Beruflich Dokumente
Kultur Dokumente
LEARNING TEAM A
UNIVERSITY OF PHOENIX
AET/552
SEPTEMBER 11, 2017
DEVIN ANDREWS
PRESENTATION AGENDA
HISTORY
Founded in 1927 by J. Willard, Alice Marriott and Hugh Colton in Washington, DC
First motor hotel introduced in 1957 located in Arlington, VA
SIZING
6,000 properties and 30 brands n 122 countries and territories as of September 2016
Employees 226,500 people and services over one million loyalty reward members
Reported 2015 Fiscal Year Revenue of 14 Million and 2016 fiscal year revenue of 17 million
ORGANIZATION OVERVIEW:
STAKEHOLDERS & STAKEHOLDER NEEDS
To provide a social and formal learning experience that will successfully prepare participants
for an entry-level management position to start their career (educational)
To offer a blended training environment, including technical training, soft skill development
and leadership development that will enable program participants to be qualified managers
that are able to lead a diverse team to sales and customer service success (educational)
To provide adequate and experience mentors and coaches who will led program
participants experience through interest in their development and success (operational)
LEARNING PROGRAM OVERVIEW:
Program Features
Full-Time trainee program opportunity that starts during a candidates senior year of their
undergraduate studies, guaranteeing them a job after graduation
Blended development experience that includes technical training, soft skill enhancement
and preparation to take on a management role
DEMOGRAPHICS
PSYCHOGRAPHICS
BEHAVIORS
GEOGRAPHICS
MARKETING PLAN RESEARCH:
ANALYSIS
BUDGET
REFERENCES:
Bender, Bryce. (2013). Customer Service Through Founding and Guiding Principles. Retrieved
from https://www.govloop.com/community/blog/customer-service-through-founding-and-
guiding-principles/
Brier, S. (2012). How Marriott Got Marketing Right. Retrieved from
http://www.baselinemag.com/c/a/IT-Management/How-Marriott-Got-Marketing-Right-173649
Caffarella, R. S., & Daffron, S. R. (2013). Planning Programs for Adult Learners (3rd Ed.). San
Francisco, CA: John Wiley & Sons.
Evaluation Methods. (2011, August 01). Retrieved September 01, 2017, from
https://www.atsdr.cdc.gov/communityengagement/pce_program_methods.html
Gallagher, Leigh. (2015). Why employees love staying at Marriott. Retrieved from
http://fortune.com/2015/03/05/employees-loyalty-marriott/
Jones, M. (2017). Marriott Creative Agency. Retrieved from http://marriottcreativeagency.com/
Keep up with Marriott International. (2017). Retrieved from
https://www.linkedin.com/company/marriott-international
Marriott.com (2017). Find Your World. Retrieved from
http://www.marriott.com/aboutmarriott.mi
REFERENCES:
Marriott.com (2017). Find Your World. Retrieved from http://www.marriott.com/aboutmarriott.mi
Marriott.com. (2017). Our Story. Retrieved from http://www.marriott.com/about/culture-and-
values/history.mi
Marriott. (2014). 2014 Sustainability Report. Retrieved from Marriott, Stakeholder Engagement and
Policy Advocacy website.
Marriott International - Corporate Overview. (2017). Retrieved from
http://www.marriott.com/about/corporate-overview.mi
News.Marriott.com. (2017). Awards and Recognition 2017. Retrieved from
http://news.marriott.com/p/awards-and-recognition/
Segmentation Bases for Marriott Hotels Marketing Essay. (2013, November). UK Essays.
Retrieved from https://www.ukessays.com/essays/marketing/segmentation-bases-for-marriotts-
hotels-marketing-essay.php
Shimp, Terrance A., & Andrews, J. Craig (2013). Advertising, Promotion and Other Aspects of
Integrated Marketing Communications (9th Ed). Mason, OH: South-Western
"The Real Challenge with Learner Engagement: L&D Has a Marketing Problem," Bersin by Deloitte
Research Bulletin, 2015