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ANALYSIS OF
LINKEDIN, INC.,
FACEBOOK,
INC.
&
YAHOO!, INC.
2013-2014-2015
Submitted
by:
SAKSHI KULBHASKAR (WMP12074)
Assets
Current Assets
Cash and Cash Equivalents 546,237 460,887 803,089
Marketable Securities 2,573,145 2,982,422 1,526,212 All Figures in thousand $ 2015 2014 2013
Accounts Receivable 603,060 449,048 302,168
Deferred Commissions 87,706 66,561 47,496 Income Statement
Prepaid expenses 62,992 52,978 32,114 Net Revenue 2,990,911 2,218,767 1,528,545
Other Current Assets 61,949 110,204 44,391
Total Current Assets 3,935,089 4,122,100 2,755,470 Cost and Expenses
Non-Current Assets Cost of Revenue 418,858 293,797 202,908
PP&E 1,047,005 740,909 361,741
Goodwill 1,507,093 356,718 150,871 Sales & Marketing 1,048,129 774,411 522,100
Intangible Assets 373,087 131,275 43,046
other Assets 148,925 76,255 41,665
Product Development 775,660 536,184 395,643
Total Assets 7,011,199 5,427,257 3,352,793 General and Administrative 478,734 341,294 225,566
Liabilities Depreciation and Amortization 420,472 236,946 134,516
Accounts payable 162,176 100,297 66,744 Total Cost and Expenses 3,141,853 2,182,632 1,480,733
Accrued Liabilities 316,792 260,189 183,004
Deferred Revenue 709,116 522,299 392,243 Income From Operations -150,942 36,135 47,812
Total Current Liabilities 1,188,084 882,785 641,991 Other Income (63,788) (4,930) 1,416
Deferred tax Liabilities 1,126,534 1,081,553 14,879
Other Long Term Liabilities 201,128 132,100 61,529 Income before taxes -214,730 31,205 49,228
Total Liabilities 2,515,746 2,096,438 718,399 Provision for income tax -49,969 46,525 22,459
Redeemable NonControlling Net Income (164,761) (15,320) 26,769
Interest 26,810 5,427 5,000
Shareholder's Equity
Common Stock 13 13 12
Reserves & Surplus 4,468,630 3,325,379 2,629,382
Total Equity 4,468,643 3,325,392 2,629,394
INVESTING ACTIVITIES:
Purchases of property and equipment (507,246) (547,633) (278,019)
Purchases of investments (2,812,480) (3,431,566) (1,493,754)
Sales of investments 1,240,502 294,033 179,904
Maturities of investments 1,958,394 1,665,199 258,425
Payments for intangible assets and acquisitions, net of cash acquired (677,847) (253,538) (19,197)
Changes in deposits 6,600 (19,766) (4,904)
Net Cash used in Investing Activities (792,077) (2,293,271) (1,357,545)
FINANCING ACTIVITIES
Proceeds from issuance of convertible senior notes, net - 1,305,414 -
Payments for convertible note hedges - (247,969) -
Proceeds from issuance of warrants - 167,296 -
Proceeds from follow-on offering, net of offering costs - - 1,348,059
Proceeds from issuance of preferred shares in joint venture 20,000 400 4,600
Proceeds from issuance of common stock from employee stock options 21,686 33,577 32,824
Proceeds from issuance of common stock from employee stock purchase plan 49,296 32,816 24,589
Excess income tax benefit from stock-based compensation 12,239 99,247 43,755
Repurchases of equity awards (25,240) - -
Other financing activities (167) (2,296) 392
Net cash provided by financing activities 77,814 1,388,485 1,454,219
ANALYSIS 2015 2014 2013
Margin and Cost Ratios
Operating Margin -5.05% 1.63% 3.13%
Efficiency Ratios
Capital Turnover 1.14 1.19 1.00
Profitability Analysis
Return on Capital Employed (OM/Cap. Turnover) -3.46% 1.16% 1.88%
Return on Equity(PAT/SE) -3.69% -0.46% 1.02%
Solvency Ratio
Debt to Capital Ratio 14% 17% 4%
Liquidity Ratio
Current Ratio 3.31 4.67 4.29
Acid Test Ratio(Not Applicable)
Cash Ratio 0.46 0.52 1.25
•Liquidity Ratio: Current Ratio for 2015 is 3.31.Current Assets exceed more that
current liabilities held by the company. Thus liquidity of company is fairly good.
However cash ratio for 2015 is .46 which tells that the cash in hand less than its
current liabilities.
