MKT 412 PRESENTATION ON

SERVICE DEVELOPMENT STARTEGY

TAILORING INDUSTRY : POMP TAILORS AND EASHAN FABRICS

Pomp Tailors And Eashan
Fabrics
Mohammadpur area.

Started at 1987 Owner Mr. M. A . Mannan

biman
Branches: male & female
Group of professional tailors
WHY POMP TAILORS:
Quality of their service is good.
They have good reputation.
They keep their promise.
They have modern tailoring equipment's.
Professionally trained staffs.
mkt 412 2
SERVICE AUDIT:
ENVIRONMENT
Profitable independence business.
It has been continuing its business for 30
years.
Specious and the whole shop is divided in
different sections.
Trial Room facility is available.
Wi-fi facility.
CCTV protection.
Good external environment.
No political threats.

mkt 412 3
CUSTOMERS
Gender: Male and Female
Middle class people
Age: 15 to 35; 40 to 55
School and college
going students.

mkt 412 4
SERVICE
Service is variable

Making dresses & Selling fabrics

mkt 412 5
PLACE

mkt 412 6
Price
Making charge:
Shirts: 480 BDT
Trousers: 550 BDT
Fabrics price: 600 BDT to
1800 BDT

mkt 412 7
 Service
Promotional
Audit
Service
activities: Scape: Competition:
Primary competitors:
Providing Situated in the main road.
`Raymond and `Fit
discounts Nice and clean physical ambience with Elegance
wide space and sitting arrangement
Showing sample Secondary competitors:
system.
display Top Ten fabrics and
Availability of television and WIFI tailors, Ferdous Tailors,
service. Sohel tailors and Pubali
tailors.

People: Process:
Owner Flexible and organized delivery system.
Four tailor masters Based on co production system as
involvement of customers are
10-12 coworkers
mandatory.
One manager
mkt 412 8
SERVICE BLUEPRINT
Physical 1 Spacious Shop

Evidence 2
Waiting time facilities for customer

3 Appearance of service people

mkt 412 12
 Impact of having
good Physical
Evidence
01 02 03
Increase the Increase Positive
zone of customer impact on
tolerance of association purchase
customer with the
intention
service
provider

mkt 412 13
 Wastage of space
Three Key with fabric
collection
Failure Half of the space were wasted

Points: with the collection of same type

of fabrics.

Poor Working Absence of

Condition for the sophisticated customer
database
Backstage
All the customer records
Employees:
including the fabric sample
Sewing, the most important part and the transaction data was
of tailoring was done in an recorded in such huge
unclean environment notebooks.
Suggestion for Improvement

1 Utilization of bigger space :

Sample corner for fabric and sample design of attire , coffee corner , on
demand alteration side.

Make better working condition with empowering

2
employees

3 Detailed order database

mkt 412 15
CONCLUSION