Strengths

? TATA motors is market leader in Automobile Industry with high

market share.
? TATA Motors Company have huge employee base.
? TATA motors employee productivity percentage is higher.
? TATA motors produce low price car with low fuel consumption.
? TATA motors is the reputable brand in Indian Industry.
? Tata Motors Limited is India¶s largest automobile company, with
revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08.
? The company¶s dealership, sales, services and spare parts network
comprises over 3500 touch points.
? Tata Motors has been aggressively acquiring foreign brands to
increase its global presence.
? The research and development department of TATA motors is very
strong.
? TATA motors posses High corporate responsibility.

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 Äeaknesses
3

? Return on Investment on TATA motors shares in

low.
? TATA motors is not able to meet safety standards in
their vehicles.
? The domestic sales of the company are not up to the
mark.
? Tata has not got a foothold in the luxury car segment
in its domestic market.

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 Kpportunities
4

? TATA motors can take the advantage of their low cost car by

entering into third world countries where people have low

purchasing power.

? TATA motors should focus in developing luxury cards.

? TATA motors can introduce more safety features in vehicles

to gain more customer satisfaction.

? Joint ventures in other countries allow TATA motors to

easily enter into new market.

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 Threats
5

? TATA motors have low cost advantage over its competitors, once the
competitors find out the low cost production methodology then there will
no competitive advantage.
? Kther companies are starting to compete for some of this market
share. In fact, the Pakistan¶s Transmission Motor Company has built a
basic four-wheeler for only $2,100. This car is considerably cheap and
the Pakistan Transmission Motor company started exporting them to
Sudan, Qatar, and Chile. This is going to be the beginning of new
emerging car manufactures that will be producing low priced cars.
? The major challenge for TATA motors is the rising prices of steel,
Aluminum and plastic which is heavily used in vehicle manufacturing.
? The low safety standards can impact the sales.

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 á
 
 
  



6

? Marketing strategies of TATA motors is one of the

most successful marketing strategies in automobile
industry. By looking at the 
   
  
á


, you will know why Tata Motors Company is
able to produce more than 4 million different types
of vehicles such as 
, trucks, commercial vehicles,
4×4«etc. since the company began in 1945.
Meanwhile, Tata Motors Limited has also become
the largest automobile producer in India market.

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 what makes the marketing strategy so successful?

p


 
  
 
Kver the years Tata Motors have been successful in
creating their brand image especially they use some
famous stars as their spokesman.
Kne of the latest innovations is the    

 

that has ³Reverse Guide System´. A
weather-proof camera is fixed to the rear car to
help the driver while reversing the car.

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8

? D
  


    
     

   


 
 
 
   
 

        

  
   

   
   


 
 
Place of dealership does play an important role. The
channel of distribution, physical location, and dealership
method of distribution and sales is generally adopted. The
distribution of vehicle must be in a very systematic way,
from the plant to dealership and to end user. This is not
only in India itself but also to the world-wide dealership.

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  á   



? Consumers will not want to spend a lot of time to travel to a

far place just to service the car such as change engine oil, oil
filter and some simple checking.
Parts and accessories must easy to access when it is needed
to keep the customer satisfy from buying Tata cars until
maintaining the car or even until they sell the car and
change to a newer Tata model.
By looking at the Marketing strategies of TATA motors, the
SÄKT analysis (the Strengths, Äeakness, Kpportunities,
Threats) can clearly tells why Tata Motors marketing
strategies is one of the successful stories in automobile
industry nowadays.

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