MMU Invention

Showcase 2017

Ahmad Shahrul
Ahmad Zaid
Mohamad Idham
Muhamad Aizat
Muhamad Azim
 Background

This event showcase will be conduct by Multi Media University

This event also will be organized by the Collaboration and Innovation
Centre (CIC) and MMU Cnergy in conjunction with the Universitys 21th
anniversary.
All student MMU from course ICT and Engineering are being invite to
participate on MMU Invention Showcase 2017 activity
Purpose of this event is to create awareness about the opportunity to
create networking with industry players, inventors
MMU Delta student are not been aware about the benefits of
innovation from their study course.
Because of that, this event showcase need to create an advertisement
design that can attract Delta Student MMU to participate this event
 Objectives

The objective of this event showcase of innovation is to make student believe

the most durable knowledge on the entire BBA program by result of showcase
reposition.
Target Audience

This even showcase target audient are Deltas year students

who are graduating from MMU, 21-24
We chose these groups because these students will start
their first job and need state-of-the-art knowledge in every
aspect of gaining market intelligence
The student also can treat this event as a learning
opportunity and can use this benefit to their course
learning.
 Problem Engage That Need Create
Advertisement
MMU Delta student are not be encourage about their
benefits of event innovation from their faculty course.
A promotion campaign is needed to advertise the
showcase. The showcase also needs to be repositioned
The student has not been aware about the benefit they
will get when participate on this event showcase.
 Major Selling Idea

Have a sharing session between student and speaker that

have been invited by MMU in this event showcase.
This Event Showcase Innovation also have award winning
inventions of Engineering, ICT and Creative Multimedia
Among awards to be presented are Best of the Best project
Award in Automitive Application, Agriculture, Biotech/
Health and Fitness, Disaster Management, ICT & Multimedia
and Security Authentication
To attract the student to participate activity that have been
organized by Event Showcase MMU.
Creative Strategy

The creative strategy for promotional event innovation

showcase that will be organized by MMU along with their 21st
anniversary is want to attract the final year Delta student
MMU to participate on this event showcase
This advertisement also shows the appeal of the targeting
student to join this event
Campaign Theme

Campaign theme that, we using the tagline Empower of

Innovation in advertisement can make they think this event
have the activity to improve their thinking in innovation
Furthermore, we also use message of attraction which is
Calling for Inventors. This message describe that where
investors gather to sharing their innovation ideas
This message also define that, this event want to create a
new apprentice inventors among participating student
 Appeal (rational appeal)
An appeal is the motive to which an advertisement is directed, it is designed to
stir a person toward a goal the advertiser has set.
In this Event Showcase Innovation ads used a rational appeals which is give
the spirit among student to join this program for improvement their innovation
thinking.
A rational appeal follows the hierarchy of effects stages of awareness,
knowledge, liking, preference, conviction, and purchase.
On this advertisement appeal is follow the stage of student awareness,
knowledge in innovation thinking, and student liking to participate this event.
 Execution Technique
Printed Advertisement
we use effective message and informative executions to advertise
our program so that we can influence the student to join us. We
also use rational appeals as a combination to our theory to make
sure our advertisement more successful.
Advertisement promote
This advertisement is promote in the library, notice board around
the class and caf of university.
 Theory

