Adidas

"Impossible is Nothing".
The Company's Foundation...
In 1924 Adi Dassler soon to be Adidas was registered under Gebrder Dassler
Schuhfabrik. On August 18, 1949 Dassler started over at age of 49. He was set to
have 47 employees in Herzogenaurach.
 Products that were being sold in 1949..
Products were mainly and only cleats at the time with the 3 stripes!
But in 1954..
When the german football team went against the Hungarians they were into the
world cup finals the team won a trophy believing hope to the lightweight cleats.
 IMPOSSIBLE IS
NOTHING!
The slogan above was used by the great Muhammad Ali.
Logo of 1940-1960
Target market in the beginning...
The target market through 1940-60 were mainly athletes.
Best selling products...
The soon to be famous 3 stripe tracksuit and once again cleats.
The products were marketed through
Newspaper ads
The average annual sales (1940-60s)?
Target market for 80s-2000 were...
Urban teens and athletes.
The best selling products of the 80s-2000 were..

In the 80s they introduced new products and invested with many other
companies and endorsers/sponsors such as Reebok and Run Dmc.
In the 80s...
Just being newly introduced to computers would you really expect this?

A computer in your shoes!

In the 80s the best selling products were..

Adidas Adidas
ProShell;1984 Brougham;1987
These products were marketed through
Newspaper ads, radio stations,internet ads,magazines and billboards.
Unfortunately
There
Were
No
Sudden
Changes
In the slogan!
The target market in 2000...
The target still was still set to be on athletes but as well as teens.
The best selling products were
The Bromium IIs
Logo changes...
Average annual sales of midlife...
The target market NOW!
The target market is still aimed towards athletes and also teens due to purchasing
many adidas shell toes.
What are best selling products?
Adidas tracksuit

Adidas shelltoe(black & white)

&
In 2013...
The slogan was changed to Adidas is all in and while this is slogan used the
other slogans are still put to use.
Where & how were the products marketed...
Through commercials with endorsements,radio ads,newspaper
ads,websites(discounts),email sign ups,athlete jerseys,social media ads and
social media pages.
Where is the company headed?
Adidas is a company that will be around for many years they will never get rid of
the superstars as they are the best seller. Some new products may come out
with variety of the old products. As the new industry will be included the
production will make its way back to germany.
Commercial from the 80s...
Commercial from 00s...
Commercial from 2017...