Royal University of Phnom Penh

Department: International Business Management

Topic: Business Model

Khmer Organic
Farm For You
Lecturer: Sokhamphou Vy
Group Member:
Kong Tharoth
Tang Navy
Seang Sreyleak
Chhoun Sreynich
Kiim Siang
Mon Sreyneang
Content
I. Introduction
Background
II. Value Proposition
III. Key Partner
IV. Key Activities
V. Key Resource
VI. Customer relationship
VII. Channel
VIII.Customer Segment
IX. Cost Structure
X. Revenues Statement
XI. Conclusion
I. Introduction
Every business or organization needs to sell service itself or its
products to the market to keep make profit. Moreover, to expand their
business some organization use advertising to beat the competition. We
are a specialty Natural Food. Meaning we provide only the most natural
of products. The location of our first Khmer organic Farm For You will
be in Mean Yey. We offer a 100% customer satisfaction guarantee. We
want to ensure that we are always serving the best to our customers
and want them to enjoy their entire experience.
 II. Background
My Business is Khmer Organic Farm
For You.

Name: Khmer Organic Farm For You.

We have 5 members are Co Founder

and we will open it in 2030.

For location at Adress: Street 159,

Steung Mean Chey , Khan Mean Chay ,
Phnom Penh, Kingdom of Cambodia.
 Organization Structure
Kong Tharoth
(CEO)

Tang Navy
(Assistant)

Chhoun Mon Sreyneang

Seang Sreyleak Sreynich (Seller) (Solve Problem)
(Finance) Kiim Siang
(Marketing)
 Mission
To sell organic vegetable from farm
To earn the trust of our customers, employees, partners

Vision
To be established and trusted as the perfect organic vegetable partner
innovation, service and quality
Support the communities we serve

Goal
To do the good health for you

Objective
To helps organizations to earn more customer satisfaction
To keep the existing customers to stick on to the product
To attract previous customers back
To increase the organization or business profitably
II. Value Proposition
Quality

Customer Intimacy

Channel of distribution

Image : friendly service

Make it own selves

Customer Needs

Target Market
III. Key Partner
Khmer Organic Farm For You success in the local market due to
its partnership
Some partners who teamed Khmer Organic Farm For You come
from Kompong Cham, Kompot..
Natural Garden
Is the key partner which always support the material or system
and organic vegetable to our company.
IV. Key Activities
Production
We use marketing mix for our production
Our design always up to date.
We will provide high quality product for our customer.
Problem solving
Training
Improving
Platform
Website updating
Promotion
Technology
V. Key Resource
Finance
Invested USD 100,000
Physical
Legal Expense USD 3,500
Prepaid Rent USD 10,000
Design Shop USD 10,000
Equipment
Buy something in the shop ( prepare all) 10000
V. Key Resource

Staff
Waiter 2
Cashier 2
Deliver 3
Security 1
VI. Customer relationship

Client relationship
Customer loyalty
Brand Value

Customer relationship incorporates commercial and client -specific

strategies via ...
Employee training
Marketing planning
Building relationship And advertising
VII. Channel
Evaluation : we giving a survey paper to the customers to evaluate
the product and service. We have tow ways for our survey. Our shop
survey indirectly, this way we survey by giving a survey paper to
friends, friends to friends to survey by putting yes no question to
them for checking.
Purchase : The purchasing way by advertising on the Internet to the
customers to know our shop, especially the location we make sure the
customers easy to find and easy parking their vehicle.
VII. Channel
Delivery : our business can indirectly deliver our shop to the
customer by customer to customer we just providing a good
packaging to them (in order to take care the environment we will
provide the customers with paper package) , but we can not make
sure our product to the customer about the specific taste, quality and
time for the product. We will infirm the information to the customers
before they decide to get a packaging service, and We do not response
our product without upon information.
Payment : we provide the customers to pay easily in various ways
and safe by putting a security camera avoid causing some
misunderstanding. Customers can pay or bill via ATM card, Dollars
and Khmer currency with give back a small piece of recipe in other to
get customers intimacy and confidence.
After sales : we welcome from all customers' feedback and try our
best to correct it better.
 VIII. Customer Segment

For customer segment of our

business is :
1. Adult
2. Oldest people
3. Teenager
4. People like a vegetable
IX. Cost Structure
Fixed Cost:
Rent house
Staff salary
Internet Wifi

Variable Cost:
Vegetable
Water
Electricity
Other charge
Tax
X. Revenues Statement

Total expense =USD 80000

Revenue =USD 100000

Net income= Revenue- Total expense

Net income = USD 20000

 XI. Conclusion

From the result of our shop, I concluded that the most

ideal our location to open Khmer Organic Farm For You was
in the area in New Steung Mean Chey Market. We considered
the fact that there were a lot more customer to buy there
competing for market we strongly believe that we will
success based on my locational assessment, the location's
close proximity rich people and a lot of people need the
organic vegetable that provided the necessary customer base
for a successful business.