Theory that we used in our advertisement even showcase is Verbal and Visual
Element
We use picture people thinking as Visual of innovation can make student
easier to recall this event for student from ICT and engineering MMU to come
gathering and share their idea creativity about their project.
For Verbal we use the message Empowerment of Innovation .
 Budgeting
Print media advertising is a form of advertising that uses
physically printed media, such as magazines and
newspapers, to reach consumers, business customers and
prospects. Advertisers also use digital media, such as
banner ads, mobile advertising, and advertising in social
media, to reach the same target audiences.
The print media is composed of newspapers, community
newsletters, wire services, magazines, and other
publications.
 Print advertising costs is the cost of a print ad in a
newspaper can range from relatively inexpensive to
exorbitant.
Depending on the size of the ad, small circulation
newspaper ads can be purchased for as little as RM50 or
less.
We plan to run a printed ad in the newspaper one month
before the Invention Showcase starts, at an estimated
cost of RM50 x 30 days = RM1,500.
 Print ads that run in local or national magazines.
A magazine is a publication, usually a periodical publication,
which is printed or electronically published sometimes referred to
as an online magazine.
This is an example of the rates for magazine advertising. For this
advertisement we choose outside back cover. The price will be
RM8,000.
 Flyers Media is an offline marketing. they provide a
comprehensive range of offline marketing solutions
including flyers advertising, flyers distribution, newspaper
insert advertising, admail distribution, direct mail
marketing across Malaysia.
This is an example of the rates for flyer advertising. For
this advertisement we choose Flyer A4 that used art paper
128gsm and the price for flyers is single price RM350 for
2000pcs per unit.
 Finally, our total budget for advertisement is RM9,850
include newspaper, magazine and flyer.
ACTION PLAN

Timing Task Who Date Done

Carry out community consultation -
9-6 months prior establish support for community February 2017 to
to the event facilitating the event and provide on-going April 2017
feedback
Develop a committee to run the event
including government agency staff, local
government staff, local service groups,
interested community members and some
young people from the community
Seek support from local media
ACTION PLAN
Timing Task Who Date Done
Complete planning framework:
6 months prior to April 2017
type of events
the event aims and objectives
key messages
strategies/activities
event staffing
timeline
budget outline
promotion
risk management
community support
resources and merchandise
evaluation documents
Tentatively book venues, acts, equipment
when making enquiries about costs
Complete funding applications if applying
for funding - many grant applications must
be submitted at least four to six months
before the event
ACTION PLAN
Timing Task Who Date Done
Confirm all performers and equipment
3-4 months prior June and July
to the event 2017
Book venue and check safety, insurance,
power requirements and council
restrictions
Organise production and ordering of
merchandise
Liaise with booking and support people as
needed:
police
security
catering
chill-out areas
first aid
photographer
ACTION PLAN
Timing Task Who Date Done
Check status of funding
2 months prior to 5th August 2017
the event
Develop a contingency plan and incident
register
Develop maps of the local community and
region indicating places of interest
1 month prior to Committee meeting to consider:

the event organised events

safety
security
emergency procedures 9th September
layout
power supply 2017
shade
toilets
other risk management
strategies required.
Develop a procedures sheet for the event
and distribute
Ensure merchandise and signage is
confirmed
Organise advertising places
ACTION PLAN
Timing Task Who Date Done
3 weeks prior to Ensure everyone has a copy of the 16 September
emergency procedures plan and is familiar
the event with it 2017
2 weeks prior to Distribute promotional material 23 September
the event 2017
Prepare name tags everyone involved
should have one
Prepare an event toolbox:
tape/rope/string
hammer/screwdriver/knife
pen/paper/marker pens
batteries
cameras
mobile phones and two way
radios
phone list of all the team
members
stamp for entry
ID bands
ACTION PLAN
Timing Task Who Date Done
1 week prior to Increase advertising
30 September
the event Liaise with outside agencies to confirm
2017
details
3 days prior to the Distribute all radio and television releases

event Check equipment is ready and in good 4 October

condition
Organise for all media attention to be
2017
collected and taped
Committee meet day before event to
The Event commence checking all preparations:
emergency exits
security staff
float for door/canteen
equipment 7 October
safety requirements
Meet with the team daily to discuss how 2017
the previous day went and plan for the
next day
Hold a five-minute debriefing session right
at the end of each evening and again in the
morning
ACTION PLAN
Timing Task Who Date Done
2 weeks after the Promote achievements to the community

event Write up evaluation and report for the

committee and any funding agencies
Send thank you letters and certificates

Debrief with committee highlight

concerns and recommendations and
distribute a summary of this debrief to 21 October
relevant people 2017
It is important to evaluate the success of
the event against the goals and objectives
of the event. This will guide the planning
and coordination of future events.

Start planning for next years event