Special difficulties

(Supplementary exercise)
These following exercises are focused on compound noun, where
you may arrange by yourself the equal expression in English in
translating your Indonesian language. Say the following words in
English:

A. 1. Strategi Pengembangan 6. Pengembangan strategi

2. Daftar - produk baru 7. Daftar produk - baru
3. Kenaikan iuran - tahunan 8. Kenaikan iuran tahunan
4. Pertimbangan dasar 9. Dasar pertimbangan
5. Pembukaan upacara 10. Upacara pembukaan
B. 1. Profil konsumen Indonesia
2. Biaya kelebihan muatan
3. Masalah pertumbuhan penduduk
4. Survei lapangan pendahuluan
5. Pemanfaatan sumber daya alam
6. Rapat tahunan pemegang saham
7. Keterbatasan jumlah tenaga ahli
8. Kemungkinan penyesuaian anggaran
9. Pengeboran percobaan lepas pantai
10. Pemasangan generator cadangan
11. Prosedur pemurnian bahan baku
12. Penyimpangan cara-cara pelaksanaan
13. Faktor-faktor lain yang berkaitan
14. Masuknya modal asing
15.Peninjauan kembali keputusan
terdahulu
1. Wadah serba-guna kedap udara
2. Peningkatan
C. mutu tenaga-kerja terlatih

3. Jaring-jaring pelayaran lintas lautan

4. Perubahan sementara sistem pengalihan
5. Pola dasar jalur-jalur distribusi
 Key answer

A. 1. Strategy of development 6. Development of strategy

2. New- product list 7. List of new product
3. The increase of annual fee 8. Annual fee increase
4. Basic consideration 9. The basic of consideration
5. The opening of ceremony 10. Opening ceremony

B. 1. Indonesian consumer profile

The profile of Indonesian consumer
2. Cost of overweight / overweight cost
3. The problem of population growth
4. Preliminary field survey
5. Utilization of natural resources
6. The annual meeting of shareholder
7. The limitation of the number of expert
8. The possibility of budget adjustment
9. Off-shore drilling experiment
10. The installation of stand by generator
 11.Refinery row materials procedure
Refinery procedure of row materials
The row materials refinery procedure
12. The deviation of operation methods
13. Other involving factors / other related factor
14. Entrance of foreign capital
15. Review of previous decision

C.
1.Air tight multipurpose container
2. The quality improvement of skilled labour
3. Trans-oceanic shipping network
4. Temporary change of transferring system
5. Basic pattern of distribution channels
Now is your turn to practice giving presentation. Say these
following presentations in good English. It was designed in
Bahasa Indonesia because most of Indonesians think in
Indonesian grammatical structure.
1.
Hadirin yang kami hormati, selamat pagi.
Pembicaraan kita kali ini adalah tentang sumber daya manusia, khususnya yang
mengarahkan pada pemanfaatan sumber daya manusia dan peningkatan mutu
tenaga
kerja.

2.
Dewan Direksi yang terhormat, hadirin, selamat pagi.
Saya akan memusatkan pembicaraan saya kali ini pada masalah standarisasi
prosedur export-import. Walaupun dapat dikatakan bahwa kita cukup berhasil
mencapai target export, seringkali kita masih mengalami kesulitan dalam
klaim karena tidak adanya standar yang jelas. Untuk itu saya mengajukan
program-program sebagai
berikut:
3.
Dewan direksi serta hadirin yang terhormat, selamat pagi.
Untuk mencapai target penjualan atau setidak-tidaknya angka penjualan
yang signifikan, taktik dan strategi yang tepat mutlak diperlukan. Salah
satu taktik yang saya tawarkan adalah tentang pemilihan warna untuk
produk kita. Menurut survey lapangan pendahuluan tentang profil
konsumen Indonesia ada kecenderngan bahwa mereka lebih menyukai
warna-warna mencolok.

4.

Untuk produk kita yaitu, saya akan membahas salah satu

apa yang kita kenal sebagai 4P dalam Marketing Mix, yaitu promosi.
..

5.
Mengingat membengkaknya biaya marketing, saya rasa perlu adanya
penyesuaian anggaran. Ada beberapa alasan untuk itu.
Pertama..
 MAKING A PRODUCT
PRESENTATION
GIVING INFORMATION FROM DIAGRAMS

Useful Phrases

Introduction Good morning, ladies and gentlemen.