•Free cash flow is used in purchase of investments and purchase of new property,
plant and equipment/acquisitions.
Cash Flow
Analysis
ANALYSIS 2015 2014 2013
•Cash Realization Ratio : As seen by the figures this ratio is negative for two
consecutive years from 2014 to 2015(-4.9 in 2015).The company is
generating cash from operating activities however is showing an overall
loss of (164,761) in 2015.There is an increase in the operating expenses
for two consecutive years.
Shareholder's Equity
Common Stock
Additional paid in capital 34,886 30,225 12,297
Accumalated Comprehensive loss -455 -228 14
Reserves & Surplus 9,787 6,099 3,159
Total Equity 44,218 36,096 15,470
INVESTING ACTIVITIES:
Purchases of property and equipment (2,523) (1,831) (1,362)
Purchase of marketable securities (15,938) (9,104) (7,433)
other investing net (2) (1)
sale of marketable securities 6,928 8,438 2,988
Sales of investments
Maturities of marketable securities 2,310 1,909 3,563
Payments for intangible assets and acquisitions, net of cash acquired (313) (4,975) (368)
Changes in restricted cash 102 (348) (11)
Net Cash used in Investing Activities (9,434) (5,913) (2,624)
FINANCING ACTIVITIES
Proceeds fromexercise of stock options 18 26
Payments of long term debt (1,500)
Pricipal payment on capital lease payment obligations (119) (243) (391)
Proceeds from issuance of common stock 1,478
Taxes paid related to net share settlement (20) (73) (889)
Excess income tax benefit from share-based compensation 1,721 1,869 609
Other financing activities
Net cash provided by financing activities 1,582 1,571 (667)
ANALYSIS 2015 2014 2013
Efficiency Ratios
Capital Turnover 1.05 0.87 1.06
Profitability Analysis
Return on Capital Employed (OM/Cap. Turnover) 21.97% 20.88% 22.59%
Return on Equity(PAT/SE) 8.34% 8.14% 9.70%
Solvency Ratio
Debt to Capital Ratio 5% 5% 6%
Liquidity Ratio
Current Ratio 11.25 9.60 11.88
Acid Test Ratio(Not Applicable)
Cash Ratio 2.55 3.03 3.02
•Liquidity Ratio: Current Ratio for 2015 is 11.25. Current Assets exceed far more
that current liabilities held by the company. Thus liquidity of company is strong.
Also cash ratio for 2015 is 2.55 which tells that the cash in hand is almost double
its current liabilities.
•Free cash flow is used to invest in marketable securities and purchase of new
property, plant and equipment. Investment in marketable securities has almost
double in 2015.
Cash Flow
Analysis
ANALYSIS 2015 2014 2013
•Cash Realization Ratio : As seen by the figures this ratio is more than one for
three consecutive years from 2013 to 2015(2.82 in 2015).Thus the cash
generated from operations is more than sufficient to meet its investing activities.
Shareholder's Equity
Common Stock 959 945 1,015
Treasury Stock (911,533) (712,455) (200,228)
Additional Paid in Capital 8,807,273 8,496,683 8,688,304
Retained Earnings 4,570,807 8,937,036 4,267,429
Accumulated other comprehensive Income 16,576,031 22,019,628 318,389
Total Equity 29,043,537 38,741,837 13,074,909
INVESTING ACTIVITIES:
Capital Expenditures (558,972) (415,680) (340,630)
Other Investing Cash Flow Items, Total 2,311,084 4,154,181 317,409
Net Cash used in Investing Activities 1,752,112 3,738,501 (23,221)
FINANCING ACTIVITIES
Financing Cash Flow Items (232,620) (167,268) (289,873)
Total Cash Dividends Paid - - -
Issuance (Retirement) of Stock, Net (144,638) (3,855,198) (2,866,351)
Issuance (Retirement) of Debt, Net - - 1,412,340
Net cash provided by financing activities (377,258) (4,022,466) (1,743,884)
ANALYSIS 2015 2014 2013
Efficiency Ratios
Capital Turnover 0.13 0.09 0.47
Profitability Analysis
Return on Capital Employed (OM/Cap. Turnover) -7.24% 0.17% 3.53%
Return on Equity(PAT/SE) -14.98% 19.44% 10.53%
Solvency Ratio
Debt to Capital Ratio 21% 19% 8%
Liquidity Ratio
Current Ratio 5.88 2.14 3.75
Acid Test Ratio(Not Applicable)
Cash Ratio 4.59 1.77 2.54
•Profitability : Return on capital employed has reduced over the years with a
negative value of -7.24% in 2015 due to overall loss reported. There has been a
huge goodwill impairment charge and restructuring charge resulting in loss in 2015.
