Beruflich Dokumente
Kultur Dokumente
Mayank Lalwani
Ayush Chasta
Deepak Kumar
Anshika Singh
Priyanka Kumari
Yuraj Uphaday Guided By-
Amerendra
Uphadhay
Mr. Sandeep Sir
FMCG industry provides a wide range of consumables
.The competition among FMCG Manufacturer is also
growing and as a result of this, investment in FMCG
industry is also increasing, specifically in India.
Opportunities Threats
Availability of New segments (e.g. ITC, the competitor provides higher
old age people) margins to its distributors and
Increasing level of income of growing fast.
consumers and fast life. Top Raman has adopted thestrategy
Unexploited rural market.. of reducing the price of its product.
Segmentation Targeting Positioning Differentiation
Age Kids Fast to cook Taste
good to eat
Working
Women
Health
conscious
people
Promotional campaigns in school.
Lower-Priced Products
Leading Brand in India as World Market Share
well as World.
Current Sales: Approx.
90000 boxes
Rs. 4,79,49,000 in Mumbai
10,00,000 boxes Maggi 94%
55 cr. in India
Reasonable competitive
pricing.
Creative interaction blogs for Top Ramen
4%
customers:
Other Local
www.maggi-club.in 2%
Focus mainly on Health
Benefits.
Maggi 94% Top Ramen 4% Other Local 2%
Maggi consumption in India
Others
14%
Maggi
86%
NEW
ENTRANTS
Foodles
INDUSTRIAL BUYERS
SUPPLIERS
RIVALRY Customer of
Distributors, Raw
Top Ramen, Mind
material suppliers,
Chowmein etc set, Brand
Packaging
image
SUBSTITUTES
Chowmein, fast
Food, Pasta
CONSUMER SURVEY
Consumer
Maggi Consumption Per
Perception About
Week
Maggi
0%
Nutritional Non-Nutritioanl
16% 0 to 1 Unhealthy
36% 1 to 3 16% 16%
4 to 7
48% More than 7 68%
INTEGRATED MASS COMMUNICATION
AD
ADs
CAMPAIGNS
Currently it is being observed that people are demanding products that are
made from natural ingredients.
Keeping this in mind nestle has started using natural vegetable oil in its
products instead of partially hydrogenated fats.
EDIBLE
VEGETABLE
OIL
Technology is a vital part of Nestl's R and D and they have adopted more
advance technologies in an attempt to deliver healthier, fresher and variety.
Also technology has enabled better packaging of products which has now
boosted efficiency and reduced costs.
MANUAL
NOODLE
MAKING
MACHINE
Advertise its product by depicting attributes
related to health like nutrition values
Help customer perceive the product as healthy
Nestle is a dominant player in the market
Maggi noodles has been entrenched instant
noodle brand in the market
Due to its strong advertising, mass distribution
Maggi has variety flavors under it with the
consumer loyalty
It should always focus on changing lifestyle
and innovate to create delight in every meal