BRANCH-MECHANICAL ENGINEERING

GROUP-
1/ kiran Sarkar ( scholar id-15-1-2-003)
2/ Raj Das ( scholar id-15-1-2-039)
3/ Dulu Prasad Das ( scholar id-15-1-2-005)
4/ Dhirendra Prakash Kumar (scholar id-15-1-037)
UIT.COM Suit.com
T YOUR PARTNER TODAY

Get your partner today

Executive summary
SUIT is a new company that offers online dating nad match making
services.The company is owned by kiran Sarkar.
Details-
landing page-SUIT.COM
address- company head office is situated in delhi.
phone-758395614
email-bishalna472@blackmail.com
-Objective of the company
-becoming an online premium successful dating site.
-achieving 50% success rate in placing clients in long term relationship
 Mission statement
It is CompuDate's mission to provide the finest matchmaking services.
This will be achieved through reasonable pricing, outstanding customer
service, and the most predictive matchmaking services available.

*keys to success-
Know our market.
Pick the right dates (matches).
Ensure sustainable profits
 Mission statement
It is CompuDate's mission to provide the finest matchmaking services.
This will be achieved through reasonable pricing, outstanding customer
service, and the most predictive matchmaking services available.

*keys to success-
Know our market.
Pick the right dates (matches).
Ensure sustainable profits
Company summary
Our company provides online matchmaking services through our
online dating site suit.com and it was developed last year ie in year
2016 by Kiran Sarkar and group the company is running well with its
high rate of growth and craze among the users and it turns out that
the company is having a good success rate around 39% in placing our
clients in long term relationships.
Company ownership-
Third company suit is owned by kiran sarkar
SERVICES
Our company does regular surveys with different customes and finds perfect
match for singles depending upon their likes,dislikes etc.
our survey is quite easy and fun for customers even they like to fill up the form and
it captures mostly
Activities enjoyed
Interests
Sports
Hobbies
Age
Education
Religious preferences
Occupation
SWOT ANALYSIS OF SUIT
*STREGTH- *OPPORTUNITY-
-skilled work force -income level is at a constant
-domestic market increase
-reduced labour costs -indian market
-high profitability and revenue. -Growing economy
*WEAKNESS- -new acquisitions
-high loan rates are possible *THREAT-
-difficult to contact remote area -price change
customer -technological problems
MARKET ANALYSIS/MARKET SEGMENTATION
20-35 years old-
-income of Rs 5 lakhs-10 lakhs per annum
-53%have atleast some college education
-23%have graduate degree
-people having friends have some difficulty when it comes to interacting
with single peoples
30-60 years old-
-income of Rs 10lakhs-16 lakhs
-65% of the people have a college degree.
-41% have been married once
Target market segment analysis
The market segmentation gives us information about the different
group customers and also in which group the company should focus in
what sense to get maximum profit . It also provides necessary
information to the company about how to satisfy the customers
according to the needs . SUIT adopts two different strategies for
reaching each. The philosophy realizes that the younger age group is
somewhat nervous in using dating site. The younger crowd is looking
more for someone to spend time with, a short-term commitment type
relationship. The older crowd, facing the realities of companionship are
looking for a more long-term relationship.
Marketing plan
*Our clients-
our company tries to mainly provide it services to remote customers
who are not able to get themselves a partner. eg- a mining engineer
working in remote area of Jharkhand.
By showing our customers profile of different matches according to
their needs which we obtain by our survey to help them find a perfect
partner.
Competition

Kiss.com, hitch.com are two of our main competitor and they have
taken the business model of paper based system but they soon
realizes the need of online service and started to provide their
services online just to optimize their profit. This companies are
traditional one.
Sales and price
Our companys sales strategy is based on capturing large no of
customers of first time user of our services . We are quite confident
about it as we provide a user friendly interface such that our business
can grow from our existing clients to people that have no connection
to suit . Also suit has adopted the marketing strategy of providing
referral credits to customers on bringing new clients . Besides in order
to attract new customers suit put forward lots of new offers say giving
30% discount on new signup and also it attracts customers by
providing 7 days free trial in order to compete with others.
MANAGEMENT SUMMARY
Kiran Sarkar has completed his b.tech in computer science from IIT
Kharagpur and also done his m.tech from there and after completion
of his post graduation he worked with google for 3 years.
After working 3 years with google he resigned the job and came out
of his comfortzone and develop this company suit with his team.
* THE TEAM-
Dulu Prasad Das - head of technical department
Raj Das - head of marketing department
Dhirendra Prakash head of finance department
..