•Liquidity Ratio: Current Ratio for 2015 is 5.58.Current Assets exceed more that
current liabilities held by the company. Yahoo! Has a fair share of investments in
Marketable securities. Therefore both liquidity ratio and Cash ratio(4.59) for 2015 is
good.
•Cash flow from Operating activities is negative in 2015.Yahoo! Increased cash flow
is via investment proceeds from 6.6M marketable securities in 2015.
Cash Flow
Analysis
ANALYSIS 2015 2014 2013
•Cash Realization Ratio : As seen by the figures this ratio is shrinking for the
three years, staying continuously below 1. Thus the cash generated from
operations cannot be considered of good quality.
• FACEBOOK:
• REVENUE IS GENERATED FROM ADVERTISING AND PAYMENT PROCESSING FEES
• “REVENUE IS RECOGNIZED ONLY WHEN PERSUASIVE EVIDENCE OF AN ARRANGEMENT EXISTS,DELIVERY OF OBLIGATIONS TO THE
CUSTOMER HAS OCCURRED, THE PRICE IS FIXED OR DETERMINABLE AND COLLECTABILITY OF THE RELATED RECEIVABLE IS
REASONABLY ASSURED.”
• 30-DAY CLAIM PERIOD SUBSEQUENT TO A PAYMENTS TRANSACTION
YAHOO:
• REVENUE IS GENERATED FROM USER CLICKS ON LINKS (“SEARCH ADVERTISING”) AND THE DISPLAYED ONLINE ADVERTISEMENTS
(“DISPLAY ADVERTISING”).
• “REVENUE IS RECOGNIZED ONLY WHEN PERSUASIVE EVIDENCE OF AN ARRANGEMENT EXISTS,DELIVERY OF OBLIGATIONS TO THE
CUSTOMER HAS OCCURRED, THE PRICE IS FIXED OR DETERMINABLE AND COLLECTABILITY OF THE RELATED RECEIVABLE IS
REASONABLY ASSURED.”
• NO PROVISION FOR CANCELLATION, TERMINATION, OR REFUNDS SINCE IT WOULD SIGNIFICANTLY IMPACT REVENUE RECOGNITION.
PROPERTY AND EQUIPMENT
• LINKEDIN:
• STATED AT COST,LESS ACCUMULATED DEPRECIATION
• DEPRECIATION IS COMPUTED USING STRAIGHT-LINE METHOD
• ESTIMATED USEFUL LIVES OF THE ASSETS, RANGES FROM TWO TO FIVE YEARS
• BUILDINGS WILL BE DEPRECIATED OVER A PERIOD OF 40 YEARS
• FACEBOOK:
• STATED AT COST,LESS ACCUMULATED DEPRECIATION
• DEPRECIATION IS COMPUTED USING THE STRAIGHT-LINE METHOD
• ESTIMATED USEFUL LIVES OF THE ASSETS OR ESTIMATED LEASE TERM WHICHEVER IS SHORTER
• BUILDINGS WILL BE DEPRECIATED OVER A PERIOD OF 3-30 YEARS, NETWORK EQUIPMENT 3-5 YEARS, COMPUTER SOFTWARE AND
OFFICE EQUIPMENT 3-5 YEARS
• YAHOO:
• STATED AT COST,LESS ACCUMULATED DEPRECIATION
• DEPRECIATION IS COMPUTED USING THE STRAIGHT-LINE METHOD
• ESTIMATED USEFUL LIVES OF THE ASSETS, GENERALLY THREE TO FIVE YEARS
• ESTIMATED USEFUL LIVES OF BUILDINGS IS 25 YEARS
SOFTWARE DEVELOPMENT COST
LINKEDIN:
• “SOFTWARE DEVELOPMENT COSTS ARE AMORTIZED ON A STRAIGHT-LINE BASIS OVER THE ESTIMATED USEFUL LIFE, USUALLY TWO
YEARS.”
• COSTS INCURRED PRIOR TO PLANNING AND PROJECT COMMITMENT, TOGETHER WITH COSTS INCURRED FOR TRAINING AND
MAINTENANCE, ARE EXPENSED AS INCURRED
FACEBOOK:
• NOT MENTIONED
YAHOO:
• ESTIMATED USEFUL LIFE OF CAPITALIZED COSTS IS EVALUATED FOR EVERY PROJECT AND RANGES FROM 1-3YEARS.
