RETAIL VISIBILITY OF AIRCEL

WITH RESPECT TO
COMPETITORS

Presented By:-
RAJIV RANJAN
WINTER 09-11
INTRODUCTION TO
THE COMPANY
 INTRODUCTION OF AIRCEL
 Aircel is a joint venture between-Maxis Communications
Berhad of Malaysia and, Sindya Securities & Investments
Private Limited, whose current shareholders are the Reddy
family of Apollo Hospitals Group of India, with Maxis
Communications holding a majority stake of 74%.
 Aircel commenced operations in 1999.

 The has company gained a foothold in 24 circles:

• Chennai, Tamil Nadu, Assam, North East, Orissa, Bihar,
Jammu & Kashmir, Himachal Pradesh, West Bengal, Kolkata,
Kerala, Andhra Pradesh, Karnataka, Delhi, UP(West),
UP(East), Maharashtra & Goa , Mumbai, Haryana , Madhya
Pradesh , Punjab , Rajasthan …
 AIRCEL LIMITED
Type Private
Founded 1999

Headquarters Chennai, India

Key People Gurdeep Singh, COO

Industry Telecom

Products Mobile
Telecommunication
Operator
Website http://www.aircel.com/
 PRODUCTS OF AIRCEL
1.Prepaid
 Start-up Kit
 Fun-do Pack
 Business Card- Rate cutter
 Recharge Vouchers
 E Recharge
2.Postpaid
 Plan 50
 Double Benefit 100 Plan
 Add on Packs
3.POCKET INTERNET
INTRODUCTION TO THE
PROJECT
 RETAIL VISIBILITY-
The display of products which
makes them appealing ,attractive,
accessible, engaging, and enticing
to shoppers in a retail store.
Visual merchandising utilize display-
Poster, Banner, Leaflet, Dangler, Lighting,
Digital technology and interactive element
to catch the customers attention and
persuade them to purchases.
 PROBLEM & PURPOSE OF STUDY
 To find out the presence of AIRCEL POP(Point of
purchase) & Sinages products in retail outlets
and measures to improve it with compression of
competitors.
 To assess the distribution on the basis of number
of outlets covered, supply, frequency of visits.

 To find out retailers opinion in related to the life

of POP (Point of purchase) Material and life of hard
visibility.
To find out replacement cycle of POP (Point of
purchase) material of different operators.
SCALING TECHNIQUES:-
NOMINAL SCALE.
RANK ORDER SCALE

SAMPLING TOOLS & TECHNIQUES

TARGET POPULATION: All Aircel retailers of
Dhanbad area.
SAMPLING SIZE: 200 retailer respondents.
SAMPLING TECHNIQUE: We are using Random
& judgmental sampling technique.
CONTACT METHOD: Personal Interview.
DATA SOURCES: Primary Data.
RESEARCH INSTRUMENT: Questionnaires
TYPE OF QUESTIONNAIRES: Structured
FINDINGS OF THE
STUDY
Company Aircel Airtel Reli Voda Docomo Uninor Idea other

VISIBILITY 09 21 12 09 10 17 11 11

Other Aircel
11% 9%

Aircel
Idea
Airtel Airtel
11%
21%
Reliance
Vodafon
Docomo

Uninor Uninor
17% Reliance Idea
12% Other

Docomo Vodafon
10% 9%
CONCLUSION OF THE
STUDY……
 Conclusion……
• According to my survey, I have found that most of
retail outlet aircel merchandiser material is
absence.
• I have found that most of retail outlet hard
visibility of Aircel is absence.
• There should must be better visibility for
awareness of tariff plan and new scheme of
company..
• Some of the Merchandisers are not working their
labor best for increasing the revenue of the
company.
• The products and scheme are not aware the easily
in retail outlet.
 Suggestions:
• The company should focus on the rural area
because in those areas telecommunication sector is
still growing at faster rate than the urban areas.
• Distribution of promotion material should be
regular and noted.
• Company should get involved in forceful
advertisement policy like Airtel , Vodafone and
Reliance.
• The distributor should get involved in the hiring
and recruitment of merchandiser.
• The merchandiser visit should be regularly checked
by the company.