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5 and Services
Global market
3-dimensional CAD system
Reduced product development time
Reduced problems with tooling
Reduced problems in production
Assembly line production
JIT
5-4
Product Decision
5-7
Sales, cost, and cash flow
Product Life Cycles
Cost of development and production
Sales revenue
Net revenue (profit)
Cash
flow
Negative
cash flow Loss
Figure 5.1
Growth Phase
Decline Phase
Customer Requirements
Functional Specifications
Introduction
Evaluation
5 - 17
House of Quality Example
How to Satisfy
Customer Wants
Competitors
Analysis of
What the What the
Customer
Relationship
Matrix
customer Wants
wants Technical
Attributes and
Evaluation
Customer
importance
Lightweight 3 rating
(5 = highest)
Easy to use 4
Reliable 5
Easy to hold steady 2
Color correction 1
How to Satisfy
Customer Wants
Low electricity requirements
Competitors
Analysis of
What the
Relationship
Customer
Matrix
Aluminum components Wants
Technical
Attributes and
Evaluation
Ergonomic design
Auto exposure
How to Satisfy
Customer Wants
Paint pallet
Auto focus
Competitors
Analysis of
What the
Relationship
Customer
Matrix
Wants
Medium relationship
Low relationship
Lightweight 3
Easy to use 4
Reliable 5
Easy to hold steady 2
Color corrections 1
Relationship matrix
2011 Pearson Education, Inc. publishing as Prentice Hall 5 - 21
House of Quality Sequence
Deploying resources through the
organization in response to
customer requirements
Quality
plan
Production
process
Production
Specific
process
components House
components
4
Specific
Design House
characteristics
characteristics
3
House
Design
requirements
2
Customer
House
1
Figure 5.4
5 - 23
Organizing for Product
Development
2) A Champion
To assign a product manager to
champion the product through the
product development system and
related organizations
5 - 24
Organizing for Product
Development
3) Team approach (Concurrent Engineering)
Cross functional representatives
from all disciplines or functions
Product development teams, design
for manufacturability teams, value
engineering teams
Marketability, manufacturability, serviceability
4) Japanese whole organization approach
No organizational divisions
5 - 25
Design for
Manufacturability and
Value Engineering
5 - 34
Ethics and Environmentally
Friendly Designs
It is possible to enhance productivity,
drive down costs, and preserve
resources.
Effective at any stage of the product life cycle
Design
Production
Destruction
5 - 35
Guidelines for Environmentally
Friendly Designs
1. Make products recyclable
2. Use recycled materials
3. Use less harmful ingredients
(Using soy-based inks)
4. Use lighter components
Mercedes is using banana plant fiber for car exteriors
Biodegradable and lightweight
5. Use less energy
6. Use less material
5 - 36
OM Strategies need to be sensitive
to limited enviromental resources
Design: Nikes new Air Jordan Shoes
- very little chemical-based glue
- recycled outsole
Production: Ban Roll-On
- repackaging in smaller cartons
Destruction: BMW
- recycles most of a car including
plastic components
5 - 37
Time-Based Competition
Product life cycles are becoming
shorter and the rate of
technological change is
increasing
Developing new products faster
can result in a competitive
advantage