We are very honoured to have the
opportunity of making this presentation to you,
(Mr. Parantopo)

Present the In the next hour and half we hope to show you that:
agenda One, Two, Three., And lastly, four.
(First., Second.., Third, Lastly.)

Background to But first of all, some background on Yustyas Inc.

the company: First, some background..
turnover, profit, Yustyas Inc manufactures toys.
etc Our company .
We specialise in.
We specialise in electronic games
Open for If you have any questions, please feel free to interrupt
questions at any time.
Product We have
range We have the right product range for todays
market.
We have some high volume products and some low
volume products.
Most of our products are for children, but some are
for adults
Market share We have a large market share in..

One product Now Im going to talk about one of our products.

This is Delta Yankee.
It is a hi-tech executive computer.
It can talk and listen to you

Diagram This diagram shows total net income.

As you can see, there was an increase last year
Important Words

Product Diagrams Product Product Display

Presentation show high volume opinion
Introduction represent low volume excellent
Background dotted line high margin clear
Agenda increase low margin letters
Product range decrease accessories slogan
Market share total best seller copy
Sales strategy net income hi-tech
computerized

Study the following examples:

1. This diagram shows product sales.

2. The black line represents the high volume products.
3. The white line represents the low volume products.
4. The dotted line represents sales of accessories.
5. There was a sharp decrease in sales of low volume products in February.
6. There was an increase in sales if high volume products in December.
7. We have a large market share in Indonesia.
Make explanations for these stages of presentation:
1. Introduction and agenda
2. Background to the company
3. Product range
4. Market and sales strategy

PRODUCT RANGE
Choose

Some products are high volume low margin products; some products are low
volume high margin produts
All our products sell at home and abroad
We do not have any products in the low price category
Most of our products are for children
Some of our products are for adults
1. .our products sell in the UK.
2. .of our products sell in the USA.
3. .of our products sell in the Far East.
4. We do not sell .. products in Africa.
PRESENTING A PRODUCT
Useful Phrases
At the beginning:
Start with polite phrases
Ladies and gentlemen, thank you very much for coming this afternoon
Ladies and gentlemen, Welcome

Outline the structure of the presentation

In the next hour or so, Im going to.
In the next ten minutes, Im going to talk about.
Give the objectives
By the end of the hour, you will be able to see why Yustyas Inc. are so
committed to this new adventure
The objectives of my presentation is..
Move to the first point
So, lets begin with the background..
I will start with the background
At the end:
Summarise
So, to sum up.To sum up..
Conclude
To conclude the presentation. To conclude..
Describing products
How it looks It looks a bit like Delta Yankee
What it does It can cry
It can laugh
It is programmed to look happy, sad, angry or tired
How it operates It operates at the touch of a button
It works by voice control
Material We have new materials
We have new treated plastics
They are very flexible
They are much more adaptable than the Delta Yankee
material
Cost It will cost a fortune to develop
Market Its an expensive product
Delta Yankee is selling up market
Showing products

Have a look at these

I would just like you to take a look
Take a look at these basic designs
Ill show you what I mean

Important Words

Venture Emotions Materials

Capture the market happy treated plastic
Deliver the technology sad flexible
Indicate angry adaptable
Territory tired programmed
Coast to coast laughs voice control
Peak hours cry at the touch of a button
Conclude gesture up market
ingenious
movement
Tomorrow! Thats difficult 1..

TRIANANDRA has got

something thats very 2..
similar to OCI

3.. We have new materials

4.. Months

5.. By next Thursday

A. How similar
B. How long has it taken you?
C. How difficult will it be to manufacture?
D. How difficult?
E. How soon will this be camera ready?
1. TRIANANDRA has got .that is very similar to OCI
2. .indicated that the market was ready for a hi-tech products
3. .here in Indonesia will be talking about Delta Yankee
4. We have a product that can give the user more than ..else on the market
5. Theres that can touch it

A. Everyone C. everything E. anything

B. Nothing D. something

1. .........can capture the Indonesia market

2. .cannot deliver the technology
3. .appeals to both parents and children
4. .is a breaking through in computer technology
5. .cannot match our price
 6. .can succeed in the Indonesia market

7. .cannot compete with our television campaign

8. .will be coast-to-coast at peak hours everyday

A. Yustyas Inc.
B. Yustyas Incs competitors
C. Delta Yankee