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DFES- Presentation
1
Team Orange-Analysis till date
Asia-Across rounds focus has been on Tech 1 and 2
Europe-Focus has been on Tech1 and 2 and Tech 4
now
USA Focus has been on Tech1 and 2
Caitaize-Invetory-Tech1 and 2
unsold
Arena
Opportunity-
Econo Technology-
mic to move into Tech 3
Staging and 4 across Geos
logic Vehicle
Garner market share
by region in specific
Tech
Differentiator
o Pressure exerted by Team Green,Red,Ochre
and Pink Price-Opportunity-WTP
o Exerts pressure on Blue and Grey Tech1-$100 scope
Tech2-$200 scope
CTSR-3rd best->-23.16
Shareprice$60.7( 3rd best)
EBIDTA-$12.99(4th best) Concerns: Flat growth of revenue,Underutilization of US factories(12)
EPS->$-3.78(4th Best) Positives: Profitability has increased for past 2 rounds,one of the healthiest balance sheets
2
Changing the fate of the colour
35 35
30 30
Data
Data
25 25
20 20
15 15
10 10
Tech 1 After Tech1 Tech 2 After Tech 2 USA T 1 AFTER USA T1 USA T2 AFTER USA T2
Boxplot of EUROPE T1, AFTER EURO T1 Boxplot of ASIA T1, AFTER ASIA T1, ASIA T2, AFTER ASIA T2
50
70
60
40
50
30
40
Data
Data
20 30
20
10
10
0 0
1500
How to do ?
Data
1000
20.00
15.00
10.00
5.00
0.00
1 2 3 4 5 6
7
Additions that we made to the strategy of our predecessor:
Asia Market share Orange
Focussed Asia market 30.00
20.00
Asia & Europe 15.00
5.00
0.00
1 2 3 4 5 6
50000
Sold 2 US plants due to under utilization of capacity in Round 5 40000
30000
Focused on market where everyone exit (tech 1 in Europe) 20000
10000
Inventory reduction and production planning just to meet the demand 0
1 2 3 4 5 6
8
Additions to strategy- In direct competition
Round 4 Round 5
9
Working to our strengths
12
Green team post switch - 3
To sum up
Team Green worked on increasing profit through reduction of cost.
They did not take any steps for increasing WTP either through promotions or newer
technologies.
Team Green, it seems from data, has not realised that Tech4 space in Europe is getting
crowded and is maintaining focus there. At the same time Tech 1 space in USA is being
vacated by players including Team Green
Tax management was effective and resulted in better PaT.
13
Our team learnings post switch
The first step towards managing the new firm is to understand the strategy being
followed by the firm. This includes:
Markets where the firm was operating
Product offering of the firm
Cost and finance operations of the firm
In order to stay in profit, the first action is to reduce costs.
The teams also tried to retain or improve the market share for the firm.
Charting a strategy before decisions, focusing on competitive advantage, created
higher WTP
Focus on core market USA and Asia and protect market share and increased WTP
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