• “ACTUAL ECONOMIC LIVES MAY DIFFER FROM ESTIMATED USEFUL LIVES.”
• PERIODIC REVIEWS COULD CHANGE ESTIMATED USEFUL LIVES AND THE AMORTIZATION EXPENSE IN FUTURE PERIODS.
CASH AND CASH EQUIVALENTS, AND MARKETABLE
SECURITIES
• LINKEDIN:
• CASH EQUIVALENTS ARE CONSIDERED TO BE HIGHLY LIQUID MARKETABLE SECURITIES WITH ORIGINAL MATURITIES OF THREE MONTHS
OR LESS AT THE TIME OF PURCHASE
• CONSIST PRIMARILY OF MONEY MARKET FUNDS, COMMERCIAL PAPER, US TREASURY SECURITIES AND US AGENCY SECURITIES.
• MARKET SECURITIES CLASSIFIED AS AVAILABLE-FOR-SALE SECURITIES AND SHORT TERM.
• FACEBOOK:
• CASH ON DEPOSIT WITH BANKS AND INVESTMENTS IN MONEY MARKET FUNDS WITH MATURITIES OF 90 DAYS OR LESS FROM THE DATE
OF PURCHASE
• MARKETABLE SECURITIES AS AVAILABLE-FOR-SALE INVESTMENTS IN CURRENT ASSETS.
• YAHOO:
• DEBT SECURITIES WITH MATURITY OF 90 DAYS OR LESS ARE CONSIDERED CASH EQUIVALENTS.
• INVESTMENTS IN DEBT SECURITIES WITH REMAINING MATURITY LESS THAN 12 MONTHS ARE CLASSIFIED AS CURRENT ASSETS
• INVESTMENTS IN DEBT SECURITIES WITH REMAINING MATURITY MORE THAN 12 MONTHS ARE CLASSIFIED AS LONG TERM ASSETS
ACCOUNTS RECEIVABLE AND ALLOWANCE FOR
DOUBTFUL ACCOUNTS
LINKEDIN:
• NOT CONSIDERED
FACEBOOK:
• ORIGINAL INVOICED AMOUNT LESS AN ALLOWANCE FOR POTENTIAL UNCOLLECTIBLE
• HISTORICAL EXPERIENCE, THE AGE OF THE ACCOUNTS RECEIVABLE BALANCES, CREDIT QUALITY OF OUR CUSTOMERS, CURRENT
ECONOMIC CONDITIONS, AND OTHER FACTORS THAT MAY AFFECT CUSTOMERS' ABILITY TO PAY
• YAHOO:
• HISTORICAL EXPERIENCE, THE AGE OF THE ACCOUNTS RECEIVABLE BALANCES, THE CREDIT QUALITY OF ITS CUSTOMERS, CURRENT
ECONOMIC CONDITIONS, AND OTHER FACTORS THAT MAY AFFECT CUSTOMERS’ ABILITY TO PAY TO DETERMINE THE LEVEL OF
ALLOWANCE REQUIRED
GOODWILL
LINKEDIN:
• NO IMPAIRMENT OF GOODWILL OR INDEFINITE-LIVED INTANGIBLE ASSETS HAS BEEN IDENTIFIED TILL DATE
FACEBOOK:
• NO IMPAIRMENT OF GOODWILL OR INDEFINITE-LIVED INTANGIBLE ASSETS HAS BEEN IDENTIFIED TILL DATE
YAHOO:
• IMPAIRMENT REPORTED IN 2015.
RESTRUCTURING CHARGES -YAHOO
• THESE CHARGES RELATE TO INITIATIVES TAKEN BY YAHOO!, DEFINED TO IMPROVE EFFICIENCIES ACROSS THE ORGANIZATION,
STREAMLINING COSTS, AND ALIGNING RESOURCES WITH YAHOO’S PRODUCT STRATEGY.
• CONSOLIDATION OF REAL ESTATE FACILITIES AND DATA CENTERS, LOSSES ON SUBLEASES, AND CONTRACT TERMINATION COSTS.
• BENEFIT ARRANGEMENTS FOR ONE-TIME TERMINATION ,CONTRACTUAL TERMINATION BENEFITS OR EMPLOYEE TERMINATIONS
REFERENCES
• ANNUAL REPORTS(2013,2014,2015) OF
• LINKEDIN, INC.
• FACEBOOK, INC.
• YAHOO, INC.
THANK YOU.