Beruflich Dokumente
Kultur Dokumente
Services
Exchanging Product
Management
Planning Providing Protecting
What is Marketing
ART SCIENCE
(Practical application of knowledge) (research and experiment)
Want desire
Demand Needs + Wants
emotional monetary
benefit benefit
Production Concept
Product concept
Sales concept
Marketing concept
Production concept
Product concept
Sales era
Marketing Human
Resources
Marketing as an equal function
Human
Resources
Marketing
Marketing as a more important
function
Production
Marketing
Customer
Societal Marketing
Relationship Marketing