selling
policies.

OBJECTIVES
To provide awareness
about company product to
retail customers as well as
end customer (Builders).

To interacts with the

customer to analyze the
consumer behavior.
 REASEARCH METODOLOGY
Primary data through- Questionnaire s
DATA SOURCE secondary data through- Websites , Articles , Books,
Journals and Business Magazine

SAMPLE
Random sampling
DESIGN

UNIVERSE Lucknow

SAMPLE SIZE 100 Customers

DATA
COLLECTON Pie chart, Graphs
TOOL
 FINDINGS
The brand awareness of L&T switchgear is good which 78.10%.

The key motivators for buying L&T Switchgear products are quality, brand name and

competitive price.

The main competitors of L&T Switchgear in Lucknow are ANCHOR, HAVELLS and LEGRAND.

From this project we can see that the customers are giving more preference to quality, brand

name, and price.

Customers are expecting quality product with low price for their future requirements.

The varieties in design and Advertisement of product are the main drawbacks of L&T

Switchgear products.

The main USP of competitors of L&T Switchgear is variety in design and product.
 SUGGESSIONS
The company should focus more on advertisement of its products to
the people, like T.V. newspapers, hoardings, banners, and internet
etc. as most not aware of L&T domestic products.

The customers are expecting high quality products with minimum

price so the company should make efforts so that the company can
gain more market share

L&T may explore upper and lower market segments.

L&T switchgear Ltd. should target the builders with tie up with them
to sale the bulk quantities.
 CONCLUSION
Domestic product of L&T has 20% of market contribution.

Customer is not much aware about domestic product of L&T.

There is a limited range of domestic product which unable to satisfy

customer need.

L&T has a well qualified engineers R&D team which always seek to
get information from market and customer need and make the
quality product.

L&T is renown brand in market as construction and industrial

company.
 QUESTIONNAIRE
1. Which are the brands you sell?
L&T Havells
Anchor Legrand

2. How do you get the updates of L&T products?

Advertisement Dealers
Electrician Others

3. Which is the most important factor for your customers while buying Modular
switches?
Brand name Flexibility
Availability Price
Quality
4. How would you rate your overall satisfaction with L&T products?
Excellent Good
Very good Average
Poor

5. Which type of customers you have for modular switches?

Builders Interior Designers
End customer Electricians
Electrical contractors

6. What are your purchase price ranges of 6A/10A one way switch of modular range?
20-25 25-30
35-50 50-75
75-100 100 above
7. Which type of promotions is most effective for switches range in retail market?
Product display board Electrician seminar
Road shows Advertisement in magazine
Branding Participation in exhibition

8. How frequently do you purchase L&T switches from company or distributors?

Every Day Every Week
Every Month Every Year

9. Which factors influence to buy the electronic accessories?

Brand Price
Design Flexibility

10. How likely you are recommending L&T products to friends or colleague?
Excellent Very Good
Good Average
11. What is our business speciality in Switchgear combination?
Brand Name Quality
Design Easy to installation
Promotion by company price/Budget

12. Which brands are you selling, other than L&T?

Havells Anchor
L&T Legrand

13. Rate the company in the ascending order as per your satisfaction or preference?

Havells Anchor
L&T Legrand
THANK YOU