SECTOR INFORMATION

Industry size and its contribution to the GDP of the country

Revenue Share of India (FY16)

27% 23%

19%
15%

16%
Haircare Foods Health Supplements Oral Care Others

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COMPANY INFORMATION

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 SWOT ANALYSIS PRODUCT
PORTFOLIO
Food
Hair oil (5) Products(6)

Home Care(6)
Shampoo(3)

Air Care(2)
Conditioner(2)
Dish wash(2)
Oral Care(6)
Rubs &
Balm(2)
Health
Suppliment(6) Baby Care(4)

Skin Care(4) Cough &

Cold(1)

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COMPETITOR ANALYSIS
MARKET SHARE
Dabur India
6%

ITC
36%
HUL
34%

Godrej Consumer
Others 5%
3% Colgate
Godrej Ind Gillette India P&G Emami Marico 4%
2% 2% 2% 2% 4%

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MARKETING- SWOT ANALYSIS OF PRODUCT

1.Strong Dabur 1.No direct 1.Growing 1.Threat from

brand name Outlets Awareness of locally made
2.Excellent 2.Seasonal Ayurveda lemon water
branding and Demands 2.Growing Rural 2.Allopathic

WEAKNESSES

THREATS
OPPORTUNITIES
STRENGTHS

advertising Markets Players;

3.Lack of Advertising and
3.Excellent awareness about 3.Growing
Distribution
distribution and Ayurvedic Middle Class
availability Products Women and
4.Competitive Beauty Sector
Pricing
5.Financially
Strong

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 ANALYZE MARKETING MIX 4PS

Price

Place
Product

Promotions
-Glucose-d is a -skimming -Glucose-d is -TV
99.4 % of pure strategy based on distributed to all -Advertisements
glucose it is easily the market suppliers &
absorbed by the conditions aspects wholesalers and -Retail outlet
body and is , at present the from suppliers to layouts
available for glucon-d is using retail outlets
energy instantly product line -Newspapers
-1,600
strategy. Distributors -Print media
-Competitors reaching out to -Sales promotions
pricing 4.5lakh retailers
across the country

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Study STP of the product
SEGMENT
Young sporty people looking for an energetic drink strengthen to the bones. It boosts immunity
and replenishes vital nutrients required by the body.

TARGET GROUP

All age groups Lower, middle class people

POSITIONING
Extra energy to start your day help in the building of bones and muscles and rejuvenate your
body

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PLOT THE PLC OF THE PRODUCT

FEM DABUR RED HAJMOLA Honitos

TOOTH PASTE CHYAMANPRASH Dabur Balm
BEAUTY DABUR AMLA
REAL FRUIT HAIR OIL strong
CARE JUICE PUDIN HARA Dabur Lal
BALSARA GULABARI DABUR GLUCOSE Powder

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BUSINESS FINANCE
Gross Profit and Net Profit Margin of the company
March 31, 201 March 31, 201 DIFFERENCE

NET PROFIT 14.97% 12.68% 2.29%

GROSS PROFIT 18.54% 16.86% 1.68%

SALES OF THE COMPANY WENT UP BY 8.01% TO 8,454.02 CRORE

PROFIT AFTER TAX RECORDED INCREASE OF 18.47% TO 1265.83 CRORE

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DIRECT AND INDIRECT COSTS OF DABUR LTD.
AS AT MARCH 31, 2016 FIXED ASSETS ADDED DURING THE YEAR
Direct Cost
Raw Materials Consumed 1,847.75
Purchase of stock in trade 988.14 March 31, March 31, DIFFERENCE
Employee Cost 431.77
Finished Goods (9.07)
201 201
Work in Progress (9.62) 694.74 670.38 24.36
Total 3248.97

Indirect Cost
Depreciation and 72.82
Amortization expenses
Finance costs 9.83
Other Expenses 1,407.36
Employee benefits expenses 431.77
Total 1921.78

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WORKING CAPITAL FOR THE YEAR
March 31, March 31, DIFFERENCE
201 201
820.32 Cr. 312.08 Cr. 508.24

DEBT/EQUITY RATIO OF THE COMPANY

March 31, March 31, DIFFERENCE
201 201
40.87 34.76 6.11

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HUMAN RESOURCE MANAGEMENT
ORGANIZATION STRUCTURE Selection process

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 TRAINING PROVIDED IN A
RECRUITMENT SOURCES COMPANY
ON THE JOB INSTRUCTION
PROMOTION/LATERAL JOB TRAINING
TRANSFER TRAINING
JOB ROTATION
Announcement internally
APPRENTICESHIP
Follow standard recruitment
Internal Sources
process COACHING
PPO (Pre Placement Offer)
RECRUITING

VESTIBULE TRAINING
SOURCES

Interns OFF-THE LECTURE

JOB
Advertisements TRAINING SIMULATION

COMPUTER ASSISTED
Employment Agencies INSTRUCTION
External Sources SYNDICATE METHOD
Campus Recruitment BEHAVIOR MODELING TELEPHONE TRAINING
SESSIONS
Professional Organizations SPECIAL PROJECT DISTANCE LEARNING
ARRANGEMENTS SESSIONS

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 INDUCTION PROGRAM EMPLOYEE BENEFITS
Introduction of a new entrant into any existing
Insurance, Health & Wellness
group of people
Come across in our everyday life Employees Stock Option Plan
Your joining to your present Department of
Business Administration. Financial & Retirement
OBJECTIVES OF INDUCTION: Family & Parenting
To make new employee familiar with co-workers,
workplace and work environment. Vacation & Time Off
To make new entrant secure, courageous and
confident. Perks & Benefits
To give real touch of job on day of joining. Professional Support
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